American Auto. Ass'n v. Spiegel

101 F. Supp. 185, 92 U.S.P.Q. (BNA) 172, 1951 U.S. Dist. LEXIS 1993
CourtDistrict Court, E.D. New York
DecidedNovember 13, 1951
DocketCiv. 10516
StatusPublished
Cited by2 cases

This text of 101 F. Supp. 185 (American Auto. Ass'n v. Spiegel) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Auto. Ass'n v. Spiegel, 101 F. Supp. 185, 92 U.S.P.Q. (BNA) 172, 1951 U.S. Dist. LEXIS 1993 (E.D.N.Y. 1951).

Opinion

BYERS, District Judge.

This is a plaintiffs’ motion in a trademark alleged infringement, and unfair competition case, to strike the defendant’s answer and for summary judgment. The motion is urged on the showing of the depositions taken by both sides, and the affidavits and exhibits filed with the motion papers, whereby it is urged that the lack of any genuine disputed issues of fact is demonstrated, as distinguished from conclusions to be drawn therefrom.

The plaintiffs respectively are a national association incorporated in 1910 in Connecticut as a non-profit corporation, to be called the Association, and a membership corporation of New York (incorporated in 1934), to be called the Club, the common ■objects of which are effectuated by participation on the part of the individual members in the diverse activities described in the charter of the first named, and which have for their object the creation and maintenance of the most favorable conditions under which driving and touring by private owners of automobiles can be conducted. These include advocating the enactment of regulatory legislation, highway construction and maintenance, and the compilation and publication of road maps, lists of accredited service and repair stations, stopping places, and the like. The Association was organized in 1902 and incorporated in 1910; at the time of the commencement of this action, it had a membership of 2,700,000 motorists in the United States. The Club has some 210,000 members.

The corporations, as such, promulgate and direct activities appropriate to the accomplishment of the purposes above stated.

The plaintiffs have adopted and widely used a symbol of membership for display by members and other authorized persons, of an arrangement of three capital letters A in an oval; this was registered as a trade-mark in the United States Patent Office in 1937 by the Association for “signs, badges, * * *, made of 'base metal, in Class 50, Merchandise not otherwise classified”. The pictorial representation is of course shown in the certificate, and was republished under the 1946 Act. 15 U.S. C.A. § 1051 et seq. There appear to be eleven registrations in all, under different classifications of articles to which it applies.

The defendant maintains a gasoline filling and service station, and deals in many products which are purchased by •motorists for use in connection with cars which they drive. He also displays, without the consent of either plaintiff, and against their protests, a sign in a prominent position on his premises, which reproduces the three AAA’s of the plaintiffs’ mark or symbol, enclosed in an oval, in such a manner and form as to constitute an adoption and freely acknowledged display thereof, for the avowed purpose of calling attention to the plaintiff organizations. His name and business style do not include a capital A.

The foregoing recital is ¡based upon the pleadings and the motion papers pro and con, together with the exhibits of all litigants.

[188]*188It sufficiently describes the complaint for present purposes, except in respect of “goods competing with those of plaintiffs and the related companies of plaintiff Association” in paragraph 10; and the alleged use by defendant of such “registered marks, trade-marks and service marks in connection with the sale, offering for sale and advertising of goods and services similar to those rendered and sold by plaintiff Association, plaintiff Club and their related companies, thereby creating confusion * * * and attempting to lead members of the plaintiff Club * * * to believe that the defendant has -been approved by plaintiff Association and/or plaintiff Club * * * ”, in paragraphs 11, 12 and 13.

It will be convenient to discuss those matters in connection with the affirmative defenses.

While the main body of the answer contains denials in one form or another of the entire complaint, except as to the size of membership of the two plaintiffs, it is apparent that the use and display by defendant of the AAA which pertain to' the plaintiffs is not denied; it is sought to be justified by the matters alleged in the first, second and third affirmative defenses, namely, (1) and (2), the alleged violation of Article 8, § B36-103.0, of the Administrative Code of the City of New York, respecting the display of a sign not less than 7" x 8", stating clearly and legibly the selling price at retail of gasoline and the true name or brand thereof, in that plaintiffs have made arrangements with certain operators of filling stations to display the emblem and to grant a 10% rebate to members of the Association or Club.

That such filling stations are identified by the display of the plaintiffs’ symbol or device of the three A’s enclosed in an oval. This is alleged to indicate that plaintiffs come into court with unclean -hands.

(3) That such arrangements are made with a restricted and selected number of filling stations within a given area (namely, about 250 out of 700 in the Borough of Brooklyn), whereby the operators are enabled to and do wage “a competition that is destructive of the business of gasoline filling stations in the same area which' do not have such arrangement and which do not display such symbol”.

That the plaintiffs’ symbol is thus -being used in the unlawful restraint of trade, “and to aid in the creation of a monopoly in the sale of gasoline at retail in the City of New York and is therefore being illegally used, and plaintiffs come into court with unclean hands and are estopped to and may not seek the aid they ask of the Court”.

Since the depositions and exhibits completely lay bare the conduct of the defendant of which plaintiffs complain; and since the activities of the plaintiffs relied upon by the defendant to defeat recovery are not denied, but are fully revealed in their own depositions and in such exhibits as constitute the literature published and distributed by either or both plaintiffs and' the uniform contracts made with the filling stations which are referred to in the separate defenses, it seems clear that all evidence which could be produced at a trial— and the defendant’s briefs point to nothing more that could ¡be developed under the pleadings than has thus been shown — is in this record as made. The court has been sufficiently informed of all relevant testimony to enable it to render a decision under Rule 56, Fed.Rules Civ.Proc. 28 U.S. C.A. upon the theory that there remains no genuine issue as to any material fact.

Oddly enough, the defendant’s brief denounces much of the plaintiffs’ activities, but seems to argue that what it -characterizes as illegal provides good reason for the defendant’s adoption and display of the symbol or trade-mark AAA as registered. This reasoning is difficult to follow. Consistency would seem to require that the worse the conduct of the plaintiffs in the defendant’s eyes, the more anxious he would be to avoid doing business under its emblem; but the showing of the photographic exhibits is precisely to the contrary.

One of them (Pl.Ex. 3) is of a large and conspicuous sign containing the three A’s in an oval, the letters being topped by “Trade with us” and -beneath, and within the oval appears in large letters: “We [189]*189honor above emblem members”. At the bottom of the sign, in small inconspicuous and barely legible characters, there appears : “We are not Automobile Club Affiliates”.

The purpose of the sign is too flagrant to admit of discussion.

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Related

American Automobile Ass'n v. Rothman
104 F. Supp. 655 (E.D. New York, 1952)
American Auto. Ass'n v. Rothman
101 F. Supp. 193 (E.D. New York, 1951)

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Bluebook (online)
101 F. Supp. 185, 92 U.S.P.Q. (BNA) 172, 1951 U.S. Dist. LEXIS 1993, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-auto-assn-v-spiegel-nyed-1951.