AirWair International Ltd. v. Pull & Bear Espana SA

CourtDistrict Court, N.D. California
DecidedMay 4, 2020
Docket3:19-cv-07641
StatusUnknown

This text of AirWair International Ltd. v. Pull & Bear Espana SA (AirWair International Ltd. v. Pull & Bear Espana SA) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
AirWair International Ltd. v. Pull & Bear Espana SA, (N.D. Cal. 2020).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 AIRWAIR INTERNATIONAL LTD., Case No. 19-cv-07641-SI

8 Plaintiff, ORDER GRANTING MOTION TO DISMISS 9 v.

10 PULL & BEAR ESPANA SA, et al., Dkt. No. 27 11 Defendants.

12 13 Before the Court is the motion by defendant Pull & Bear España, S.A. (“Pull & Bear”) to 14 dismiss for lack of personal jurisdiction. Dkt. No. 27. Pursuant to Civil Local Rule 7-1(b) and 15 General Order 72, the Court finds this matter appropriate for resolution without oral argument and 16 hereby VACATES the May 8, 2020 hearing. Having considered the papers submitted and for good 17 cause shown, the Court GRANTS Pull & Bear’s motion to dismiss without leave to amend. 18 19 BACKGROUND 20 Plaintiff AirWair International Ltd. is a wholly-owned subsidiary of United Kingdom 21 company Dr. Martens AirWair Group Ltd. (collectively “AirWair”). Dkt. No. 22, ¶ 1 (Am. Compl.). 22 In this action, AirWair brings trademark infringement, trademark dilution, and unfair competition 23 claims under federal and California state law against two defendants. Id. ¶¶ 45-71. 24 Defendant Pull & Bear is a Spanish company “owned by international fashion-retailer 25 Inditex” and allegedly infringing AirWair’s intellectual property rights by marketing, distributing, 26 offering for sale, and selling shoes that unlawfully copy Dr. Martens’ trade dress. Id. ¶¶ 2, 26-27. 27 Defendant ITX USA, LLC (“ITX”) is allegedly “a United States sister company or other 1 & Bear] e-commerce business’ in the United States” and “operates [Pull & Bear’s] U.S.-facing 2 website selling a broad range of clothing and footwear” under “Pull & Bear’s express direction and 3 with Pull & Bear’s substantial oversight.” Id. ¶¶ 5-6. 4 Pull & Bear moves to dismiss the action in its entirety, arguing the Court lacks jurisdiction 5 because Pull & Bear does not distribute goods, market, or advertise in California or the U.S. Dkt. 6 No. 27 at 9 (Mot. to Dismiss). Defendant ITX does not join the motion. 7 In the Amended Complaint, AirWair’s substantive allegations establishing specific personal 8 jurisdiction over Pull & Bear in California are:

9 [T]he Pull & Bear Spain-facing website informs customers that they may purchase products online from the United States. . . . [T]o the extent ITX alone manages some 10 portion of Pull & Bear’s U.S.-facing self-branded website, accessible at https://www.pullandbear.com/us, Pull & Bear, alone or in collusion with ITX, is 11 responsible for setting the product offerings, prices, and preparing the marketing materials and photos used on [the website]. Such control is evidenced by the 12 indistinguishability between the U.S.-facing [screenshot] and Spain-facing [screenshot] websites, the latter of which is not managed in any part by ITX. . . . 13 Defendants also advertise in the United States through Facebook [web address], Instagram [web address], and Twitter [web address]. Through these popular 14 channels, Defendants market and promote Pull & Bear-branded products, including the infringing footwear, in California, and throughout the United States. Defendants 15 have a domain name that is specifically targeted and purposefully directed to United States residents. Orders submitted on the website are priced in U.S. dollars and ship 16 to the United States, including California. AirWair is informed and believes that the Pull & Bear-branded infringing footwear has been regularly sold in California and in 17 the Northern District of California.1 . . . AirWair is further informed and believes, based on the presence of a physical return location in the United States, that Pull & 18 Bear conducts substantial business and sales in the United States and California. 19 Dkt. No. 22, ¶¶ 29, 32-34 (Am. Compl.). AirWair also alleges purposeful direction at California 20 consumers based on the Pull & Bear website’s description of its physical “store design as taking 21 the ‘California concept to a new level, drawing inspiration from the iconic atmosphere of Palm 22 Springs and other settings from the American West Coast,’” which is further detailed in an article 23 describing Pull & Bear’s “California-style” flagship retail store in Paris, France. Id. ¶ 36; Dkt. No. 24 22-1, Ex. 17. Plaintiff’s opposition to the instant motion alleges additional facts of a licensing 25

