AMCO Insurance v. Inspired Technologies, Inc.

692 F. Supp. 2d 1060, 2010 U.S. Dist. LEXIS 14711, 2010 WL 597048
CourtDistrict Court, D. Minnesota
DecidedFebruary 19, 2010
DocketCivil 08-5748 (JRT/FLN)
StatusPublished

This text of 692 F. Supp. 2d 1060 (AMCO Insurance v. Inspired Technologies, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
AMCO Insurance v. Inspired Technologies, Inc., 692 F. Supp. 2d 1060, 2010 U.S. Dist. LEXIS 14711, 2010 WL 597048 (mnd 2010).

Opinion

MEMORANDUM OPINION AND ORDER GRANTING PLAINTIFF’S MOTION FOR SUMMARY JUDGMENT

JOHN R. TUNHEIM, District Judge.

Plaintiff AMCO Insurance Company (“AMCO”), filed a complaint against defendant Inspired Technologies, Inc. (“ITI”), seeking a declaration from this Court that AMCO does not have a duty to defend or indemnify ITI in ITI’s litigation with 3M Company (“3M”). The case is now before the Court on AMCO’s motion for summary judgment. For the reasons discussed below, the Court grants AMCO’s motion.

BACKGROUND

AMCO issued ITI a comprehensive general liability insurance policy (the “Policy”), which provided coverage for “Advertising and Personal Injury Liability.” (Petersen Aff., Ex. A, Docket No. 23.) In November 2007, ITI began marketing a new painter’s tape, “Frog Tape,” which competed with other painter’s tapes in the marketplace, including tapes manufactured by 3M. Soon after ITI began marketing Frog Tape, 3M sent “cease and desist” letters to ITI, complaining that ITI’s advertising for Frog Tape was false and misleading. (Id., Ex. B.) By December 2007, ITI had retained the law firm of Winthrop & Weinstine (“WW”) for the dispute with 3M. (Id., Ex. C.) ITI asserts that on January 9, 2008, it notified AMCO Insurance Agent Brad Ness that 3M had a potential claim against ITI. (Wagner Decl. ¶¶ 1, 3, Docket No. 32.)

On April 16, 2008, 3M filed a lawsuit against ITI, alleging that ITI violated federal unfair competition laws under the Lanham Act, 15 U.S.C. § 1125(a), and state unfair competition laws under the Minnesota Uniform Deceptive Trade Practices Act (“MDTPA”), MinmStat. § 325D.44. (3M Comph, Petersen Aff., Ex. D, Docket No. 23.) 3M claims that “ITI’s advertising purporting to depict results from use of 3M Tape is false, misleading, and deceptive” in five different ways. (Id. ¶ 12.) The first two factual allegations describe ITI’s use of an “Actual Photo” of 3M Tape in marketing brochures and product packaging for Frog Tape:

(a) ITI’s marketing brochures are false, misleading, and deceptive because, among other reasons, the purported “Actual Photo” of 3M Tape does not in fact depict an actual photo but instead has been manipulated in a false and deceptive manner in order to depict 3M Tape in an unfavorable way.
(b) ITI’s product packaging is false, misleading, and deceptive because the purported “Actual Photo” of 3M Tape is misrepresented in order to depict 3M Tape in a mariner that is contrary to its typical use and effectiveness.

(Id. ¶ 12(a)-(b).) The last three factual allegations attack ITI’s testing and demonstration of 3M Tape in video, internet, and comparative advertising for Frog Tape:

