Alemah McMillian v. Geico Indemnity Co

Court of Appeals for the Third Circuit·Decided July 23, 2026·No. 25-2737·Unpublished

Opinion

UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT No. 25-2737

ALEMAH MCMILLIAN, Appellant

v.

GEICO INDEMNITY CO.; GEICO GENERAL INSURANCE CO.; GEICO CASUALTY CO.; GOVERNMENT EMPLOYEES INSURANCE CO. _____________________________

On Appeal from the U.S. District Court, D.N.J. Judge Edward S. Kiel, No. 1:23-cv-01671

Before: PHIPPS, FREEMAN, and BOVE, Circuit Judges Submitted: May 28, 2026; Filed: July 23, 2026 _____________________________

NONPRECEDENTIAL OPINION*

PHIPPS, Circuit Judge.

In 1983, New Jersey enacted the Automobile Insurance Freedom of Choice and Cost

Containment Act, which provided several consumer protections associated with the

purchase of automobile insurance. New Jersey Automobile Insurance Freedom of Choice

and Cost Containment Act, ch. 362, 1983 N.J. Laws 1538–64 (codified as amended in scattered sections of N.J. Stat. Ann. §§ 17, 39). One of those legislative protections

required insurance companies to provide applicants for insurance with coverage selection

forms containing information about the ranges of premium rate credit or dollar savings for

each policy offered: No new automobile insurance policy shall be issued . . . unless the application for the policy is accompanied by a written notice identifying and containing a . . . coverage selection form. ***

* This disposition is not an opinion of the full Court and pursuant to I.O.P. 5.7 does not constitute binding precedent. The coverage selection form shall identify the range of premium rate credit or dollar savings, or both . . . .

N.J. Stat. Ann. § 39:6A-23(a). Another of the protections required applicants to sign the

coverage selection form and return it to the insurer: The applicant shall indicate the options elected on the coverage selection form which shall be signed and returned to the insurer.

Id.; see also N.J. Admin. Code § 11:3-15.7(a) (“For all new policies, an insurer or an

insurance producer shall receive a Coverage Selection Form signed by the named insured

and indicating the prospective insured’s coverage choices.”). Although those provisions have not been amended, in the intervening decades,

insurance companies began to sell automobile insurance online. In 2005, New Jersey’s

Commissioner of Banking and Insurance promulgated a regulation related to the online

purchase of automobile insurance, see 37 N.J. Reg. 775(a) (Mar. 7, 2005) (codified at N.J.

Admin. Code § 11:3-15.4(a)(2)), pursuant to her statutory authority, see N.J. Stat. Ann.

§§ 17:1-8.1, 17:1-15(e). By the terms of that regulation, which is subject to a rebuttable

presumption of validity under principles of New Jersey administrative law, 1 the

requirement to provide a coverage selection form is satisfied for an “application for . . . an

insurance policy . . . made via the Internet” if the coverage selection form is “readily

available to the applicant . . . on the insurer’s website.” N.J. Admin. Code § 11:3-

15.4(a)(2).

In this case, a citizen of New Jersey who purchased automobile insurance online sued the insurance company that issued her policy for not complying with the notice and

1 See Reilly v. AAA Mid-Atl. Ins. Co. of N.J., 946 A.2d 564, 571 (N.J. 2008) (holding that “[r]egulations adopted by an agency pursuant to a legislative mandate are presumed to be valid” and according “defer[rence] to an agency’s interpretation of a statute” unless that interpretation “is plainly unreasonable[,] . . . is contrary to the statutory language, or . . . undermines the Legislature’s intent” in a case involving regulations and an adjudication by New Jersey’s Commissioner of Banking and Insurance (internal quotation marks omitted)).