26 1 The only evidence in support of this are two receipts attached to the Amended Complaint. See Dkt. No. 22-1, Ex. 7. One is a “commercial invoice” from ASOS, a U.K. company not named 27 in this action, for shipping a Pull & Bear shoe to San Francisco; the other is a receipt for three pairs 1 partnership between UCLA and Pull & Bear leading to a physical shop on campus and a 2 “#UCLAxPullandBear Instagram show[ing] dozens of UCLA students wearing Pull & Bear 3 apparel.” Dkt. No. 33 at 11 (Opp’n); see Dkt. No. 33-1, Ex. A (Yocum Decl. in Supp. of Opp’n). 4 Alternatively, AirWair asserts this Court can exercise personal jurisdiction over Pull & Bear 5 based on an alter ego theory. Dkt. No. 33 at 20 (Opp’n). AirWair contends Pull & Bear and ITX 6 are “intertwined with respect to Pull & Bear brand’s presence in the United States market” based on 7 the terms and conditions page of the U.S.-facing Pull & Bear website, which includes a consumer 8 rights notice for California users, and directs such users to contact ITX with inquiries. Dkt. No. 22, 9 ¶ 28 (Am. Compl.). The opposition alleges additional facts that “ITX’s very few employees are also 10 employed by related entities, and half appear to reside in Spain. AirWair’s research revealed the 11 following ITX officers, who, not coincidentally, have served at least one concurrent role with a Pull 12 & Bear-related company.” Dkt. No. 33 at 21 (Opp’n). Four ITX corporate officers are identified: 13 one is “also a director at Pull & Bear UK,” and the other three “also hold[] or held at least one other 14 position with Inditex or an Inditex subsidiary” as President, director, Managing Director, or CEO. 15 Id.; Dkt. No. 33-1, ¶ 16 (Yocum Decl. in Supp. of Opp’n).2 16 AirWair asserts this Court can also exercise personal jurisdiction over Pull & Bear on a 17 nationwide basis under the federal long-arm statute. Dkt. No. 33 at 23 (Opp’n). AirWair does not 18 contest that this Court has no general personal jurisdiction over Pull & Bear. See Dkt. No. 27 at 9 19 (Mot. to Dismiss). 20 21 LEGAL STANDARD 22 “When a defendant moves to dismiss for lack of personal jurisdiction, the plaintiff bears the 23 burden of demonstrating that the court has jurisdiction over the defendant.” Pebble Beach Co. v. 24 Caddy, 453 F.3d 1151, 1154 (9th Cir. 2006). “The court may consider evidence presented in 25

26 2 The opposition describes one of the officers as a “director at Inditex and associated with Pull & Bear Espana, and dozens of other related entities,” but the declaration from which this 27 information is drawn only describes that officer as a “director at Inditex, and an advisor at potentially 1 affidavits to assist it in its determination.” Doe v. Unocal Corp., 248 F.3d 915, 922 (9th Cir. 2001) 2 (citation omitted), abrogated on other grounds as recognized in Williams v. Yamaha Motor Co., 851 3 F.3d 1015, 1024 (9th Cir. 2017). In a personal jurisdiction analysis, the court “may not assume the 4 truth of allegations in a pleading which are contradicted by affidavit.” CollegeSource, Inc. v. 5 AcademyOne, Inc., 653 F.3d 1066, 1073 (9th Cir. 2011) (internal quotation marks omitted).

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