Amoco Oil Co. v. Caroline Gomez

379 F.3d 1266, 2004 U.S. App. LEXIS 16245, 2004 WL 1764111
CourtCourt of Appeals for the Eleventh Circuit
DecidedAugust 6, 2004
Docket03-11316
StatusPublished
Cited by8 cases

This text of 379 F.3d 1266 (Amoco Oil Co. v. Caroline Gomez) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Amoco Oil Co. v. Caroline Gomez, 379 F.3d 1266, 2004 U.S. App. LEXIS 16245, 2004 WL 1764111 (11th Cir. 2004).

Opinion

TJOFLAT, Circuit Judge:

In this diversity case, Amoco Oil Company (“Amoco”) appeals a damages award in the amount of $205,725 to Caroline Gomez (“Gomez”), a former Amoco franchisee and lessee, on a breach of contract counterclaim. 1 Because the damages Gomez recovered did not flow from Amoco’s breach, we reverse.

I.

A.

Gomez’s dealings with Amoco began in late 1996, when she and her husband, Robert Gomez, approached the company and informed Amoco representatives that they were interested in becoming Amoco “dealers” in Miami, Florida. Amoco put them in contact with James Perez to discuss a convenience store, car wash, and service station located at 7070 West Flagler Street in Miami. The ensuing discussion between the Gomezes and Perez bore fruit, and in March 1997, Robert Gomez, acting as president of Rocabaja Corporation (“Rocaba-ja”), purchased the inventory and goodwill of the 7070 West Flagler Street facility from Gemar Service Station, Inc. (“Ge-mar”) for the sum of $220,000. This transaction, however, was “specifically contingent upon the termination of the existing Lease and Dealer Agreement between [the president of Gemar] and Amoco Oil ... and the ability of [Rocabaja] to negotiate and enter into a Lease Agreement, Dealer *1268 Agreement, and Fuel Purchase Agreement with Amoco Oil, under terms acceptable to [Rocabaja] and no less favorable than those between [the president of Gemar] and Amoco Oil.” Rocabaja and Amoco were unable to come to terms because Amoco granted franchises only to individuals. The problem was solved, however, when, in April 1997, Gomez, acting in lieu of Rocabaja, entered into a Trial Franchise Lease with Amoco that obligated her to operate the 7070 West Flagler Street facility as a prospective Amoco franchisee for a one-year trial period commencing May 12, 1997.

The ink had barely dried on the Trial Franchise Lease, however, before Gomez discovered problems with the station. In June 1997, inspectors from the Miami-Dade Department of Environmental Resource Management (“DERM”) arrived at the site to conduct environmental tests. The tests revealed that the gasoline station was not in compliance with environmental regulations. 2 More revealingly, Gomez learned from one of the DERM inspectors that Amoco had known about the gasoline station’s shortcomings as far back as 1989. Armed with this information, Gomez contacted Amoco to report the DERM inspectors’ findings. Amoco did not deny prior knowledge of the station’s environmental defects but instead explained that extensive, underground construction would be needed to install a vapor recovery system on site to bring the station into compliance. Because Amoco was responsible under the lease for keeping the station in working order, Amoco paid for the installation. Gomez, however, was forced to shut down the business for a month while the underground construction took place.

Shortly after the new vapor recovery system was installed, Gomez noticed that the fuel dispensing equipment at the station no longer functioned properly (the equipment would pump gasoline slowly or stop pumping altogether). As a result, customers often complained to Gomez and her employees, resulting in angry customers, lost sales, and, ultimately, a loss of business. Gomez contacted Amoco on numerous occasions to express her frustration with the “slow flow problems” at her station, and Amoco routinely sent maintenance people over to the station to investigate the matter. Those who were sent to the station were unable to identify the source of the “slow flow problem,” however, so the problem remained unsolved. Nevertheless, to counter Gomez’s financial losses, Amoco frequently offered Gomez rent waivers and rent incentives that enabled her to reduce her monthly obligations and thus to keep her head above water.

