AdvoCare International, LLC v. Smith

CourtDistrict Court, E.D. Texas
DecidedDecember 13, 2023
Docket4:22-cv-00900
StatusUnknown

This text of AdvoCare International, LLC v. Smith (AdvoCare International, LLC v. Smith) is published on Counsel Stack Legal Research, covering District Court, E.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
AdvoCare International, LLC v. Smith, (E.D. Tex. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS SHERMAN DIVISION

ADVOCARE INTERNATIONAL, LLC, § ET AL. § § v. § CIVIL NO. 4:22-CV-900-SDJ § CRYSTAL LYNN SMITH, A/K/A § CRYSTAL SEIBERT, ET AL. § MEMORANDUM OPINION AND ORDER Before the Court are Plaintiffs’ Motion for Sanctions and to Compel Supplementation of Defendants’ Initial Disclosures and Discovery Responses, (Dkt. #36), and Plaintiffs’ Motion to Continue Deadlines to Add Parties and for Plaintiffs and Defendants to Amend Pleadings, (Dkt. #38). Having considered the motions, the briefing, and the applicable law, the Court concludes that Plaintiffs’ motion to compel and motion to continue deadlines should be GRANTED. Plaintiffs’ motion for sanctions is taken under advisement. I. BACKGROUND A. AdvoCare’s Complaint and Defendants’ Initial Representations Plaintiffs AdvoCare International, LLC and CERPUR Pioneer, LLC (collectively, “AdvoCare” or “Plaintiffs”) brought this suit against Defendants Crystal Lynn Smith, Deborah Ayers, (collectively, “Defendants”) and John Does 1–10 for trademark infringement, unfair competition, and tortious interference with contracts. These claims stem from Defendants’ alleged sale of infringing products bearing AdvoCare’s trademarks. According to AdvoCare, Defendants sold these products on Amazon Storefronts (“Storefronts”), Amazon.com platforms where businesses can advertise and sell products over the internet. AdvoCare manufactures and sells weight management, energy and fitness,

and personal care products. In addition to selling its products on its own website, AdvoCare also authorizes independent contractors, known as “Independent Distributors,” to sell its products. An individual interested in becoming an Independent Distributor must apply to AdvoCare. Independent Distributors are contractually authorized to sell AdvoCare products through certain channels. Storefronts are not authorized channels. AdvoCare alleges that Smith and Ayers—who are former Independent

Distributors—have sold large quantities of AdvoCare products through three different Storefronts. According to AdvoCare, Smith operates and sells these allegedly infringing products through the “Vermillion Supplements” and “Renewed Foci” Storefronts, and Ayers operates and sells allegedly infringing products through the “Greens N’ Finer Things” Storefront. AdvoCare terminated its Independent Distributor contracts with Ayers and Smith in October of 2018 after they continued

to sell allegedly infringing goods on the Storefronts despite receiving cease-and-desist letters from Advocare. According to AdvoCare, Smith and Ayers have sold and continue to sell “an extremely high volume of products bearing the Advocare Trademarks through their Amazon Storefronts.” (Dkt. #1 ¶ 76). AdvoCare asks the Court to enjoin Defendants from, inter alia, selling allegedly infringing products and to award AdvoCare damages for the harm caused by the sale of the products. Although Smith and Ayers have denied any wrongdoing, they admitted to many of AdvoCare’s allegations in their Amended Answer, initial disclosures, and the parties’ Joint Report. The following admissions are of particular importance here:

• Smith admitted to operating the Storefronts at issue, (Dkt. #19 ¶ 3); • Both defendants admitted that their information was available on the Storefronts “as required of all Amazon storefront operators,” (Dkt. #19 ¶ 61);

• Defendants did not deny that they continued to sell AdvoCare products on the Storefronts even after receiving AdvoCare’s cease-and-desist letters; they further stated that they were “authorized distributors of Plaintiffs’ products, and as such were trained, informed and experienced in the sale, distribution and use [of] Plaintiffs’ products, to include distinguishing ‘materially different’ products,” (Dkt. #19 ¶ 63);

