Amazon.com Inc., et al. v. Michael Bartley, et al.

District Court, W.D. Washington·Decided June 30, 2026·No. 2:24-cv-01188·Unknown

Opinion

1 2 3

4 5 UNITED STATES DISTRICT COURT 6 WESTERN DISTRICT OF WASHINGTON AT SEATTLE 7 AMAZON.COM INC., et al., CASE NO. C24-1188-KKE 8

Plaintiff(s), ORDER GRANTING MOTION FOR 9 v. DEFAULT JUDGMENT

10 MICHAEL BARTLEY, et al.,

11 Defendant(s).

12 Plaintiff The Ergo Baby Carrier, Inc. (“Ergo”) created and designed babywearing carriers 13 that are sold by more than 700 retailers in the United States and more than 50 other countries. Dkt. 14 No. 49 ¶ 3. Together with Plaintiffs Amazon.com, Inc. and Amazon.com Services LLC 15 (collectively “Amazon”), Ergo filed this action alleging that Defendants—“a collection of 16 individuals and entities who conspired and operated in concert with each other to engage in the 17 counterfeiting scheme alleged in this [action]”—sold counterfeit Ergo products in Amazon’s store. 18 Id. ¶¶ 5, 9. 19 Plaintiffs have dismissed their claims against some of the Defendants. Dkt. Nos. 55, 56, 20 57, 59, 77, 78, 79, 88. Defendants Sebastian Gonzales Rojas and Seymour Watson (doing business 21 as Ethanmour Holdings LLC) have not appeared or otherwise defended this action, and the Court 22 entered orders of default against them. Dkt. Nos. 70, 74. Plaintiffs now seek a default judgment 23 and permanent injunction against those two Defendants (hereinafter “Defaulted Defendants”). 24 1 Dkt. No. 82. 1 Because Plaintiffs have shown that they are entitled to default judgment on their 2 claims against the Defaulted Defendants, and the Court will grant Plaintiffs’ motion and award the 3 damages and injunctive relief Plaintiffs request. 4 I. BACKGROUND 5 Plaintiffs’ operative complaint alleges that between May 5, 2021, and February 7, 2024, 6 Defendants advertised, marketed, offered, distributed, and/or sold counterfeit Ergo-branded 7 products via multiple Amazon Selling Accounts, using marks owned by Ergo (“Ergobaby 8 Trademarks”) without authorization to deceive customers about the authenticity and origin of the 9 products and the products’ affiliation with Ergo. Dkt. No. 49 ¶¶ 41–62. In this action, Ergo asserts 10 claims for trademark counterfeiting and infringement against all Defendants. Id. ¶¶ 63–69. All 11 Plaintiffs also bring claims against all Defendants for false designation of origin and for violation 12 of Washington’s Consumer Protection Act (“CPA”). Id. ¶¶ 70–85, 112–16. Plaintiffs also bring

13 contributory trademark infringement and contributory false designation of origin claims against 14 Watson. Id. ¶¶ 86–111. Amazon.com Services LLC (“Amazon Services”) separately brings a 15 breach of contract claim against Rojas. Id. ¶¶ 117–22. 16 For the following reasons, the Court will grant Plaintiffs’ motion for default judgment 17 against the Defaulted Defendants. Dkt. No. 82. 18 II. ANALYSIS 19 A. The Court Has Jurisdiction over the Subject Matter and the Parties. 20 Before entering default judgment, the Court must confirm that it has both subject matter 21 and personal jurisdiction. See In re Tuli, 172 F.3d 707, 712 (9th Cir. 1999) (“When entry of 22 judgment is sought against a party who has failed to plead or otherwise defend, a district court has

24 1 The Court refers to the parties’ briefing by CM/ECF page number. 1 an affirmative duty to look into its jurisdiction over both the subject matter and the parties.”). 2 The Court has federal question jurisdiction over Plaintiffs’ claims for trademark 3 infringement, false designation of origin, and false advertising. Dkt. No. 49 ¶ 22. The Court also