*1062 (c) ITPs purported depictions of 3M Tape in print and video advertising do not accurately depict the performance of 3M Tape under conditions similar to typical usage in the marketplace or under any test protocol sufficiently reliable or scientific to support ITPs claims.
(d) ITI has displayed videos at the 2007 Hardware Show and thereafter on its website, generally purporting to demonstrate poor performance by 3M Tape by, for example, depicting three strips of painter’s tape placed side-by-side with the representation that the same pressure is applied to Frog Tape and 3M Tape. The statement is false and misleading because in fact the same pressure is not applied to all depicted tapes.
(e) ITI’s product packaging and comparative advertising campaign are false and misleading because they claim that poor performance of 3M Tape is proved through purportedly valid testing, when in fact the ITI test conditions are not sufficiently reliable or comparable to conditions of typical use to allow one to conclude with reasonable scientific certainty that they establish the results depicted. Among the varied respects in which ITI’s testing deviates from conditions representative of typical applications include its use of application techniques different from those used in typical applications, its use of uncommon or limited purpose paints such as very low-viscosity paints, and its depictions of paint line results from application of tape to atypical surfaces.

(Id. ¶ 12(c)-(d).)

On May 9, 2008, ITI president and owner David Wagner notified AMCO in writing that 3M had filed the complaint and, pursuant to the Policy, ITI tendered the defense and indemnity of 3M’s claims to AMCO. (Petersen Aff., Ex. G, Docket No. 23.) In the same letter, Wagner requested that AMCO consent to WW’s continued representation of ITI in the 3M litigation. (Id.) AMCO claims that it sent a letter to ITI on May 27, 2008, acknowledging receipt of the 3M complaint and indicating that it had retained Robert Kuderer of Johnson & Condon to appear on ITI’s behalf. (Petersen Aff., Ex. H, Docket No. 23.) ITI, however, contends that it did not immediately receive the letter or any indication from AMCO that AMCO would defend the lawsuit with or without reservation of rights. 1 (Wagner Decl. ¶ 5, Docket No. 32.)

On June 10, 2008, Kuderer wrote to WW and requested ITI’s 3M litigation file, including “pleadings, court orders, Rule 26(a) Disclosures, and correspondence” related to the 3M suit. (Petersen Aff., Ex. J, Docket No. 23.) On June 13, Wagner sent a letter to AMCO agent Ness referencing Kuderer’s request and discussing other issues relating to Kuderer’s potential representation of ITI. (Wagner Decl. ¶ 6 & Ex. B, Docket No. 32.) In particular, Wagner expressed concern that (1) Kuderer did not provide ITI with a copy of his June 10 letter to WW; (2) AMCO did not consult Wagner about the retention of Kuderer and did not inform Wagner that it had accepted the tender of defense; and (3) Kuderer’s law firm did not have significant experience in intellectual property litigation. (Wagner Decl., Ex. B, Docket No. 32.) Kuderer continued to try to acquire ITI’s files from WW, but WW refused pending AMCO’s response to the concerns ITI raised in the June 13 letter. (Blofield Decl. ¶ 9, Docket No. 30; Krummen Decl. ¶ 4, Docket No. 31.)

From the time of Kuderer’s first request on June 10 until approximately mid-August, neither WW nor ITI provided Kuderer or AMCO with any relevant documents. (Petersen Aff., Exs. K, L, M, Docket No. *1063 23.) During that time, WW and ITI continued to express concern to ITI about AMCO’s “lack of responsiveness” to ITI’s June 13 letter, although AMCO maintains that it did not receive that letter. (See Krummen Deck ¶ 8, Docket No. 31, Ex. 3.)

On August 8, 2008, ITI, WW, and AMCO representatives met to discuss the defense of the 3M suit. (Krummen Deck ¶ 10, Docket No. 31; Wagner Deck ¶ 8, Docket No. 32.) At that meeting, AMCO offered to reimburse ITI — at Kuderer’s fee structure — for the attorney’s fees ITI had paid to WW up to that date. AMCO also assured ITI that it would respond to Wagner’s June 13 letter.

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Bluebook (online)
692 F. Supp. 2d 1060, 2010 U.S. Dist. LEXIS 14711, 2010 WL 597048, Counsel Stack Legal Research, https://law.counselstack.com/opinion/amco-insurance-v-inspired-technologies-inc-mnd-2010.