ADMI INC., et al. v. JOSEPH R. CELLURA, EMELIA BAER CELLURA, MALIBU 55 INC., and DOES 1–3

CourtDistrict Court, S.D. New York
DecidedSeptember 24, 2025
Docket7:24-cv-00859
StatusUnknown

This text of ADMI INC., et al. v. JOSEPH R. CELLURA, EMELIA BAER CELLURA, MALIBU 55 INC., and DOES 1–3 (ADMI INC., et al. v. JOSEPH R. CELLURA, EMELIA BAER CELLURA, MALIBU 55 INC., and DOES 1–3) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ADMI INC., et al. v. JOSEPH R. CELLURA, EMELIA BAER CELLURA, MALIBU 55 INC., and DOES 1–3, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

ADMI INC., et al.,

Plaintiffs,

v. No. 24-CV-859 (KMK)

JOSEPH R. CELLURA, EMELIA BAER ORDER & OPINION CELLURA, MALIBU 55 INC., and DOES 1–3,

Defendants.

Appearances:

Lawrence Richard Lonergan, Esq. Annie Erin Causey, Esq. James Francis Woods, Esq. Woods Lonergan PLLC New York, NY Counsel for Plaintiffs ADMI Inc., SIR Inc., Baynon International Corporation, and Michael F. Ghiselli

Barak Lurie, Esq. Lurie & Kramer Los Angeles, CA Counsel for Plaintiffs Michael F. Ghiselli and Bruce Houle

Richard M. Scherer, Jr., Esq. Tessa Rae Scott, Esq. Lippes Mathias LLP Buffalo, NY Counsel for Defendants

KENNETH M. KARAS, United States District Judge: ADMI Inc. (“ADMI”), SIR, Inc. (“SIR”), Michael Ghiselli (“Ghiselli”), Bruce Houle (“Houle”), and Baynon International Corporation a/k/a Global Brands Capital Corporation (“GBCC”) (collectively, “Plaintiffs”) bring this Action against Joseph Cellura (“Cellura”), Emilia Baer Cellura (“Baer”), Malibu 55 Inc. (“Malibu”), and three John Does (collectively, “Defendants”) asserting various claims arising out of Defendants’ allegedly fraudulent conduct. (See generally Am. Compl. (Dkt. No. 17).) These claims include securities fraud, breach of contract, and fraudulent misrepresentation and inducement against Cellura; conspiracy to commit embezzlement and conversion against Cellura and Baer; and “prima facie tort,” “equitable relief

constructive trust,” a demand for an accounting, and declaratory and injunctive relief against all Defendants. (See id. ¶¶ 116–80.) Before the Court is Defendants’ Motion to Dismiss (the “Motion”) pursuant to Federal Rules of Civil Procedure 12(b)(2) and 12(b)(3).1 (See Not. of Mot. (Dkt. No. 62).) For the reasons discussed below, the Motion is granted. I. Background A. Factual Background The following facts are drawn from the Amended Complaint and are assumed true for the purposes of resolving the instant Motion. See Roe v. St. John’s Univ., 91 F.4th 643, 651 (2d Cir. 2024).

Malibu is a Nevada corporation with its principal place of business in Reno, Nevada. (Am. Compl. ¶ 29.) Cellura, who died on June 22, 2025, (see Dkt. No. 93), was a resident of Nevada and president of Malibu, (Am. Compl. ¶¶ 27, 29). Baer, Cellura’s wife, is a resident of Nevada and the secretary and treasurer of Malibu. (Id. ¶ 28, 69.) Ghiselli is a resident of California. (Id. ¶ 24.) Houle is a resident of Florida. (Id. ¶ 23.) GBCC is a Nevada LLC and ADMI and SIR are Nevada corporations, all with their principal place of business at 570 County Route 49, Middletown, New York. (Id. ¶¶ 21, 25, 26.) The Court notes that the GBCC, ADMI,

1 Defendants also move, as an alternative to dismissal, for transfer of venue pursuant to 28 U.S.C. § 1404. and SIR’s principal place of business address is the same as that of attorney Douglas Dollinger, who the Court disqualified from representing Empire Trust, LLC, (“Empire Trust”) and Houle in October 2024. (See Dkt. No. 77.) Beginning in January 2020, Cellura and Ghiselli conducted preliminary negotiations with Authentic Brands Group (“ABG”), a brand management company headquartered in New York