4 has personal jurisdiction over Defendants. A forum selection clause alone can confer personal 5 jurisdiction. Chan v. Soc’y Expeditions, Inc., 39 F.3d 1398, 1406–07 (9th Cir. 1994). The 6 Business Solutions Agreement (“BSA”) between Amazon and Rojas provides that Amazon may 7 bring claims related to counterfeit products in the “Governing Courts,” and the BSA defines 8 “Governing Courts” as any state or federal court in King County, Washington, which includes this 9 Court. Dkt. No. 49 ¶ 24. The Court also has personal jurisdiction over both Rojas and Watson 10 because they purposefully directed their unlawful activities toward, and consummated transactions 11 in, Washington. Id. ¶¶ 23, 25–26. 12 Accepting Plaintiffs’ factual allegations as true, the Court has jurisdiction over the claims

13 presented in this lawsuit as well as the Defaulted Defendants. 14 B. Legal Standards on a Motion for Default Judgment 15 The Court’s decision to enter a default judgment is discretionary. Aldabe v. Aldabe, 616 16 F.2d 1089, 1092 (9th Cir. 1980). The Court “ordinarily disfavor[s]” default judgment because 17 “[c]ases should be decided upon their merits whenever reasonably possible.” Eitel v. McCool, 782 18 F.2d 1470, 1472 (9th Cir. 1986). In considering a motion for default judgment, the Court accepts 19 “the well-pleaded factual allegations” as true, but “necessary facts not contained in the pleadings, 20 and claims which are legally insufficient, are not established by default.” Cripps v. Life Ins. Co. 21 of N. Am., 980 F.2d 1261, 1267 (9th Cir. 1992) (citation modified). 22 When considering whether to exercise its discretion to enter a default judgment, the Court

23 may consider the following Eitel factors: 24 (1) the possibility of prejudice to the plaintiff, 1 (2) the merits of plaintiff’s substantive claim, (3) the sufficiency of the complaint, 2 (4) the sum of money at stake in the action; (5) the possibility of a dispute concerning material facts; 3 (6) whether the default was due to excusable neglect, and (7) the strong policy underlying the Federal Rules of Civil Procedure favoring 4 decisions on the merits.

5 Eitel, 782 F.2d at 1471–72. 6 The Western District of Washington also requires a party seeking default judgment to 7 provide “a declaration and other evidence establishing plaintiff’s entitlement to a sum certain and 8 to any nonmonetary relief sought.” Local Civil Rules W.D. Wash. LCR 55(b)(2). “A default 9 judgment must not differ in kind from, or exceed in amount, what is demanded in the pleadings.” 10 Fed. R. Civ. P. 54(c). 11 C. Plaintiffs are Entitled to Default Judgment Against the Defaulted Defendants. 12 The Court applies the Eitel factors to this case and finds that they favor a default judgment 13 as requested by Plaintiffs. 14 1. Possibility of Prejudice to Plaintiffs 15 For the first Eitel factor, the Court analyzes the possibility of prejudice to Plaintiffs. 16 Prejudice exists when “the plaintiff has no recourse for recovery other than default judgment.” 17 Curtis v. Illumination Arts, Inc., 33 F. Supp. 3d 1200, 1211 (W.D. Wash. 2014) (cleaned up). 18 In this case, the Defaulted Defendants have failed to respond to or otherwise defend against 19 Plaintiffs’ complaint. Without a default judgment, Plaintiffs would have no recourse. Therefore, 20 the Court finds the first Eitel factor favors a default judgment. 21 2. Sufficiency and Merits of Plaintiffs’ Complaint 22 The Court analyzes the second and third Eitel factors—the merits of Plaintiffs’ substantive 23 claim and the sufficiency of the complaint—together. See, e.g., Curtis, 33 F. Supp. 3d at 1211. 24 For the following reasons, the Court finds that Plaintiffs have alleged facts in their complaint 1 showing that the Defaulted Defendants are liable on the claims upon which default judgment is 2 requested. 3 a. Ergo’s Trademark Counterfeiting and Infringement Claim

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Amazon.com Inc., et al. v. Michael Bartley, et al., (W.D. Wash. 2026).

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