Anthony Robinson v. YES& HOLDINGS, LLC a/k/a YES& AGENCY

CourtDistrict Court, E.D. Virginia
DecidedMarch 5, 2026
Docket1:25-cv-00734
StatusUnknown

This text of Anthony Robinson v. YES& HOLDINGS, LLC a/k/a YES& AGENCY (Anthony Robinson v. YES& HOLDINGS, LLC a/k/a YES& AGENCY) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Anthony Robinson v. YES& HOLDINGS, LLC a/k/a YES& AGENCY, (E.D. Va. 2026).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division

ANTHONY ROBINSON, ) ) Plaintiff, ) ) v. ) Civil Action No. 1:25-cv-734 (RDA/IDD) ) YES& HOLDINGS, LLC ) a/k/a YES& AGENCY, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER

This matter comes before the Court on Defendant Yes& Holdings’ Motion to Dismiss Plaintiff’s Complaint in its Entirety. Dkt. 5. This Court has dispensed with oral argument as it would not aid in the decisional process. Fed. R. Civ. P. 78(b); Local Civil Rule 7(J). These matters have been fully briefed and are now ripe for disposition. Considering the Motion together with the Complaint (Dkt. 1), the Memorandum in Support (Dkt. 6), Plaintiff’s Opposition (Dkt. 11), and Defendant’s Reply (Dkt. 14), this Court GRANTS the Motion to Dismiss for the reasons that follow. I. BACKGROUND A. Factual Background1 Defendant is an independent marketing agency serving clients in a variety of sectors, including commercial, association, B2G, higher education, not-for-profit, and government. Dkt. 1 ¶ 3. Plaintiff was an employee of Defendant. Id. ¶ 4.

1 For purposes of considering the instant Motion to Dismiss, the Court accepts all facts contained within the Complaint as true, as it must at the motion-to-dismiss stage. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). On November 1, 2021, P’unk Ave, a 25-person digital agency, was acquired by Defendant, a 180-person agency. Id. ¶18. Plaintiff was CEO of P’unk Ave at the time, with 3% ownership. Id. As a result of the acquisition, on November 1, 2021, Plaintiff entered into an Employment Agreement with Defendant for the position of Senior Vice President (“SVP”), Digital Strategy, reporting directly to Jeb Brown, Chairman and COO of Defendant. Id. ¶ 19.

Pursuant to the Employment Agreement, the Term of Mr. Robinson’s employment was as follows: Term. Subject to the provisions contained in Sections 6 and 7, the Executive’s employment pursuant to this Agreement by the Company shall be for a term commencing on the Effective Date and expiring on the close of business on March 31, 2024 (the “Initial Term”); provided, however, that if, on or before December 31, 2022, the parties mutually agree to extend the Initial Term, the Initial Term shall be extended to December 31, 2025; and further provided, that the Executive’s employment by the Company shall continue for an indefinite period after the conclusion of the Initial Term unless and until either Party shall give to the other 90 days’ advance written notice of termination (a “Notice of Termination”) specifying the termination date, which shall not be less than ninety (90) days after the date on which the Notice of Termination is given. Id. ¶ 20 (emphasis in original). Also on November 1, 2021, Plaintiff was asked to sign a Protective Covenants Agreement as a condition of employment. Id. ¶ 21. In his role as SVP, Digital Marketing, Plaintiff maintained his role as the head of digital, but shared his responsibilities with another executive, Tracy Betts, who came to Defendant from another small firm that had been recently acquired by Defendant. Id. ¶ 22. Plaintiff also maintained his prior level of compensation, and in addition, received Long Term Incentive Plan shares from Defendant which vested yearly. Id. Defendant has an aggressive mergers and acquisitions strategy, and a track record of acquiring smaller firms and asking employees who wish to remain employed to quickly sign new employment agreements and restrictive covenants, with minimal time to review. Id. ¶ 23. Plaintiff was given less than four days to review and sign his agreements, a concern he communicated in writing to Defendant’s leadership. Id. ¶ 24. From the start of his employment until two and a half years later, when Robb Lee joined Defendant in August 2023, Plaintiff was the only African-American executive. Id. ¶ 25. After the acquisition, Plaintiff lost most of his former staff, and worked to rebuild the digital team from

scratch. Id. ¶ 26. Plaintiff received an increase in his compensation during this time. Id. The core executive team group was expected to be the face of the company. Id. ¶ 27. Each had their own department, but, when it came to things Brown deemed as “serious,” Brown excluded Plaintiff, but included the other, Caucasian, executives. Id. Caucasian executives would also travel across the country to meet other potential partners or executives, or vet a new service. Id. ¶ 28. Brown would not send Plaintiff on travel, even if the service or partnership fell directly under Mr. Robinson’s area of expertise (digital/higher education/non-profit). Id. Plaintiff perceived, however, that, if having a Black executive was beneficial to Defendant, Brown would present Plaintiff to the client or potential client. Id.

In 2022, Defendant had the potential to win a huge account with the US Mint. Id. ¶ 29. The US Mint wanted a fresh perspective for selling specialized coins and wanted to expand the base of its customers to BIPOC (Black, Indigenous, and People of Color), LGBTQ+, and younger generations. Id. The pitch team, led by CEO Robert Sprague (Caucasian), tapped Plaintiff and Louis Maldonado (Latino) to represent their perspective on advertising to diverse audiences. Id. ¶ 30. Plaintiff and Maldonado presented their pitch to the client and won the account, which was a contract worth over $1,000,000+ annually. Id. During the course of working with Maldonado, Plaintiff learned that he was a minority shareholder (as Plaintiff had been at P’unk Ave) in a company that was considering partnering with Defendant, such that Defendant would own approximately 40% of the company. Id. ¶ 31. After Defendant won the project, Maldonado and Plaintiff were not invited to the account to participate in servicing the client and the account team did not follow the inclusive perspective and strategy created by Plaintiff and Maldonado. Id. ¶ 32. Plaintiff alleges that this happened on other occasions as well and that, when the account suffered, they would reach out to Plaintiff, Mr. Maldonado (or other people of color at Yes&) to be added

to the account. Id. ¶ 33. Maldonado and Plaintiff pitched several things together after that but because of this experience with Brown, Maldonado recommended to his fellow shareholder partners that they should not proceed with the acquisition by Defendant. Id. ¶ 34. Thereafter, Plaintiff’s team began to win some large projects and, in the July/August 2022 timeframe, Plaintiff’s team won a landmark project. Id. ¶ 35. However, Plaintiff and Betts soon began having conflict as the two heads of the digital department. Id. Eventually, Brown told Plaintiff that he only wanted “one hand on the steering wheel” for decision-making for the digital department and he had chosen Betts over Plaintiff. Id. ¶ 36. Betts is Caucasian. Id. Plaintiff

asserts that Betts was not as qualified or experienced for the role as Plaintiff and should not have been selected over him. Id. Although not a financial “demotion,” Plaintiff alleges that this was still a demotion and was viewed as such by his colleagues. Id. ¶ 37. Plaintiff alleges that there was no basis to remove him from a position of supervisory authority. Id. ¶ 38. After Brown announced his decision to effectively promote Betts over him, Plaintiff asked to meet with Brown. Id. ¶ 39. As a result of that conversation, Plaintiff transitioned to a compensation structure that recognized his sales performance and rewarded his new focus on digital new business and accounts. Id.

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Bluebook (online)
Anthony Robinson v. YES& HOLDINGS, LLC a/k/a YES& AGENCY, Counsel Stack Legal Research, https://law.counselstack.com/opinion/anthony-robinson-v-yes-holdings-llc-aka-yes-agency-vaed-2026.