Aileen Brooks v. It Works Marketing, Inc.

CourtDistrict Court, E.D. California
DecidedJune 9, 2022
Docket1:21-cv-01341
StatusUnknown

This text of Aileen Brooks v. It Works Marketing, Inc. (Aileen Brooks v. It Works Marketing, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Aileen Brooks v. It Works Marketing, Inc., (E.D. Cal. 2022).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 FOR THE EASTERN DISTRICT OF CALIFORNIA 10 11 AILEEN BROOKS, on behalf of herself No. 1:21-cv-01341-DAD-BAK and all others similarly situated, 12 Plaintiff, 13 ORDER DENYING DEFENDANTS’ v. MOTION TO COMPEL ARBITRATION AND 14 MOTION FOR SANCTIONS IT WORKS MARKETING, INC., et al., 15 (Doc. Nos. 14, 20, 32, 34, 35) Defendants. 16

17 18 This matter is before the court on a motion to compel arbitration and a motion for 19 sanctions filed on behalf of defendants It Works Marketing, Inc., It Works! Global, Inc. (together, 20 “It Works!”), Mark Pentecost, and Paul Nassif (collectively, “defendants”) on October 27, 2021 21 and May 19, 2022, respectively. (Doc. Nos. 14, 32, 34.) The court took these motions under 22 submission to be decided on the papers, without holding a hearing. (Doc. Nos. 15, 33.) For the 23 reasons explained below, the court will deny defendants’ pending motion to compel arbitration 24 and motion for sanctions. 25 BACKGROUND 26 Plaintiff Aileen Brooks, a Bakersfield resident, proceeds on her first amended class action 27 complaint (“FAC”) against defendants, asserting violations of several California consumer 28 protection statutes. (Doc. No. 17.) In her FAC, plaintiff alleges that defendants have defrauded 1 | the public by marketing, distributing, and selling a suite of unapproved weight control drugs, 2 | which are allegedly promoted with fraudulent efficacy claims, and that defendants also allegedly 3 | bill unsuspecting consumers through unlawful auto-billing practices. (Ud. at {| 3-4, 19, 24.) 4 | Plaintiff purchased one of the defendants’ products—Thermofight X* (“Thermofight”)}—“from an 5 | independent distributor using the It Works website.” (/d. at J 77.) 6 On October 27, 2021, defendants filed the pending motion to compel arbitration based on 7 | an arbitration provision contained in the It Works! Website Terms of Use (“Terms of Use”) that 8 | plaintiff purportedly agreed to when making her Thermofight purchase. (Doc. Nos. 14; 14-5 at 2, 9 | 6-8.) Defendants maintain that the Terms of Use were posted on the It Works! website and 10 | clearly linked at the bottom of each webpage. (Doc. No. 14 at 7.) Defendants also contend that 11 | when plaintiff purchased Thermofight “she would have been required to click an agreement to be 12 | bound by all terms and conditions of the website.” (Ud. at 5.) Specifically, in making her 13 | purchase of Thermofight, defendants contend that plaintiff signed up to become a “Loyal 14 | Customer,” and before completing any purchase as a “Loyal Customer,” defendants maintain that 15 | plaintiff would have been required to “submit an electronic acknowledgment and agreement to 16 | ‘all terms and conditions’ of the website,” which appears on the website as follows: 17 ig waes@ase 1 1-cv-01541-DAD-BAK Document 14-6 Filed 10/27/21 Page 2 of 2

19 ea Works! Mma # — 2 UNITED STATES ovine □□ dannebbohabenerl □□□□□□□□□□□□□□□□□□□□□□□□ □□ Ghebigtamielsninia 23 □ 24 | AGREE TO ALL TERMS & CONDITIONS 25 26 27 ELECTRONIC SIGNATURE: (TYPE YOUR NAME) 28

