Alumni Ass'n of the Univ. of Or. v. Commissioner

1996 T.C. Memo. 63, 71 T.C.M. 2093, 1996 Tax Ct. Memo LEXIS 141
CourtUnited States Tax Court
DecidedFebruary 20, 1996
DocketDocket No 2132-94
StatusUnpublished

This text of 1996 T.C. Memo. 63 (Alumni Ass'n of the Univ. of Or. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Alumni Ass'n of the Univ. of Or. v. Commissioner, 1996 T.C. Memo. 63, 71 T.C.M. 2093, 1996 Tax Ct. Memo LEXIS 141 (tax 1996).

Opinion

ALUMNI ASSOCIATION OF THE UNIVERSITY OF OREGON, INC., Petitioner v. COMMISSIONER OF INTERNAL REVENUE, Respondent
Alumni Ass'n of the Univ. of Or. v. Commissioner
Docket No 2132-94
United States Tax Court
T.C. Memo 1996-63; 1996 Tax Ct. Memo LEXIS 141; 71 T.C.M. (CCH) 2093; T.C.M. (RIA) 96063;
February 20, 1996, Filed

*141 Decision will be entered under Rule 155.

Philip N. Jones, Carolyn W. Miller, and Stephen J. Klarquist, for petitioner.
Brenda M. Fitzgerald, for respondent.
COLVIN

COLVIN

MEMORANDUM FINDINGS OF FACT AND OPINION

COLVIN, Judge: Respondent determined deficiencies in petitioner's Federal income tax of $ 75,588 for 1990 and $ 105,183 for 1991.

The issue for decision is whether petitioner's income from an affinity credit card program is a royalty excluded by section 512(b)(2) from the tax on unrelated business income. We hold that it is.

Section references are to the Internal Revenue Code in effect for the years in issue. Rule references are to the Tax Court Rules of Practice and Procedure.

FINDINGS OF FACT

Some of the facts have been stipulated and are so found.

A. Petitioner

Petitioner, Alumni Association of the University of Oregon, Inc., is an Oregon nonprofit corporation exempt from Federal income tax under section 501(c)(3). Petitioner's principal place of business is Eugene, Oregon. Petitioner was established to advance the cause of higher education, promote the interests and increase the usefulness of the University of Oregon, and encourage good fellowship of its*142 members to further its purposes. Petitioner fulfilled its purposes by communicating with alumni and sponsoring continuing educational activities and social events. During the years at issue, petitioner had a staff of 12 or 13 employees.

B. History of the University of Oregon Alumni Association Affinity Credit Card Program

In 1986 and 1987, petitioner became aware of affinity credit card programs through news articles and discussions with representatives from other organizations. Petitioner received unsolicited proposals regarding the affinity credit card program from the United States National Bank of Oregon (USNB) and another financial institution. Petitioner's then executive director, Philip Super (Super), rejected both proposals. 1 Super contacted Donald Wirth (Wirth), the executive director of the Oregon State University Alumni Association (OSUAA), to discuss the affinity credit card program. Wirth and Super wanted their organizations to develop an affinity credit card program.

*143 Petitioner and the OSUAA formed a committee to solicit proposals from several banks and to select a plan. Petitioner and the OSUAA formed the committee to increase their bargaining power and to avoid duplication of effort. The committee was headed by Wirth and Super. Its members were volunteers from both organizations. After reviewing 8 to 10 plans, the committee chose USNB's plan. After negotiations, the parties signed an Affinity Credit Card Agreement 2 (the Agreement) on June 23, 1987.

On September 30, 1987, USNB held a press conference and issued a news release announcing the affinity credit card program. One of petitioner's representatives gave a brief speech at the press conference. Petitioner did not otherwise inform the news media of the affinity credit card program.

USNB entered into the Agreement primarily to*144 make money. Its objectives in signing the affinity credit card agreement were to gain access to petitioner's mailing list and to obtain petitioner's endorsement. USNB believed that it would be easier to market credit cards through an affinity credit card program than to market credit cards otherwise.

Petitioner established the affinity credit card program to keep alumni aware of their ties to the University of Oregon and to keep the University of Oregon's name before the public, to provide a low-cost credit card to alumni and other University of Oregon supporters, and to provide revenue for its programs without placing undue demands on its staff.

C. The Affinity Credit Card Agreement

USNB agreed to prepare and mail, at its expense, promotional materials and credit card applications to petitioner's members. USNB also agreed: (1) To announce petitioner's activities and alumni news four times each year at USNB's expense on periodic statements mailed to alumni credit card holders; and (2) to place a full-page color advertisement in petitioner's publication at the standard rate at least twice annually during the term of the Agreement.

Petitioner agreed: (1) To give USNB the names, *145 addresses, and graduation dates of its members; (2) to license the use of its name, logo, and official seal of the University of Oregon to USNB; and (3) to inform its members of the affinity credit card program, at its expense, at least once per year. The Agreement did not require petitioner to mail any solicitation materials to alumni. Petitioner could prepare, at its discretion, materials containing announcements of its activities and alumni news four times annually to accompany USNB's periodic statements.

USNB agreed to pay petitioner $ 4 for each new account, $ 4.50 for renewal of a Classic Visa card, $ 7 for renewal of a Premier Visa card, and 1 percent of all authorized cash purchases and advances. The Agreement was for 5 years, and was automatically renewable for 1-year periods unless terminated by either party.

D. List of Alumni

USNB asked petitioner for the list of alumni about once a year.

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1996 T.C. Memo. 63, 71 T.C.M. 2093, 1996 Tax Ct. Memo LEXIS 141, Counsel Stack Legal Research, https://law.counselstack.com/opinion/alumni-assn-of-the-univ-of-or-v-commissioner-tax-1996.