Airquip, Inc. v. HomeAdvisor, Inc

CourtDistrict Court, D. Colorado
DecidedSeptember 26, 2022
Docket1:16-cv-01849
StatusUnknown

This text of Airquip, Inc. v. HomeAdvisor, Inc (Airquip, Inc. v. HomeAdvisor, Inc) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Airquip, Inc. v. HomeAdvisor, Inc, (D. Colo. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Chief Judge Philip A. Brimmer

Civil Case No. 16-cv-01849-PAB-KLM (Consolidated with Civil Action No. 18-cv-01802-PAB-KLM)

In re HOMEADVISOR, INC. LITIGATION

ORDER

This matter is before the Court on Defendants C. David Venture Management, LLC and VentureStreet, LLC’s Motion for Summary Judgment [Docket No. 519]. Plaintiffs responded, Docket No. 531, and defendants C. David Venture Management (“CDVM”) and VentureStreet, LLC (“VentureStreet”) (collectively, the “Venture Defendants” or “defendants”) replied. Docket No. 537. I. BACKGROUND1 The Venture Defendants are marketing companies that operate websites for homeowners to find professional help with home service projects. Docket No. 519 at 3, ¶ 1. Plaintiffs are home service professionals (“HSPs”) who provide such help. The Venture Defendants attract homeowners through “pay-per-click” advertising on search engines like Google and Microsoft Bing. Id., ¶ 3. Since 2012, the Venture Defendants have sold home service requests generated through their websites to HomeAdvisor, Inc. (“HomeAdvisor”) pursuant to a contract (the “Agreement”). Id., ¶ 2. A homeowner can create a service request on one of the Venture Defendants’ websites,

1 The following facts are undisputed unless otherwise noted. The Court assumes the parties’ familiarity with this dispute and will not detail the procedural history or background facts beyond what is necessary to resolve this motion. Additional information can be found in previous orders. See, e.g., Docket Nos. 276, 387 which the Venture Defendants then sell to HomeAdvisor as set forth in the Agreement. Id. at 4, ¶ 5.2 The Venture Defendants, however, do not interact with HomeAdvisor’s HSPs, do not know what representations HomeAdvisor makes to HSPs, and have no involvement or responsibility in HomeAdvisor’s dealings with HSPs. Id., ¶ 6.3

The Agreement initially required HomeAdvisor to pay the Venture Defendants for each service request on a fixed-fee basis, but the Agreement was amended in December 2014 to replace the fixed-fee structure to a “revenue-share” model. Id., ¶¶ 7–8. Under the amended agreement, HomeAdvisor pays the Venture Defendants a monthly fee equal to a percentage of the fees that HomeAdvisor “invoice[s]” for leads that originated with the Venture Defendants. Id., ¶ 9. Plaintiffs are six HSPs who assert unjust enrichment claims against the Venture Defendants. Id. at 5, ¶ 11. They are: Airquip, Inc. (“Airquip”); Hans Hass; Charles

2 The parties dispute how detailed the Agreement is; however, both plaintiffs and the Venture Defendants agree that the Venture Defendants are not required to verify the authenticity of service requests or the accuracy of homeowner contact information. See Docket No. 531 at 2, ¶ 5; Docket No. 537 at 1–2, ¶ 5.

3 Plaintiffs purport to dispute this fact, arguing that the Venture Defendants are aware of HomeAdvisor’s business operations because Christopher David of CDVM traveled to HomeAdvisor’s Denver, Colorado office “on more than one occasion . . . to discuss [his] theories about how the HomeAdvisor business operated.” Docket No. 531 at 2, ¶ 6. This dispute is unsupported. The fact that Mr. David may have shared his theories about HomeAdvisor’s business does not mean that the Venture Defendants interacted with HSPs, knew what HomeAdvisor told HSPs, or were involved or responsible for HomeAdvisor’s dealings with HSPs. Plaintiffs also argue that Mr. David was “provided with insight into the representations [HomeAdvisor] made to [HSPs] about [HomeAdvisor’s] leads.” Id. For support, plaintiffs cite three emails, without any context, that appear to concern “credits” and “invoices” to HSPs, see Docket Nos. 531-3 at 2, 531-4 at 3, 531-5, but plaintiffs do not show how these emails contradict the representation that the Venture Defendants had no interaction with HSPs, did not know what HomeAdvisor represented to HSPs, and were not involved in or responsible for HomeAdvisor’s dealings with HSPs. Because plaintiffs’ denial is unsupported, the Court deems this fact as admitted. Costello; Kourtney Ervine; Bruce Filipiak; and Lisa LaPlaca. Id. Plaintiffs’ unjust enrichment claims are based solely on the Venture Defendants’ receipt of these fees from HomeAdvisor under the revenue-sharing Agreement; however, plaintiffs do not allege that the Venture Defendants were not contractually entitled to the payments. Id.

