AMERICAN GIRL, LLC v. ZEMBRKA

CourtDistrict Court, S.D. New York
DecidedApril 28, 2021
Docket1:21-cv-02372
StatusUnknown

This text of AMERICAN GIRL, LLC v. ZEMBRKA (AMERICAN GIRL, LLC v. ZEMBRKA) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
AMERICAN GIRL, LLC v. ZEMBRKA, (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT DOCUMENT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED DOC #: AMERICAN GIRL, LLC, DATE FILED: 4/28/20 21 Plaintiff, 1:21-cv-02372 (MKV) -against- OPINION AND ORDER ZEMBRKA d/b/a WWW.ZEMBRKA.COM and DISMISSING CASE FOR LACK OF WWW.DAIBH-IDH.COM; PERSONAL JURISDICTION WWW.ZEMBRKA.COM; and WWW.DAIBH- IDH.COM, Defendants. MARY KAY VYSKOCIL, United States District Judge: Growing up, many young American girls receive American Girl brand dolls, watch American Girl brand movies, and read American Girl brand books. These products seek to help young girls learn life lessons and understand people of different races, religions, and cultures. The products are incredibly popular with children and parents, leading to numerous awards from industry and parenting groups and millions of products sold to date. Simply, the American Girl brand is a quintessential American retail brand. As is customary with many such iconic brands, however, the success of American Girl dolls and other products has led to a market for cheaper, low-quality counterfeits. In an effort to protect the quality of its products and intellectual property, Plaintiff, the creator of American Girl-branded products, sought and received trademark protection for a number of phrases and names affiliated with the toys. Plaintiff alleges that despite this legal protection, counterfeit products still are manufactured, advertised, and sold, including by Defendants here, who operate websites that appear to the Court to blatantly infringe on Plaintiff’s legally protected rights. Plaintiff filed this action to attempt to stop such infringement. Plaintiff secured a restraining order to temporarily bar Defendants from continued sale of infringing products, and now seeks a preliminary injunction to enjoin Defendants through the pendency of this litigation. In response,Defendants, who are all based in China, have moved to dismiss this case for lack of personal jurisdiction and for ineffective service of process. They oppose Plaintiff’s motion for a preliminary injunction on the same grounds. Unfortunately for Plaintiff,while the

merits of itsunderlying infringement claims appear facially valid, Defendants are correct that they are not subject to personal jurisdiction in this Court. As a result, and for the reasons that follow, Defendants’ motion to dismiss Plaintiff’s complaint is GRANTED, Plaintiff’s motionfor a preliminary injunction is DENIED, and the previouslyentered temporary restraining order in this case is dissolved. FACTUAL BACKGROUND The facts asstated herein are taken from Plaintiff’s Complaint, ECF No. 6 (“Cpl.”) and are accepted as true for the purposes of the motion to dismiss. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).

Plaintiff American Girl, LLC is the creator, manufacturer, and seller of products under the brand name “American Girl.” See Cpl. ¶ 22. American Girl products “are a coveted line of dolls, books and doll accessories that are intended to teach girls important lessons about America’s history and foster pride in the traditions of growing up as a female in America.” Cpl. ¶ 11. American Girl products have received more than 450 different awards from industry groups, parenting organizations, and others in recognition of their messages and quality. Cpl. ¶ 15-16. Since 1986,consumers have purchasedmore than one hundred fifty-nine million American Girl books and more than thirty-three million American Girl dolls. Cpl. ¶ 14. In order to protect their products and ensure the quality of products marketed under the “American Girl” brand, Plaintiff has sought and received numerous trademark registrations for “American Girl” and other phrases and names, for a variety of services and products. Cpl. ¶ 17- 18. For example, Plaintiff holds trademark registration number 2,200,654 for the use of “American Girl” on toys, games, and sporting goods. Cpl. ¶ 18, Ex. B. Plaintiff alleges that a significant portion of its success has resulted from the superior quality of its products and the ability to restrict use of the “American Girl” name to similarly high-quality goods. Cpl. ¶¶ 21-

25. At some point, Plaintiff became aware of allegedly counterfeit and infringing products being sold online using the “American Girl” name and trademarks. Cpl. ¶ 27. After an investigation, Plaintiff determined that Defendants, several websites operated by individuals in China, were responsible for at least some of these sales. Cpl. ¶¶ 27-29. Defendants’ websites appear to offer for sale products that are nearly indistinguishable from Plaintiff’s own goods, including by using the trademarked names for each variety of doll and by using the “American Girl” name. Cpl. ¶¶ 29-30. Plaintiff also alleges that Defendants copied images from Plaintiff’s website and “have deliberately intended to mimic or resemble

Plaintiff’s Website through their use of the same color scheme, as well as the prominent use of one of the stylized American Girl Marks in the header, in an obvious intent to deliberately mislead consumers.” Cpl. ¶ 31. Plaintiff confirms that it never authorized or licensed to Defendants any ability to sell American Girl products. Cpl. ¶ 34. Before the filing of this lawsuit, Plaintiff and its counsel investigated the counterfeit and infringing products for sale on Defendants’ website. As part of that investigation, Plaintiff’s counsel purchased two products from each of the websites operated by Defendants. Cpl. ¶ 32, Ex. D. In the ordering process, counsel input a New York address for shipping purposes. Cpl. ¶ 32. Plaintiff paid for the products, but they were never delivered. See Plaintiff’s Memorandum of Law inOpposition to Motion to Dismiss,ECF No. 28 (“Pl Br.”) at 5. Plaintiff was later refunded for the products theyhadpurchased. See Pl. Br. at 5 n.4. Plaintiff filed its complaint in March 2021. The action was initially filed under seal to permit Plaintiff to seek a temporary restraining order without notice to Defendants. See Sealing Order, ECF No. 1. Plaintiff sought an ex partetemporary restraining order which would, among

other things, freeze Defendants’ websites and financial accounts and enjoin Defendants from manufacturing, advertising, and sellingallegedly infringing products. See Proposed Temporary Restraining Order, ECF No. 13, at 5-7. Plaintiff claimedex parte relief was appropriate because it feared thatDefendants would secret away assets or take their websites offline if notice of the proceeding and application first was given. Id. at 4. The proposedorder also sought authorization for alternative service on Defendants by email and expedited discovery from Defendants, the companies that hosted Defendants’ websites and their financial institutions. Id. at 9-14. On March 18, 2021, the Court signed the proposed order with some modifications. See

Temporary Restraining Order and Order to Show Cause, ECF No. 17 (“TRO”). In signing the Order, the Court noted that Defendants appeared to be marketing and selling products, using counterfeit versions of Plaintiff’s trademarks, and that the websites and products listed there were substantially similar or seemingly identical to Plaintiff’s legal versions. TRO at 1-4. The Court’s order alsoauthorized alternative service by email and for the immediate freezing of Defendants’ websites and accounts. See TRO at 9-10. By its terms, the order expired fourteen days after it was signed, and by which point all Defendants should have been servedby the email service regime authorized in the TRO. Before it expired, Plaintiff filed a letter seeking to extend the TRO through the date the Courthadset for a hearing on Plaintiff’s motion for a preliminary injunction, April 14, 2021. See Letter to Court, ECF No. 18. Plaintiff confirmed that as of the date of letter—March 30, 2021—all Defendants had been served by email. Id.

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AMERICAN GIRL, LLC v. ZEMBRKA, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-girl-llc-v-zembrka-nysd-2021.