Airquip, Inc. v. HomeAdvisor, Inc

CourtDistrict Court, D. Colorado
DecidedSeptember 29, 2020
Docket1:16-cv-01849
StatusUnknown

This text of Airquip, Inc. v. HomeAdvisor, Inc (Airquip, Inc. v. HomeAdvisor, Inc) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Airquip, Inc. v. HomeAdvisor, Inc, (D. Colo. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Chief Judge Philip A. Brimmer Civil Case No. 16-cv-01849-PAB-KLM (Consolidated with Civil Action No. 18-cv-01802-PAB-KLM) In re HOMEADVISOR, INC. LITIGATION ORDER

This matter is before the Court on HomeAdvisor, Inc., IAC/InterActiveCorp, and Angi HomeServices, Inc.’s Partial Motion to Dismiss Plaintiffs’ Consolidated Amended Class Action Complaint [Docket No. 284], Defendants C. David Venture Management,

LLC and Venture Street, LLC’s Motion to Dismiss Consolidated Amended Class Action Complaint and Demand for Jury Trial [Docket No. 313], and CraftJack, Inc.’s Motion to Dismiss Plaintiffs’ Consolidated Amended Class Action Complaint [Docket No. 325]. The Court has jurisdiction pursuant to 28 U.S.C. § 1332(d)(2). I. BACKGROUND1 HomeAdvisor, Inc. (“HomeAdvisor”) is an online marketplace that helps connect persons providing home improvement services, i.e., home service professionals (“HSPs”), with homeowners in need of such services. Docket No. 279 at 12-13, ¶ 1.

HomeAdvisor is a subsidiary of defendant IAC, which is a media and internet company that owns over 20 operating businesses comprising over 150 brands and products. Id.

1 These facts are taken from plaintiffs’ Consolidated Amended Class Action Complaint and Demand for Jury Trial [Docket No. 279] (“the complaint”) and are presumed true for purposes of this order. Brown v. Montoya, 662 F.3d 1152, 1162 (10th Cir. 2011). at 25, ¶ 22. IAC acquired HomeAdvisor, which was then-named ServiceMagic, Inc., in 2004. Id. at 12, ¶ 1. IAC has made substantial capital contributions to HomeAdvisor since its acquisition, id. at 154, ¶ 391, and its executives are intimately involved in operating HomeAdvisor’s business. Id. at 156, ¶ 398. HomeAdvisor realized

exponential yearly growth from 2013 to 2017. Id. at 155-56, ¶ 396. In April 2017, defendant ANGI was founded and launched to serve as the holding company for HomeAdvisor and non-party Angie’s List. Id. at 25, ¶ 23. IAC contributed HomeAdvisor to ANGI in September 2017. Id. Plaintiffs are home service professionals who paid for memberships with HomeAdvisor. Id. at 19-24, ¶¶ 9-19. As part of plaintiffs’ membership, HomeAdvisor provided plaintiffs with homeowners’ service requests or “leads.” Id. The HSPs must

pay for each lead, a cost which is not included in their membership fees. Id. at 13, ¶ 2. HomeAdvisor charged HSPs $8 to $140 per lead, depending on the type of home service request and location of the request. Id. at 31, ¶ 54. Plaintiffs allege that HomeAdvisor misrepresents the quality of the leads it sells to HSPs. Id. at 32-34, ¶ 58. Specifically, plaintiffs claim that HomeAdvisor advertises its leads are connected to high quality, project-ready customers. Id. at 32, ¶ 57. However, plaintiffs claim that the leads provided to HSPs are of no value because the leads often directed HSPs to “wrong or disconnected phone numbers,” “wrong contact information,” “persons who

never even heard of HomeAdvisor” or “persons who are not homeowners,” “stale Leads, including for projects that homeowners completed months or years prior to the Lead being sent,” or “contacts for vacant or non-existent residences,” among other 2 things. Id. at 37, ¶ 66. On behalf of nationwide and nine state classes,2 plaintiffs claim that HomeAdvisor’s business practices were fraudulent. Id. at 17-18, ¶ 7. According to plaintiffs, HomeAdvisor contracts with over 100 lead generator companies, including defendants C. David Venture Management (“CDVM”),