• Defendants did not deny that they periodically sell AdvoCare products on the Storefronts at issue in this case; they further stated that “Plaintiff has correctly asserted that . . . Defendants have sold AdvoCare products,” (Dkt. #19 ¶ 65);

• Defendants admitted to changing the names of “their storefronts for purposes of marketability,” (Dkt. #19 ¶ 71);

• Defendants stated that they “only sell AdvoCare products that comport with the training and information provided to them by Plaintiffs,” (Dkt. # 19 ¶¶ 67, 79, 81, 82);

• In their initial disclosures, Defendants stated that they “have already, and only, admitted to the ownership of the Amazon Storefronts at issues [sic] in this case,” (Dkt. #36-2 at 3);

• In their Joint Report, Defendants indicated that they have AdvoCare products in their possession, (Dkt. #25 at 4); and

• Defendants stated that they “do not assert that either Defendant was wrongfully named or not responsible for the sales of products alleged in Plaintiffs’ complaint,” (Dkt. #25 at 8). B. Defendants’ Discovery Disclosures and Depositions Early on in this case, the parties brought discovery disputes to the Court’s attention. During the Court’s Rule 16 Conference with the parties, AdvoCare informed the Court that Defendants’ initial disclosures were deficient. Specifically,

AdvoCare asserted that Defendants failed to produce records and other relevant items that they had in their possession, in violation of Rule 26(a)(1) and the Court’s Order Governing Proceedings. For their part, Smith and Ayers stipulated to being deposed by AdvoCare regarding AdvoCare’s challenges to the adequacy of Defendants’ disclosures. Defendants also responded to AdvoCare’s interrogatories and requests for admission.

In their discovery disclosures and depositions, Defendants made the following representations, each of which, on its face, directly contradicts Defendants’ admissions in their Amended Answer and their statements in their initial disclosures and the Joint Report: • Defendants “do not, and have not ever, had access to the Amazon Storefronts at issue in this case in any way. Defendants are ‘operators’ of two Amazon Storefronts in name only,” (Dkt. #36-8 at 7);

• “Defendants’ do not and have not ever owned or ‘operated’” a Storefront, and “[a]s such, Defendants are unaware of any name changes to these Amazon Storefronts,” (Dkt. #36-8 at 6);

• “Defendants have never sold AdvoCare products, solicited the sale of AdvoCare products, or solicited AdvoCare distributors to provide them any AdvoCare products,” (Dkt. #36-7 at 6);

• Defendants are not in possession of any AdvoCare products; (Dkt. #36-9 at 71; #36-10 at 90);

• Ayers testified that she has never given her name or address to Amazon to be listed on a Storefront, (Dkt. #36-9 at 28); • Ayers testified that, to her knowledge, no one has ever provided her name to Amazon, and that her name only appeared on the Storefronts at issue because of a “scam or something,” (Dkt. #36-9 at 28–29);

• Ayers testified that she “didn’t know what an Amazon storefront was,” (Dkt. #36-9 at 37);

• Ayers testified that she did not change the name of any Storefront because she “was never involved in the storefront,” (Dkt. #36-9 at 60);

• Ayers testified that she “never sold any AdvoCare [product],” “never used them,” and “never sold them out of a storefront,” (Dkt. #36-9 at 76);

• Ayers testified that she has never “sold an AdvoCare product anywhere or to anyone” “at any point in time,” (Dkt. #36-9 at 20, 22);

• Ayers testified that she was not aware that her name was listed on a Storefront until approximately April of 2023, (Dkt. #36-9 at 40);

• Smith testified that she first learned that a Storefront was listing her information approximately one week before her July 14, 2023, deposition, (Dkt. #36-10 at 29–30)—even though her Amended Answer was filed April 6, 2023;

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AdvoCare International, LLC v. Smith, Counsel Stack Legal Research, https://law.counselstack.com/opinion/advocare-international-llc-v-smith-txed-2023.