City, “to develop a license agreement in the hospitality industry” using the Sports Illustrated brand (the “SI License”). (Id. ¶ 38.) In March 2020, Cellura and Ghiselli “agreed to share the ideas and any license they could negotiate with ABG” and that Cellura would develop a property in Hawaii, while Ghiselli would do the same in Alabama. (Id. ¶¶ 40–41.) That month, Ghiselli entered into a stock purchase agreement with the majority of GBCC shareholders “to use the company for development of [the] projects.” (Id. ¶ 39.) GBCC’s board of directors created a new class of stock, “Super Majority Nondilutive Preferred Series A Share[s]” (“A-Shares”), 49.8% of which is held by Empire Trust, Houle, and Ghiselli, and 34.3% of which is held by Cellura. (Id. ¶¶ 42–43.) On April 29, 2020, holders of A-Shares entered into a Voting Trust

Agreement (“VTA”) that granted their voting rights to Cellura as Trustee for one year. (Id. ¶¶ 44–45.) The VTA “was entered into for the purpose of allowing [Cellura] to create sub- companies under [GBCC]” without prior approval from the GBCC board of directors or A- Shares majority shareholders. (Id. ¶ 46.) ADMI and SIR are two of these sub-companies. (Id. ¶ 47.) The VTA contains a Nevada choice-of-law clause. (See VTA (Dkt. No. 17-3) § 12.) Initial negotiations for the SI License were between ABG and GBCC, but upon ADMI’s creation, Cellura began using ADMI “as the trust-to-trust vehicle for the purchase of the [Sports Illustrated license].” (Am. Compl. ¶ 52.) Cellura directed Houle to explain to ABG Executive Vice President of Business Development Richie Goldberg that “ADMI would be substituted for GBCC” and hold the SI License. (Id. ¶ 53.) On April 26, 2021, “[Cellura] and GBCC’s New York agent for the purchase of the [SI License], Max Schapiro[,] substituted ADMI for GBCC.” (Id. ¶ 55.) On June 1, 2021, ADMI entered into a royalty licensing agreement with ABG for the Sports Illustrated brand (the “SI License Agreement”). (Id. ¶ 56.) The agreement provided that ownership of the SI License would be split between ADMI at 80% and another company,

Experiential Ventures Hospitality (“EVH”), at 20%. (Id.) In May 2022, ownership of the license changed to 50% each between ADMI and EVH “upon a staggered payment.” (Id. ¶ 57.) In January 2023, with the consent of the parties to the VTA, Cellura sold 50% of ADMI’s interest in the SI License to Kituwah LLC for 10 million dollars (the “Kituwah Agreement”), seven million dollars of which was paid at the time of the sale and intended for payment to the parties to the VTA and to service ADMI debts and invoices. (Id. ¶¶ 62, 65.) The Kituwah Agreement also placed the SI License in a holding company, Sports Hospitality Ventures (“SHV”), with ownership in SHV split between Kituwah, EVH, ADMI, and ABG. (Id. ¶ 64.) On January 30, 2023, pursuant to the Kituwah Agreement, SHV paid ADMI $516,000 in fees.

(Id. ¶ 66.) On January 31, 2023, Cellura withdrew from an ADMI bank account the seven million dollars from Kituwah and the $516,000 from SHV and deposited the funds into a Malibu bank account. (Id. ¶¶ 65, 66.) On February 9, 2023, “due demand for an accounting and return of these payments was made of both [Cellura] and [Baer],” but “[e]ach has refused to return or account for the funds.” (Id. ¶ 67.) On April 12, 2023, Cellura used $2,490,000 from Malibu’s bank account to buy a home in the name of Malibu and which he occupied with Baer. (Id. ¶¶ 67–68.) Cellura was hospitalized from at least early March 2023 through the end of May 2023, during which his condition was “life and death.” (Id. ¶ 69.) On May 11, 2023, Cellura resigned from all positions in ADMI and SIR, appointed Ghiselli CEO of ADMI and chairman of ADMI and SIR, and “agreed to account and turnover the ADMI funds.” (Id. ¶¶ 76–77.) On May 16, 2023, Cellura appointed Tim Wilbanks CEO of SIR. (Id. ¶¶ 78–79.) In June 2023, Cellura and his agent, Max Schapiro, negotiated a loan of six million dollars from Travel and Leisure Co. (“T&L”) to ADMI in connection with Alabama land under

SIR’s control. (Id. ¶¶ 80–81.) SIR quitclaimed the property to ADMI “believing the transfer was part of the proposed partnership deal with T&L.” (Id. ¶ 82.) The loan was deposited directly into Mailbu’s account. (Id. ¶ 83.) Plaintiffs allege that Cellura also received a $4,551,00 royalty advance from T&L to Malibu’s bank account. (Id.¶ 90.) Since August 2023, Plaintiffs have made multiple attempts to recover funds allegedly diverted by Cellura.

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ADMI INC., et al. v. JOSEPH R. CELLURA, EMELIA BAER CELLURA, MALIBU 55 INC., and DOES 1–3, Counsel Stack Legal Research, https://law.counselstack.com/opinion/admi-inc-et-al-v-joseph-r-cellura-emelia-baer-cellura-malibu-55-nysd-2025.