2 signature-receipt requirements for a coverage selection form. After discovery, the insurance company moved for summary judgment, and the District Court granted that

motion. In this appeal of that final order, we will, on de novo review, affirm the judgment

of the District Court for the reasons below. BACKGROUND

On the morning of July 23, 2015, then 21-year-old Alemah McMillian, a New

Jersey citizen, applied for automobile insurance for her Honda Civic from Government

Employees Insurance Company, commonly referred to as ‘GEICO.’ McMillian submitted

that application online using GEICO’s website.

As part of that application, McMillian had to select the amount of personal injury protection, or ‘PIP Coverage,’ that she wanted. By statute, New Jersey sets a default

amount for PIP Coverage of $250,000, but an applicant may elect one of four lower

amounts, down to $15,000. See N.J. Stat. Ann. § 39:6A-4.3(e). On the same webpage that

McMillian selected the $15,000 option for her PIP Coverage, GEICO provided a link to a

coverage selection form, which, if clicked, produced a coverage selection form that

included a range of premium rate credits.

After McMillian completed the online quote process, GEICO’s website directed her

to an electronic signature interface. There, McMillian “clicked on a box to process [her]

request with a general e-signature.” McMillian Decl. ¶ 6 (JA65). And an electronic version of the resultant coverage selection form indicates a selection of $15,000 in PIP

Coverage, contains information about the premium rate credits, and displays McMillian’s

electronic signature dated July 23, 2015.

3 Over the next six years, McMillian renewed her automobile insurance policy with GEICO at least eight times without changing it. She did so online, each time receiving a

declarations page that listed the $15,000 coverage limit.

On February 16, 2021, McMillian was injured in a car accident, and the medical expenses she incurred exceeded $15,000. Consistent with McMillian’s $15,000 PIP

Coverage, GEICO did not cover her personal injury expenses above $15,000.

In January 2023, McMillian filed a four-count putative class action against GEICO

and three of its affiliates in Superior Court in Middlesex County, New Jersey. One of her

claims alleged that GEICO and three of its affiliates, none of which are citizens of New

Jersey, had violated the provisions of the Automobile Insurance Freedom of Choice and Cost Containment Act requiring notice and signature receipt of coverage selection forms.2

See N.J. Stat. Ann. § 39:6A-23(a). On assertions that the putative class would contain at

least 100 members, that both minimal and complete diversity existed between the parties,

and that the amount in controversy exceeded $5 million, GEICO and its affiliates removed

the case to the District Court under the Class Action Fairness Act, see 28 U.S.C.

§§ 1332(d), 1441(a), 1446, 1453, as well as on the basis of diversity jurisdiction, see id.

§§ 1332(a), 1441(a), 1446.

As the case proceeded, two of GEICO’s affiliates were dismissed, as was one of the

four claims. After discovery, but before class certification, GEICO and its remaining

2 New Jersey’s Automobile Insurance Freedom of Choice and Cost Containment Act does not contain an express private cause of action, so McMillian’s claims for violations of the Act rest on the premise that the Act implies a private cause of action. Although McMillian offers nothing to substantiate that premise, GEICO does not contest it. Nothing in this opinion should be construed as addressing that issue. Cf. generally Zanetich v. Wal-Mart Stores E., Inc., 123 F.4th 128, 138–41 (3d Cir. 2024) (articulating the standard that New Jersey uses to imply a private cause of action from a statute).

Free access — add to your briefcase to read the full text and ask questions with AI

Alemah McMillian v. Geico Indemnity Co, (3d Cir. 2026).

Alemah McMillian v. Geico Indemnity Co (Alemah McMillian v. Geico Indemnity Co) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Anderson v. Liberty Lobby, Inc.
477 U.S. 242 (Supreme Court, 1986)
Liberty Lincoln-Mercury, Inc. v. Ford Motor Co.
676 F.3d 318 (Third Circuit, 2012)
Reilly v. AAA Mid-Atlantic Insurance
946 A.2d 564 (Supreme Court of New Jersey, 2008)
Mall Chevrolet Inc v. General Motors LLC
99 F.4th 622 (Third Circuit, 2024)