VentureStreet, LLC (“VentureStreet”) (collectively, the “Venture defendants”), and defendant CraftJack, Inc. (“CraftJack”) to obtain leads. Id. at 46, ¶ 86. IAC exercised control over the terms of the lead generation agreements that HomeAdvisor entered into with these third-party lead generators. Id., ¶ 87. Plaintiffs allege that some of these third-party lead generators, such as CraftJack, are HomeAdvisor’s direct competitors and, in many instances, sell the same leads provided to HomeAdvisor to their own networks of home service contractors, a fact which HomeAdvisor did not

disclose to plaintiffs. Id., ¶ 88. HomeAdvisor does not exercise any quality control over the leads it purchases from these third party lead generators, for which it pays a “nominal” amount, and plaintiffs claim that HomeAdvisor is aware that a low number of its leads result in actual home service projects for the HSPs. Id. at 48, ¶ 92. From April 2016 until April 2017, HomeAdvisor acquired between 162,000 and 259,000 leads each month from its direct lead generators, which included CraftJack. Id. at 49, ¶ 96. CraftJack has provided HomeAdvisor with leads since April 2011 and supplied HomeAdvisor with over 1.15 million leads from January 1, 2012 until June 20,

2017. Id. at 55, ¶ 112. For fiscal years 2015 and 2016, CraftJack generated 2 Plaintiffs seek to certify the following state classes: a California class, a Colorado class, a Florida class, an Idaho class, an Illinois class, an Indiana class, a New Jersey class, a New York class, and an Ohio class. Docket No. 279 at 169-70. 3 approximately half of its total revenue from selling leads to HomeAdvisor. Id. According to plaintiffs, CraftJack and HomeAdvisor duplicate leads, and the leads that CraftJack generates for HomeAdvisor are poor quality, with low contact and win rates. Id., ¶¶ 113-14. For example, according to plaintiffs, HomeAdvisor’s internal tracking

demonstrates that certain leads generated by CraftJack only have a 24 percent chance of ever making contact with the homeowner. Id., ¶ 114. Plaintiffs allege that, at some point,3 CraftJack became a subsidiary of IAC, at which point IAC and HomeAdvisor operated CraftJack as a department within HomeAdvisor. Id. at 54, ¶ 111. Since June 2012, defendant CDVM has maintained a lead generation agreement with HomeAdvisor. Id. at 55-56, ¶ 115. Under the terms of the agreement, CDVM and VentureStreet4 receive 55 percent of the revenue that HomeAdvisor generates from

CDVM and VentureStreet leads. Id. In 2016 and 2017, CDVM generated 198,883 and 229,036, respectively, for HomeAdvisor. Id. at 57, ¶ 121. For those same two years, VentureStreet generated 152,691 and 201,003 leads for HomeAdvisor. Id. In 2016 and 2017, CDVM earned nearly $8 million in revenue from HomeAdvisor. Id. Plaintiffs allege that the Venture defendants’ leads are exclusively generated through websites owned and operated by both entities. Id. at 55-56, ¶ 115. Plaintiffs claim that the

3 It is unclear from the complaint at which point IAC acquired CraftJack, but it was apparently sometime after 2014. See Docket No. 279 at 54, ¶ 110. 4 CDVM and VentureStreet are owned and operated by the same person. Docket No. 279 at 55, ¶ 115. The complaint alleges that CDVM owns 70 percent of VentureStreet. Id. at 26, ¶ 25. However, the complaint does not clarify whether VentureStreet has a separate lead generation agreement with HomeAdvisor or whether it is covered by CDVM’s agreement with HomeAdvisor. 4 Venture defendants and HomeAdvisor were aware that robots were generating fake leads through the Venture defendants’ website, but that the Venture defendants failed to include a CAPTCHA5 to prevent such abuse. Id. at 56, ¶ 117. Plaintiffs allege that HomeAdvisor fails to sufficiently screen the quality of the

leads it purchases from third-party generators and sells to HSPs. Id. at 74, ¶ 176. According to plaintiffs, from October 1, 2012 until October 1, 2017, HomeAdvisor’s quality filter flagged approximately four to five percent of the leads received, and in most cases, HomeAdvisor ignored the fact that the lead was flagged by the filter. Id., ¶ 176.

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