All Green Corp v. Wesley

CourtDistrict Court, W.D. Louisiana
DecidedJanuary 29, 2021
Docket5:20-cv-00121
StatusUnknown

This text of All Green Corp v. Wesley (All Green Corp v. Wesley) is published on Counsel Stack Legal Research, covering District Court, W.D. Louisiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
All Green Corp v. Wesley, (W.D. La. 2021).

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF LOUISIANA SHREVEPORT DIVISION

ALL GREEN CORPORATION, A CIVIL ACTION NO. 20-0121 DELAWARE CORPORATION D/B/A GREEN COUNTRY LAWN AND LANDSCAPE

VERSUS JUDGE S. MAURICE HICKS, JR.

BRIAN WESLEY, ET AL. MAGISTRATE JUDGE HORNSBY

MEMORANDUM RULING

Before the Court is a Motion for Partial Dismissal (Record Document 19) filed by Defendants Brian Wesley (“Wesley”), Monica Rawls (“Rawls”), Tim Weatherton, Jeriquies “Jay” Smith (“Smith”), Edd Boyd, and Organny Green Lawns, LLC a/k/a Southern Green Lawn Care (“Southern Green”).1 Plaintiff, All Green Corporation d/b/a Green Country Lawn and Landscape (“Green Country”) opposes the Motion. See Record Document 27. Defendants have filed a reply. See Record Document 32. For the foregoing reasons, Defendants’ Motion is GRANTED IN PART and DENIED IN PART. FACTUAL AND PROCEDURAL BACKGROUND Green Country is a professional lawn care business with longstanding success in the Ark-La-Tex region spanning over two decades. See Record Document 10 at ¶1. Each of the individual Defendants were employed by Green Country in a variety of positions ranging from technicians to managers. See id. at ¶19. In January 2020, however, all left

1 Green Country does not provide a d/b/a designation to Southern Green because Organny Green Lawns, LLC has not registered the name with the Louisiana Secretary of State. See Record Document 10 at ¶10. However, Green Country does recognize that Organny does business under the name “Southern Green Lawn Care,” hence the a/k/a classification. the company virtually simultaneously and began working for Southern Green in direct competition with their former employer. See id. at ¶33.

Green Country alleges Defendants, alongside its former CFO Kreg Culler (“Culler”), started planting seeds for their own business while still employed. In May 2019, Culler and Wesley organized Organny Green Lawns, LLC with the Louisiana Secretary of State. See id. at ¶21. Green Country believes Defendants began using their Customer List and stationery to make overtures to existing Green Country customers shortly before departing, and ultimately downloaded and removed documents to take with them to their new operation in aid of solicitation of new business. See id. at ¶¶35-39. These solicitations included false and disparaging portrayals of Green Country. See id. at ¶40. Finally, Green Country accuses Rawls of canceling at least sixteen pre-paid services with existing

customers on the day of her resignation. See id. at ¶44. According to Green Country, Defendants continued to make use of its Customer List after leaving the company in support of their new business. See id. at ¶45. Southern Green has also sent out familiar advertisements, utilized the same pricing scheme, and created a website with a similar layout to that of Green Country, creating confusion amongst Green Country customers. See id. at ¶¶47-52.

The Court entered a Consent Preliminary Injunction on March 16, 2020, placing various restrictions on Southern Green with respect to its use of Green Country’s company property and solicitation of its customers. See Record Document 18. After months in a holding pattern, the instant Motion was filed shortly after Green Country requested dates for a Rule 26(f) conference and expressed its intent to commence discovery. See Record Document 27 at 2. This lawsuit grows out of alleged improprieties committed by Defendants both while employed by Green Country and after forming Southern Green. Green Country claims nine causes of action against Defendants. See Record Document 10. Defendants’ Motion seeks to dismiss Green Country’s claims for: (1) trademark infringement, (2)

trademark dilution and blurring, (3) fraud, (4) conversion, (5) treble damages pursuant to the Louisiana Unfair Trade Practices Act (“LUTPA”), (6) breach of contract, and (7) unjust enrichment. See Record Document 19. They also seek to remove all conspiracy allegations related to these substantive claims. See id. LAW AND ANALYSIS

I. Legal Standard In order to survive a Rule 12(b)(6) motion to dismiss, a plaintiff must plead “enough facts to state a claim [for] relief that is plausible on its face.” Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570, 127 S. Ct. 1955, 1974 (2007). A complaint attacked by Rule 12(b)(6) does not need detailed factual allegations but requires more than labels and conclusions.

See Twombly, 550 U.S. at 555. Importantly, a “formulaic recitation of the elements of a cause of action will not do.” Id. When evaluating a pleading, courts must construe the complaint liberally and accept all factual allegations as true. See In re Katrina Canal Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2009). However, courts need not accept legal conclusions as facts. See Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S. Ct. 1937, 1949 (2009). II. Analysis

Prior to analyzing the substantive arguments made in Defendants’ Motion, the Court must first address a dispute over what documentary evidence it may consider. Although generally courts are not permitted to review materials outside of the pleadings when ruling on a 12(b)(6) motion to dismiss, limited exceptions do exist. See Haygood v. Begue, 2014 WL 1320152 at *1 (W.D. La. Mar. 31, 2014). Specifically, a court may consider documents that are referenced in the plaintiff’s complaint and are central to plaintiff’s claims. See Scanlan v. Texas A&M University, 343 F.3d 533, 536 (5th Cir. 2003).

In dispute are two affidavits from customers of Green Country attached to Plaintiff’s opposition memorandum. See Record Documents 27-3 & 27-6. Neither affidavit—nor particular customer name—is referenced in Plaintiff’s complaint. Therefore, the Court cannot consider these attached exhibits in evaluating the instant Motion. The Court can and will consider all other attached documents to both Defendants’ Motion and Plaintiff’s opposition, as these exhibits were referenced in Plaintiff’s complaint and are key to specific claims.

A. Trademark Infringement To prevail on a claim of federal trademark infringement under the Lanham Act, 15 U.S.C. § 1125(a), a plaintiff must show (1) ownership of a legally protectable mark and (2) a likelihood of confusion created by an infringing mark.2 See Nola Spice Designs, LLC v. Haydel Enters., Inc., 783 F.3d 527, 536 (5th Cir. 2015). A legally protectable mark must

2 The “likelihood of confusion” prong is not in dispute at this time, and the Court is satisfied that Green Country had sufficiently pled allegations to satisfy it. As such, it will not be analyzed. be distinctive either (1) inherently or (2) through an acquired secondary meaning. See Am. Rice, Inc. v. Producers Rice Mill, Inc. 518 F.3d 321, 329 (5th Cir. 2008). Registration of a mark with the U.S. Patent and Trademark Office is “prima facie evidence that the mark is inherently distinctive.” Nola Spice Designs, 783 F.3d at 537.

Acquired distinctiveness through secondary meaning “occurs when, in the minds of the public, the primary significance of a mark is to identify the source of the product rather than the product itself.”3 Wal-Mart Stores, Inc. v. Samara Bros., Inc., 529 U.S. 205, 210-11, 120 S.Ct. 1339 (2000). The Fifth Circuit has articulated seven factors courts must consider when evaluating a mark for secondary meaning.

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All Green Corp v. Wesley, Counsel Stack Legal Research, https://law.counselstack.com/opinion/all-green-corp-v-wesley-lawd-2021.