Home/S.D. New York/American Home Products Corp. v. Johnson & Johnson

American Home Products Corp. v. Johnson & Johnson

436 F. Supp. 785
CourtDistrict Court, S.D. New York
DecidedAugust 29, 1977
Docket77 Civ. 1363
StatusPublished
Cited by29 cases

This text of 436 F. Supp. 785 (American Home Products Corp. v. Johnson & Johnson) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Home Products Corp. v. Johnson & Johnson, 436 F. Supp. 785 (S.D.N.Y. 1977).

Opinion

OPINION

STEWART, District Judge.

Plaintiff American Home Products Corporation (“AHP”) manufactures and distributes the brand-name drug Anacin through it marketing subsidiary Whitehall Laboratories. The defendant McNeil Laboratories, Inc. (“McNeil”), a subsidiary of defendant Johnson and Johnson, manufactures and distributes the brand-name drug Tylenol. Both Anacin and Tylenol are mild internal analgesics which are sold over-the-counter (“OTC”) without a prescription. Anacin is a compound of aspirin (“ASA”), which gives it its analgesic property, and caffeine. Tylenol’s analgesic ingredient is acetominophen (“APAP”). The two drugs are in direct competition and, while Anacin is still the largest selling aspirin-compound, not only is Tylenol the leading non-aspirin analgesic, but since July-August of 1976, its tablet sales have surpassed Anacin’s.

This lawsuit concerns two Anacin advertisements. The first is a 30-second television commercial which was initially aired by AHP on November 29, 1976. A storyboard of this ad (hereafter “Your Body Knows” or “the commercial”) which includes the full text and some of the accompanying visual presentation follows.

See following illustration.

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Bluebook (online)
436 F. Supp. 785, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-home-products-corp-v-johnson-johnson-nysd-1977.