Adolph Coors Company, Cross-Appellant v. A & S Wholesalers, Inc., Cross-Appellee

561 F.2d 807, 1977 U.S. App. LEXIS 12233
CourtCourt of Appeals for the Tenth Circuit
DecidedJuly 29, 1977
Docket76-1227, 76-1228
StatusPublished
Cited by30 cases

This text of 561 F.2d 807 (Adolph Coors Company, Cross-Appellant v. A & S Wholesalers, Inc., Cross-Appellee) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Adolph Coors Company, Cross-Appellant v. A & S Wholesalers, Inc., Cross-Appellee, 561 F.2d 807, 1977 U.S. App. LEXIS 12233 (10th Cir. 1977).

Opinion

BARRETT, Circuit Judge.

This suit was initiated by Adolph Coors Company (Coors), a Colorado corporation, on January 19, 1973, to enjoin A & S Wholesalers, Inc. (A & S), a North Carolina corporation, from purchasing Coors beer in *809 Colorado from Colorado retailers and transporting it to North Carolina for resale to retail outlets.

Following a February 16, 1973, hearing, a Preliminary Injunction was entered enjoining A & S from obtaining Coors beer from Colorado retail outlets and transporting it to North Carolina for resale to wholesalers or retailers there. On June 5, 1973, A & S filed an Amended Answer and Counterclaim alleging that Coors, Coors Distributing Company and other persons unknown had combined and conspired to impose customer and territorial restrictions upon independent distributors, wholesalers and retailers in the sale of Coors beer. A & S prayed for damages and injunctive relief, alleging that Coors had violated §§ 1 and 2 of the Sherman Act, 15 U.S.C.A. §§ 1 and 2. The case was tried to the court following extensive and voluminous discovery consisting of depositions, affidavits and various and sundry documents. The evidence was essentially uncontroverted. On February 28, 1975, the court entered its Amended Memorandum Opinion and Order which (a) dismissed the Coors complaint and dissolved the preliminary injunction, (b) dismissed the A & S counterclaim insofar as it sought damages based on Coors’ prosecution of the instant lawsuit, and (c) decreed that the A & S counterclaim based on Coors’ alleged territorial and customer restrictions states a claim upon which relief may be granted. The aforesaid counterclaim was thereafter tried to a jury of six which found in favor of Coors on January 16, 1976. Judgment was subsequently entered on the verdict dismissing the A & S counterclaim. Both parties appeal.

We withheld and/or postponed any decision in this appeal until the United States Supreme Court had rendered a decision in the case of Continental T.V., Inc., v. GTE Sylvania, Incorporated, No. 76-15, on Writ of Certiorari to the United States Court of Appeals for the Ninth Circuit, 537 F.2d 980. That decision was handed down on June 23, 1977, reported in--U.S. -, 97 S.Ct. 2549, 53 L.Ed.2d 568. The Supreme Court there expressly overruled the so-called Schwinn per se rule announced in United States v. Arnold, Schwinn & Co., 388 U.S. 365, 87 S.Ct. 1856, 18 L.Ed.2d 1249 (1967), which this court applied in Adolph Coors Co. v. F.T.C., 497 F.2d 1178 (10th Cir. 1974), cert. denied, 419 U.S. 1105, 95 S.Ct. 775, 42 L.Ed.2d 801 (1975). In a footnote, the Supreme Court observed that in our 1974 decision we had urged the Supreme Court “. . .to consider the need in this area for greater flexibility.” -U.S.--, 97 S.Ct. 2557. In that respect we said: “Although we are compelled to follow the Schwinn per se rule rendering Coors’ territorial restrictions on resale illegal per se, we believe that the per se rule should yield to situations where a unique product requires territorial restrictions to remain in business . Perhaps the Supreme Court may see the wisdom of grafting an exception to the per se rule when a product is unique and the manufacturer can justify its territorial restraints under the rule of reason. White Motors Co. v. United States, 372 U.S. 253, 83 S.Ct. 696, 9 L.Ed.2d 738 .. . ” 497 F.2d at 1187. We hasten to observe that we did not there hold that the Coors territorial restraints were in fact justified under the rule of reason. That issue was not before us. In any event, denial of certiorari by the United States Supreme Court imports no expression of opinion on the merits. Sunal v. Large, 332 U.S. 174, 67 S.Ct. 1588, 91 L.Ed. 1982 (1947).

We are required to test the contentions on appeal — to the extent directly applicable — measured by the law “. . .in effect at the time it [the appellate court] renders its decision, unless doing so would result in manifest injustice or there is statutory direction or legislative history to the contrary.” Bradley v. Richmond School Board, 416 U.S. 696, 711, 94 S.Ct. 2006, 2016, 40 L.Ed.2d 476 (1974); United States v. Alabama, 362 U.S. 602, 80 S.Ct. 924, 4 L.Ed.2d 982 (1960); Mustang Fuel Corp. v. Youngstown Sheet & Tube Company, 516 F.2d 33 (10th Cir. 1975); Chicago, Rock Island & Pacific Railroad Company v. Hugh Breeding, Inc., 247 F.2d 217 (10th Cir. 1957), dismissed, 355 U.S. 880, 78 S.Ct. 138, 2 L.Ed.2d 107 (1957); Lytle v. Commissioners *810 of Election of Union County, 541 F.2d 421 (4th Cir. 1976), U. S. appeal pendg.; Parrish v. Board of Commissioners of Alabama State Bar, 524 F.2d 98 (5th Cir. 1975), cert. denied, 425 U.S. 944, 96 S.Ct. 1685, 48 L.Ed.2d 188; Ybarra v. City of San Jose, 503 F.2d 1041 (9th Cir. 1974); 21 C.J.S. Courts § 194. Applying this rule, we are guided on appeal by the law announced in Continental T.V., Inc., supra.

The Supreme Court in Continental T.V., Inc., v. GTE Sylvania, Incorporated, supra, held in pertinent part:

We conclude that the distinction drawn in Schwinn between sale and nonsale transactions is not sufficient to justify the application of a per se rule in one situation and a rule of reason in the other. The question remains whether the per se rule stated in Schwinn should be expanded to include nonsale transactions or abandoned in favor of a return to the rule of reason. We have found no persuasive support for expanding the rule.
We revert to the standard articulated in Northern Pac. R. Co. [Northern Pac. R. Co. v. United States, 356 U.S. 1, [78 S.Ct. 514, 2 L.Ed.2d 545] (1958)] and reiterated in White Motor [White Motor Co. v. United States, 372 U.S. 253 [, 83 S.Ct.

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561 F.2d 807, 1977 U.S. App. LEXIS 12233, Counsel Stack Legal Research, https://law.counselstack.com/opinion/adolph-coors-company-cross-appellant-v-a-s-wholesalers-inc-ca10-1977.