at 4, ¶ 10. Airquip is a heating and cooling contractor that is incorporated and operates exclusively in New York. Id., ¶ 12. Airquip dealt with HomeAdvisor from New York. Id. Airquip purchased ten leads from HomeAdvisor, which originated from the Venture Defendants, for work in New York. Id., ¶ 13.4 Hass owns a roofing business that is incorporated and operates primarily in New York, which is where he dealt with HomeAdvisor; however, he occasionally works in Pennsylvania. Id., ¶ 14. Hass purchased two leads from HomeAdvisor that originated with VentureStreet for work in New York. Id., ¶ 15.5 He purchased no leads that originated with CDVM. Id.

Costello runs a construction business that is incorporated and operated exclusively in New Jersey, which is where he dealt with HomeAdvisor. Id. at 5–6, ¶ 16.

4 Although plaintiffs do not dispute that Airquip operated exclusively in New York and that the leads that Airquip purchased stated that they were for work in New York, they dispute whether the leads that Airquip purchased were all actually for work in New York because the Venture Defendants did not verify the authenticity or accuracy of any lead that they sold to HomeAdvisor. Docket No. 531 at 3, ¶ 13. There is no dispute, however, that the Venture Defendants were not required to verify that information. Id. at 6–7, ¶ C. Thus, the fact that the Venture Defendants did not have to verify any lead does not support plaintiffs’ denial that the leads that Airquip purchased were for work in New York. The Court therefore deems this fact admitted.

5 Plaintiffs purport to dispute whether these leads were for work in New York because the Venture Defendants do not verify leads. Docket No. 531 at 3, ¶ 15. This dispute is unsupported as discussed previously. Costello received one lead from HomeAdvisor, via VentureStreet, for work in New Jersey. Id. at 6, ¶ 17.6 Costello purchased no leads that originated with CDVM. Id. After HomeAdvisor charged Costello’s credit card for the leads that he received, including the one lead that he purchased from VentureStreet, Costello reversed the

credit card charges, and he was credited for the leads that he purchased from HomeAdvisor. Id., ¶ 18.7 Ervine ran a window-cleaning business that was incorporated and operated exclusively in Florida, which is where she dealt with HomeAdvisor. Id., ¶ 19. Ervine purchased one lead from HomeAdvisor, for work in Florida, that originated with CDVM. Id., ¶¶ 19–20. She purchased no leads that originated with VentureStreet. Id., ¶ 20. The lead that Ervine purchased from HomeAdvisor led to two jobs from the same homeowner, for which Ervine earned $520. Id., ¶ 21. Ervine does not claim that the Venture Defendants are retaining any funds at her expense. Id., ¶ 22.8 When asked at

6 As with Airquip and Hass, plaintiffs dispute whether the leads that Costello purchased were all for work in New Jersey because the Venture Defendants do not verify leads, Docket No. 531 at 3, ¶ 17, but plaintiffs do not dispute that Costello’s business operated exclusively in New Jersey and that the state listed in the lead was New Jersey. Id. This fact is deemed admitted.

7 Plaintiffs admit that Costello’s credit card reimbursed him and “reversed all [HomeAdvisor] charges.” Docket No. 531 at 3–4, ¶ 18.

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Airquip, Inc. v. HomeAdvisor, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/airquip-inc-v-homeadvisor-inc-cod-2022.