In January 1998, notwithstanding the continuing malfunction of the station’s fuel pumps, Gomez and Amoco entered into a three-year Franchise Lease and Dealer Supply Agreement (“Franchise Agreement”) governed by the Petroleum Marketing Practices Act (“PMPA”), 15 U.S.C. §§ 2801-44 (2000). The Franchise Agreement extinguished and superseded the Trial Franchise Lease and obligated Gomez to operate the 7070 West Flagler Street station from May 12, 1998 until May 31, 2001 at a monthly rent of $7,229.

Notwithstanding the new agreement, the economic situation Gomez faced at the service station persisted. In September 1998, Alex Escardo, an Amoco representative, responded to Gomez’s continued complaints about the “slow flow problems” at her station by assuring her that his company was sympathetic to her concerns and wanted to find a way to work out a solution. The solution Escardo eventually proposed would require the parties to cancel *1269 the Franchise Agreement and enter into a Commission Marketer Agreement (“CMA”) and a Commission Marketer Lease (“CML”). These two agreements would alter the economic, as well as the legal, nature of their relationship.

If the parties entered into the CMA and CML, Gomez would no longer purchase gasoline from Amoco and then resell it to the public at whatever price she deemed appropriate. Instead, Amoco would maintain ownership of the gasoline and would establish the price it would sell for while Gomez would receive a commission on the gasoline she sold. 3 Additionally, under the CMA and CML, Gomez would be obligated to pay approximately $4,300 less in rent (per month) than she had under the Franchise Agreement while Amoco would assume responsibility for many of the costs associated with the upkeep of the station and storage of the gasoline for which Gomez had been responsible under the Franchise Agreement. 4 Finally, if Gomez entered into the CMA and CML, Amoco said that it would approve her for a CMA and CML to operate a second service station, which was located at 10450 West Flagler Street and was more profitable than the 7070 West Flagler Street station. This would enable Gomez to offset her losses from the first station until the problems with the fuel dispensing equipment there were remedied. In return for these advantages, however, Gomez, no longer a franchisee, would lose the benefits and protections afforded to franchisees under the PMPA.

In September 1998, Gomez and Amoco cancelled the Franchise Agreement by executing the CMA and CML. 5 In addition to signing these two contracts, Gomez signed a “Mutual Cancellation of the Franchise Lease and Dealer Supply Agreement” that included a summary of PMPA rights available only to franchisees and not to commission marketers, i.e., rights Gomez was losing because the CMA and CML superceded the Franchise Agreement. Gomez also filled out a “Franchise Disclosure Questionnaire,” which stated that she had received and personally reviewed the CMA and CML documents with “an attorney, accountant or other professional advisor, and that she understood [the] risks.” 6 The CMA and CML incorporated each other by reference; by their terms, the two contracts would govern the parties’ relationship for the next four years.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

John C. Berkery, Sr. v. Newton C. Pratt
390 F. App'x 904 (Eleventh Circuit, 2010)
Bolton v. Bernabei & Katz, PLLC
954 A.2d 953 (District of Columbia Court of Appeals, 2008)
Sweet v. Secretary, Department of Corrections
467 F.3d 1311 (Eleventh Circuit, 2006)
Bergquist v. Fidelity Information Services, Inc.
197 F. App'x 813 (Eleventh Circuit, 2006)
Berkshires, L.L.C. v. Sykes
2005 UT App 536 (Court of Appeals of Utah, 2005)
Gomez v. Amoco Oil Co.
544 U.S. 956 (Supreme Court, 2005)

Cite This Page — Counsel Stack

Bluebook (online)
379 F.3d 1266, 2004 U.S. App. LEXIS 16245, 2004 WL 1764111, Counsel Stack Legal Research, https://law.counselstack.com/opinion/amoco-oil-co-v-caroline-gomez-ca11-2004.