1 (Doc. Nos. 14 at 7; 14-6 at 2.) Defendants contend that because plaintiff would “have had to 2 affirmatively agree to ‘all terms and conditions’ governing the It Works website . . . by checking 3 a box” and providing an “electronic acknowledgement,” plaintiff agreed to arbitrate her dispute 4 with defendants. (Doc. No. 14 at 7–8, 11–12) (emphasis added). In other words, defendants 5 argue that by completing the checkout process, plaintiff not only agreed to the It Works! Loyal 6 Customer Agreement Terms & Conditions (“Loyal Customer Agreement”) (pictured above in 7 scroll box), but she also agreed to the Terms of Use (not pictured above) linked at the bottom of 8 each webpage. Although defendants provided a copy of the Terms of Use in support of their 9 pending motion (see Doc. No. 14-5), they did not provide the court with a copy of the Loyal 10 Customer Agreement or a copy of the version of the Loyal Customer Agreement that plaintiff 11 purportedly electronically acknowledged and signed. Instead, defendants only provided an image 12 (shown above) displaying a small portion of the Loyal Customer Agreement. 13 On November 23, 2021, plaintiff filed her opposition to defendants pending motion to 14 compel arbitration. (Doc. No. 18.) In a declaration filed in support of that opposition, plaintiff 15 declared under oath that she never saw the hyperlink to the Terms of Use, or read the Terms of 16 Use, or even used the website when making her initial Thermofight purchase: 17 When purchasing Thermofight, I never viewed the document titled “It Works Website Terms of Use.” 18 When purchasing Thermofight, I never saw the link to Defendants’ 19 “Terms of Use.” 20 In making my initial Thermofight purchase, I did not view Defendants’ website at all. 21 I made my Thermofight purchase through an It Works “independent 22 distributor,” who created my account and enrolled me in automatic billing. 23 24 (Doc. No. 18-1 at ¶¶ 2–5.) Because plaintiff contends her purchase was made through an 25 independent distributor using the website, she argues that she could not have agreed to the Terms 26 of Use, and thus did not agree to arbitrate her dispute. (Doc. No. 18 at 5.) Moreover, plaintiff 27 contends that defendants are misleading the court “by conflating two different documents, a three 28 page ‘Loyal Customer Agreement’ that contains no mention or reference to arbitration, and a 1 hidden website ‘Terms of Use’ document that is seven pages and contains an arbitration clause.” 2 (Id.) As plaintiff argues in her opposition brief, the “Terms & Conditions” that a consumer must 3 affirmatively assent to in order to execute a purchase as a Loyal Customer do not include the 4 “Terms of Use” that defendants have relied on as the basis for their pending motion to compel 5 arbitration. (Id. at 6–7.) Rather, the “Terms & Conditions” refer only to the Loyal Customer 6 Agreement—not to the Terms of Use—and the Loyal Customer Agreement itself does not 7 mention arbitration at all. (Id.) In support of plaintiff’s opposition, her counsel has also filed a 8 declaration with attached exhibits showing screenshots from the It Works! website that document 9 what a website user would see when making a purchase as a Loyal Customer. (See Doc. No. 18- 10 2.) 11 On November 30, 2021, defendants filed their reply in support of their pending motion. 12 (Doc. No. 19.) Therein, defendants argue that because plaintiff checked a box on the image 13 above stating, “I agree to all terms and conditions” and because users “must agree to all terms in 14 order to proceed,” it is “clear and unambiguous” that “all” includes defendants’ Terms of Use in 15 addition to the Loyal Customer Agreement. (Id. at 3–4.) Defendants also contend that plaintiff’s 16 declaration filed in support of her opposition brief is a “sham” that the court should disregard 17 because it contradicts the allegations of her original complaint and the FAC. (Id. at 3–6.) In the 18 alternative to the court concluding that plaintiff’s declaration is a sham, defendants request that 19 the court allow discovery into plaintiff’s visits to and use of the It Works! website before ruling 20 on the pending motion to compel arbitration. (Id. at 9.) 21 Defendants’ allegations regarding the veracity of plaintiff’s declaration have generated a 22 heated dispute between the parties. On December 15, 2021, plaintiff filed an ex parte motion 23 seeking leave to file a sur-reply in opposition to defendants’ pending motion. (Doc. No. 20.) 24 Therein, plaintiff seeks to respond to defendants’ allegation that plaintiff’s declaration contradicts 25 the allegations of the original complaint and the FAC and therefore should be disregarded as a 26 “sham.” (Id.) Defendants’ opposed plaintiff’s ex parte motion seeking to file a sur-reply. (Doc. 27 No.

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