Aguirre v. Amscan Holdings, Inc.

234 Cal. App. 4th 1290, 184 Cal. Rptr. 3d 415, 2015 Cal. App. LEXIS 214
CourtCalifornia Court of Appeal
DecidedFebruary 11, 2015
DocketC073059
StatusUnpublished
Cited by14 cases

This text of 234 Cal. App. 4th 1290 (Aguirre v. Amscan Holdings, Inc.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Aguirre v. Amscan Holdings, Inc., 234 Cal. App. 4th 1290, 184 Cal. Rptr. 3d 415, 2015 Cal. App. LEXIS 214 (Cal. Ct. App. 2015).

Opinion

Opinion

BLEASE, Acting P. J.

Plaintiff Dione Aguirre appeals from an order denying class certification. Plaintiff sued defendants Amscan Holdings, Inc., and PA Acquisition, doing business as Party America (collectively Party America), on behalf of herself and similarly situated individuals, alleging Party America violated Civil Code 1 section 1747.08, part of the Song-Beverly Credit Card Act of 1971 (§ 1747 et seq.) by routinely requesting and recording personal identification information, namely ZIP Codes, from customers using credit cards in its retail stores in California. The trial court found that plaintiff’s proposed class of “[a]ll persons in California from whom Defendant requested and recorded a ZIP code in conjunction with a credit card purchase transaction from June 2, 2007 through October 13, 2010” is not an ascertainable class, and “plaintiff’s inability to clearly identify, locate and notify class members through a reasonable expenditure of time and money [citation] bars her from litigating this case as a class action.” Plaintiff appeals, arguing the trial court “erred in determining the class . . . was not ascertainable based upon the finding that each individual class member was not specifically identifiable from [Party America’s] records, and thus, notice to the class cannot be directly provided to class members.” 2 We shall conclude that the trial court applied an erroneous legal standard in determining the proposed class is not ascertainable and erred in its conclusion. Accordingly, we shall reverse and remand for further proceedings consistent with this opinion.

*1294 FACTUAL AND PROCEDURAL BACKGROUND

A. Plaintiff’s First Amended Complaint

Plaintiff filed her original complaint on June 2, 2008, and the operative first amended complaint on June 9, 2008. The first amended complaint alleges that Party America’s practice of requesting and recording personal identification information, namely ZIP Codes, from its credit card customers at the point of sale violated section 1747.08, which prohibits persons and businesses from requesting or requiring “personal identification information” as a condition to accepting a credit card as payment for goods or services. 3

As to plaintiff, the first amended complaint alleges that within 12 months of bringing this action, plaintiff purchased an item from the Party America store in Placer County using a credit card. During the transaction, the cashier requested plaintiff’s ZIP Code, which plaintiff provided, believing she was required to do so to complete the transaction. The cashier then entered plaintiff’s ZIP Code into an electronic cash register.

As to the class, the first amended complaint alleges that the “lawsuit is brought on behalf of an ascertainable statewide class consisting of all persons in California from whom [Party America] requested and recorded personal identification information in conjunction with a credit card transaction . . . ,” 4 The members of the class are so numerous that joinder of all members is impracticable, and common questions of law and fact predominate, including, “whether each Class member engaged in a credit card transaction with [Party America]”; “whether [Party America] requested the cardholder to provide personal identification information and recorded [such information] . . . during credit card transactions with Class members”; and whether such conduct violates section 1747.08.

B. Party America’s Motion for Judgment on the Pleadings

In May 2010, Party America filed a motion for judgment on the pleadings on the sole ground that a cardholder’s ZIP Code does not constitute “personal identification information” within the meaning of section 1747.08. The trial court granted the motion, plaintiff appealed, and we reversed, citing our Supreme Court’s then recent decision in Pineda v. Williams-Sonoma Stores, *1295 Inc. (2011) 51 Cal.4th 524 [120 Cal.Rptr.3d 531, 246 P.3d 612] (Pineda), which holds that a cardholder’s ZIP Code “constitutes ‘personal identification information’ as that phrase is used in section 1747.08” and that “requesting and recording a cardholder’s ZIP Code, without more, violates the [statute].” (Id. at pp. 527-528; see Aguirre v. Amscan Holdings, Inc. (Nov. 8, 2011, C067105) [nonpub. opn.].)

C. Party America’s Motion for an Order Denying Class Certification

On or about September 25, 2012, Party America moved for an order striking and dismissing the class allegations from plaintiff’s operative complaint (Cal. Rules of Court, rule 3.767(a)(3)) and denying class certification (id., rule 3.764(a)) on the grounds “there is no ascertainable class,” and class certification is not the superior method for adjudication of this matter. Specifically, Party America argued that the class definition was vague and overbroad as to the class period and type of credit card transaction covered making it difficult for persons hearing it to determine who is in the class and who would be bound by any judgment, “there is no means for identifying or locating potential members of the class, or any customers, so as to notify them of this action,” and class treatment is inappropriate because it would expose Party America to damages that far exceed any damage to the class.

In support of its motion, Party America tendered as evidence the parties’ responses to discovery. Such evidence indicated that from approximately November 2005 through October 13, 2010, it was Party America’s practice to ask all of its customers for their ZIP Codes at the point of sale, regardless of the method of payment. A ZIP Code prompt would appear on the register screen, and employees were instructed, pursuant to a written “ZIP Code Survey” policy, to ask the customer for his or her ZIP Code, and to enter it accurately. In the event a customer refused to provide his or her ZIP Code, employees were instructed to enter “99999.” Employees were admonished that “[ejntering in false zip codes or not asking . . . will not be tolerated,” and “[a]nyone that does not enter in the accurate information will be subject to disciplinary action, up to and including termination.” The purpose of Party America’s ZIP Code Survey policy was to determine new store locations and for media placement purposes. Party America recorded the customer’s ZIP Code, along with the corresponding purchase amount.

There were approximately 1 million credit card transactions at Party America’s California retail stores from June 2007 through October 13, 2010. Party America did not monitor the number of unique credit card transactions in its stores; thus, the 1 million figure necessarily includes transactions made by repeat customers.

*1296

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Bluebook (online)
234 Cal. App. 4th 1290, 184 Cal. Rptr. 3d 415, 2015 Cal. App. LEXIS 214, Counsel Stack Legal Research, https://law.counselstack.com/opinion/aguirre-v-amscan-holdings-inc-calctapp-2015.