Alliance for Natural Health USA v. United States of America

CourtDistrict Court, District of Columbia
DecidedJuly 15, 2025
DocketCivil Action No. 2024-2989
StatusPublished

This text of Alliance for Natural Health USA v. United States of America (Alliance for Natural Health USA v. United States of America) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Alliance for Natural Health USA v. United States of America, (D.D.C. 2025).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

ALLIANCE FOR NATURAL HEALTH, USA, et al.,

Plaintiffs, Case No. 24-cv-2989 (CRC) v.

UNITED STATES OF AMERICA, et al.,

Defendants.

MEMORANDUM OPINION AND ORDER

Homeopathy is an alternative medical practice based on the theory of similia similibus

curantur, or “like cures like.” In other words, homeopathic drugs are heavily diluted versions of

the substances that cause the very symptoms they seek to cure. Homeopathy is recognized by

the Federal Food, Drug and Cosmetic Act (“FFDCA”). For decades, however, homeopathic

drugs went relatively unregulated as the Federal Drug Administration (“FDA”) focused its

enforcement resources elsewhere. That began to change in 2019, when the agency formally

withdrew its permissive policy toward homeopathic drugs. And, in 2022, it elaborated on its

future enforcement approach toward the industry when it simultaneously denied a petition for

rulemaking concerning homeopathic drug regulation and published a related guidance document.

Plaintiff Alliance for Natural Health, USA (“ANH”), is an advocacy organization that

promotes freedom of choice in healthcare. Plaintiff Meditrend, Inc. (“Meditrend”), is a

homeopathic drug developer and distributor. They filed this lawsuit challenging the December

2022 petition denial and guidance document under the Administrative Procedure Act (“APA”).

The government has moved to dismiss Plaintiffs’ complaint for lack of subject-matter

jurisdiction and failure to state a claim. For the following reasons, the Court will grant the government’s motion as to all of Plaintiff’s claims save one, which the Court must wait to

resolve until it receives the administrative record.

I. Background

A. Legal Background

1. Regulation of Drugs Generally

The FFDCA charges the FDA with “protect[ing] the health and safety of the public” by

overseeing the production, sale, and distribution of food, drugs, and cosmetics. POM Wonderful

LLC v. Coca-Cola Co., 573 U.S. 102, 108 (2014); see also 21 U.S.C. § 301. One way it seeks to

achieve this objective is by mandating that all new drugs obtain FDA approval before entering

the market. 21 U.S.C. § 355(a). The FFDCA defines “drug” to include “articles recognized in

the official United States Pharmacopoeia, official Homoeopathic Pharmacopoeia of the United

States [(“HPUS”)], or official National Formulary[.]” Id. § 321(g)(1)(A). A “new drug” is a

drug “not generally recognized, among experts . . . as safe and effective for use under the

conditions prescribed, recommended, or suggested in the labeling thereof.” Id. § 321(p)(1). The

corollary: A drug that is generally recognized as safe and effective (“GRAS/E”) is exempt from

the approval process required for new drugs. Further excepted are any drugs that were “subject

to” the FFDCA’s predecessor statute, the Food and Drugs Act of 1906. Id.

In 1972, the FDA established a review process for determining whether over-the-counter

(“OTC”) drugs were GRAS/E. 37 Fed. Reg. 9464, 9473 (May 11, 1972) (codified at 21 C.F.R.

pt. 130). Per these regulations, the FDA undertook notice-and-comment rulemaking to recognize

OTC drugs as GRAS/E on a class-wide basis. Id.

2 2. Regulation of Homeopathic Drugs

Homeopathy is an alternative medical practice based on the theory that “diseases can be

cured by substances that produce similar symptoms in healthy people.” MediNatura, Inc. v.

FDA, 496 F. Supp. 3d 416, 424 (D.D.C. 2020) (citation omitted), aff’d, 998 F.3d 931 (D.C. Cir.

2021). Accordingly, homeopathic drugs typically contain substances that cause the very

symptoms they seek to cure. But those substances are heavily diluted, often until “no molecules

of the original substance remain.” Id. That’s because of another important principle in

homeopathy, “the law of minimum dose—the notion that the lower the dose of the medication,

the greater its effectiveness.” MediNatura, Inc. v. FDA, 998 F.3d 931, 935 (D.C. Cir. 2021)

(quotation modified). As one example, the homeopathic ingredients in the cold-relief product

“Coldcalm” include flowers, insects, and “poison” and are diluted to up to one part per trillion.

Delarosa v. Boiron, Inc., 818 F. Supp. 2d 1177, 1180, 1183 (C.D. Cal. 2011).

Homeopathic drugs are typically marketed as safe and natural alternatives to

conventional drugs. MediNatura, 496 F. Supp. 3d at 430–31. And the FFDCA definition of

“drug” includes homeopathic products. 21 U.S.C. § 321(g)(1). But the FDA has never approved

a new homeopathic drug for market, and homeopathic drugs are excluded from the OTC drug

review process. MediNatura, 496 F. Supp 3d at 424–25. All marketing of homeopathic drugs is

thus technically in violation of the FFDCA. Yet, for decades after the FFDCA was first passed,

the FDA did not regulate homeopathic drugs whatsoever. Id. at 422. Then, in 1988, the FDA

issued Compliance Policy Guide 7132.15 § 400.400 (“CPG 400.400”), “Conditions Under

Which Homeopathic Drugs May be Marketed.” FDA Mot. to Dismiss Ex. A (“Final Guidance”)

3 at 3. 1 CPG 400.400 listed conditions under which homeopathic manufacturers could

“ordinarily” market drugs without approval. Compl. ¶ 28. In other words, CPG 400.400 drew “a

line in the sand” behind which homeopathic drug manufacturers were generally safe from

enforcement. MediNatura, 496 F. Supp 3d at 427 (citation omitted). That discretionary safe

harbor has allowed the homeopathic industry to flourish in the United States, reaching a

valuation of over $6 billion. Compl. ¶ 9.

Due in part to growing safety concerns around unapproved drugs, the FDA began

reevaluating CPG 400.400’s approach in 2015. See Homeopathic Product Regulation:

Evaluating the Food and Drug Administration’s Regulatory Framework After a Quarter-Century,

80 Fed. Reg. 16,327, 16,327–28 (Mar. 27, 2015). In 2017, the agency published a draft guidance

announcing its intention to “replace CPG 400.400 with a risk-based enforcement approach,”

Drug Products Labeled as Homeopathic, 82 Fed. Reg. 60,403, 60,405 (Dec. 20, 2017), and in

2019, it finalized its withdrawal of CPG 400.400, Compliance Policy Guide Sec. 400.400

Conditions Under Which Homeopathic Drugs May Be Marketed, 84 Fed. Reg. 57,439 (Oct. 25,

1 Plaintiffs apparently intended to attach this guidance document and the FDA’s petition denial to their complaint but inadvertently did not. E.g., Compl. ¶ 10 (referencing “Exh. B,” labeled as the Final Guidance); id. ¶ 44 (same); id. ¶ 50 (referring to “Exh. E,” labeled as the petition denial); id. ¶ 91 (same). The Court may still consider them in assessing this motion to dismiss. See, e.g., Tellabs, Inc. v. Makor Issues & Rts., Ltd., 551 U.S. 308, 322 (2007) (“[C]ourts must consider the complaint in its entirety, [including] documents incorporated into the complaint by reference[.]”); Trudeau v FTC, 456 F.3d 178, 183 (D.C. Cir.

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