Alder Holdings, LLC v. The Alarm Company, LLC

District Court, N.D. Mississippi·Decided May 12, 2025·No. 1:24-cv-00181·Unknown

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF MISSISSIPPI ABERDEEN DIVISION ALDER HOLDINGS, LLC PLAINTIFF VS. Civil No. 1:24-cv-00181-GHD-RP THE ALARM COMPANY, LLC d/b/a ALARM SERVICES GROUP, LLC; THOMAS BRADY; AND JOHN DOE DEFENDANTS 1-30 DEFENDANTS

MEMORANDUM OPINION Presently before the Court is Defendants The Alarm Company, LLC d/b/a Alarm Services Group, LLC (“ASG”) and Thomas Brady’s (“Brady”) (collectively “Defendants”) Motion to Dismiss [Doc. No. 9]. This is in response to Plaintiff Alder Holdings, LLC’s (“Plaintiff”) Complaint [2] alleging tortious interference with business relations, defamation, libel, slander, gross negligence, negligence, and violations of the Lanham Act.’ Upon due consideration, the Court finds Defendants’ Motion [9] should be denied as moot, and Plaintiff shall be required to file an amended complaint. L Factual and Procedural Background Both parties to this dispute sell and install security alarm systems using door to door sales representatives.2 Defendant Brady is ASG’s manager and one of its owners. Both parties acknowledge “[c]ompetition in the home security business can be intense,” but Plaintiff alleges Defendants “cross[ed] the line into illegal . . . conduct” to cause Alder customers to transfer their business to Defendants’ services beginning in 2016. Plaintiff claims Defendants made “false statements of fact to Alder’s existing customers and possibly others” alleging some specific '15 U.S.C. § 1125(a). ? As Federal Rule of Civil Procedure 12(b)(6) requires, all background information is drawn from the pleadings [1; 2].

examples. First, Plaintiff notes “ASG’s representatives have told Alder customers that Alder has gone out of business and/or that ASG has ‘bought out’ Alder.” Second, ““ASG’s representatives . .

. Staged a fake phone call to an existing Alder customer . . . [and] pretended to be. . . an Alder representative who confirmed that the customer’s contract with Alder was cancelled.” Plaintiff also alleges “ASG representatives [swapped] out communication cards on devices that Alder has installed,” cutting communication between Plaintiff and its equipment. What is more, Plaintiffs allege this activity is “ongoing,” causing a “loss of reputation.” As a result, Plaintiff filed a lawsuit in state court which was then removed to this Court. i. Standard of Review When deciding a Rule 12(b)(6) motion to dismiss, the Court is limited to allegations set forth in the complaint and any documents attached to the complaint. Walker v. Webco Indus., Inc., 562 F. App’x 215, 216-17 (Sth Cir. 2014) (per curiam) (citing Kennedy v. Chase Manhattan Bank USA, NA, 369 F.3d 833, 839 (5th Cir. 2004)). “[A plaintiff’s] complaint therefore must contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face.” Phillips v. City of Dallas, Tex., 781 F.3d 772, 775-76 (Sth Cir. 2015) (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007))). A claim is facially plausible when the pleaded factual content “allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Jgbal, 556 U.S. at 678 (citing Twombly, 550 U.S. at 556). In other words, “plaintiffs must allege facts that support the elements of the cause of action in order to make out a valid claim.” Webb v. Morella, 522 F. App’x 238, 241 (Sth Cir. 2013) (per curiam) (quoting City of Clinton, Ark. v. Pilgrim’s Pride Corp., 632 F.3d 148, 152-53 (5th Cir. 2010) (internal quotation marks omitted)). “[C]onclusory allegations or legal

conclusions masquerading as factual conclusions will not suffice to prevent a motion to dismiss.” Id. (quoting Fernandez—Montes vy. Allied Pilots Ass'n, 987 F.2d 278, 284 (5th Cir. 1993) (internal quotation marks omitted)). “Dismissal is appropriate when the plaintiff has not alleged ‘enough facts to state a claim to relief that is plausible on its face’ and has failed to ‘raise a right to relief above the speculative level.’” Emesowum v. Houston Police Dep’t, 561 F. App’x 372, 372 (Sth Cir. 2014) (per curiam) (quoting Twombly, 550 U.S. at 555, 570). TY, ~~ Analysis and Discussion Defendants’ Notice of Removal [1] shows jurisdiction is proper because complete diversity of citizenship exists between the parties with an alleged amount in controversy exceeding $75,000. Further, federal question jurisdiction exists due to Plaintiff’s Lanham Act claim. Plaintiff also brings state law actions including tortious interference with business relations, defamation, libel, slander, gross negligence, and negligence against Defendants. However, the dispute currently before the Court centers on Federal Rule of Civil Procedure Rule 9(b). As Rule 9(b) states, a plaintiff must allege fraud or mistake “with particularity the circumstances constituting fraud or mistake.” The Fifth Circuit has clarified “[p]laintiffs must ‘specify the statements contended to be fraudulent, identify the speaker, state when and where the statements were made, and explain why the statements were fraudulent’” to survive a motion to dismiss. Elson v. Black, 56 F.4th 1002, 1009 (Sth Cir. 2023) (quoting Williams v. WMX Tech., Inc., 112 F.3d 175, 177 (Sth Cir. 1997)).3 Further, this information must “be laid out before

3 Plaintiff cites American Realty Trust, Inc. v. Hamilton Lane Advisors, Inc., 115 F. App’x 662, 668-69 (Sth Cir. 2004), in opposition to the dismissal of its claims under Rule 9(b). However, that case is distinguishable from the case sub judice. In American Realty Trust, the Fifth Circuit’s Rule 9(b) application analysis turns on whether the given plaintiff distinguishes between their general claims from their fraud claims; finding those plaintiffs had, the Fifth Circuit decided the general claims were not subject to Rule 9(b)’s heightened pleading standard. /d. at n.30. In the case before this Court, however, Plaintiff makes no such distinction, but instead pleads underlying fraudulent activity for each of its claims; therefore, all claims in this case are currently subject to Rule

access to the discovery process is granted.” /d. (quoting Williams, 112 F.3d at 178) (internal quotation marks omitted) (emphasis in original). Plaintiff has failed to make its allegations with Rule 9(b)’s required particularity, and it admits this shortcoming.’ The three clearest allegations, however, included: e “ASG representatives have told Alder customers that Alder has gone out of business and/or that ASG has ‘bought out’ Alder” [2]. e “ASG’s representatives egregiously staged a fake phone call to an existing Alder customer during which an ASG representative pretended to be speaking with an Alder representative who confirmed that the customer’s contract with Alder was cancelled” [/d.].

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