OPINION AND ORDER
SHIRA A. SCHEINDLIN, District Judge.
I. INTRODUCTION
Three institutional investors, King County, Washington (“King County”), SEI Investments Company (“SEI”), and Abu Dhabi Commercial Bank (“ADCB”) (collectively, “plaintiffs”), bring this putative class action to recover losses stemming from the liquidation of notes issued by a structured investment vehicle (“SIV”). Only plaintiffs’ claim of common law fraud survived dismissal.1 Plaintiffs now move to certify that claim as a class action brought on behalf of:
all persons or entities who acquired Commercial Paper [(“CP”)], Medium Term Notes [(“MTN”)] (together, “Senior Notes”) or Mezzanine Capital Notes [(“MCN”)] (“Capital Notes”) (collectively, the “Rated Notes”) issued by Cheyne Fi[254]*254nance PLC and its wholly owned subsidiaries Cheyne Finance LLC and Cheyne Capital Notes LLC (collectively, the “Cheyne SIV”) during the period of October 2004 to October 2007 (the “Class Period”) and who were damaged thereby.2
Defendants3 argue, with considerable force, against certifying the proposed class. As defendants point out, this action is a collection of a relatively small number of sophisticated, institutional investors that acquired one of three different categories of Rated Notes, at different times, pursuant to different internal requirements, and after conducting different due diligence inquiries. Plaintiffs have not demonstrated that joinder is impracticable or that common questions of fact or law predominate. For theses reasons, as described in more detail below, this action is inappropriate for class treatment and plaintiffs’ motion is denied.
II. BACKGROUND4
Plaintiffs allege that during the proposed Class Period, defendants designed, structured, and marketed three categories of Cheyne SIV Notes, each with different ratings.5 During the Class Period, King County acquired CP, money market funds managed by a wholly-owned SEI subsidiary acquired MTNs, and ADCB acquired MCNs.6 The CP was rated A-l +/P-1, the MTNs were rated AAA/Aaa, and the MCNs were rated A/A3.7 These “top” and “investment grade” ratings indicated to investors that the Rated Notes were safe, secure investments.8 Defendants then sold the Rated Notes to investors— generating millions of dollars in fees-all the while knowing or recklessly disregarding that the credit ratings assigned to the Rated Notes were false and misleading.9
The Cheyne SIV subsequently collapsed amid the credit crisis in late 2007.10 Because of the low quality of its assets, the Cheyne SIV was unable to repay its senior debt as it came due.11 The Cheyne SIV was then restructured, and an auction process was instituted.12 As a result of the liquidation of the Rated Notes at severe discounts, holders of the Senior Notes have recovered only a “fraction of their investment,” and the Capital Notes “are now worthless.”13 Plaintiffs filed this action soon thereafter.
III. APPLICABLE LAW
A. Class Certification
1. Requirements Under Rule 23
Rule 23 of the Federal Rules of Civil Procedure governs class certification. “ ‘Rule 23 is given liberal rather than restrictive construction, and courts are to adopt a standard of flexibility.’ ”14 To be certified, a putative class must first meet all four prereq[255]*255uisites set forth in Rule 23(a), commonly referred to as numerosity, commonality, typicality, and adequacy.15 In addition to showing that the proposed class satisfies the four prerequisites of Rule 23(a), plaintiffs must show that the class is “maintainable” under Rule 23(b). A class satisfies this requirement if it fits into one of the three alternative categories delineated by Rule 23(b), subdivisions (1), (2), and (3). In the case at bar, plaintiffs move for class certification pursuant to subdivision (b)(3).
Plaintiffs bear the burden of demonstrating—by a preponderance of the evidence— that the proposed class meets the requirements for class certification.16 The Court must “ ‘assess all of the relevant evidence admitted at the class certification stage’ when determining whether to grant a Rule 23 motion.”17 “[T]he obligation to make such determinations is not lessened by overlap between a Rule 23 requirement and a merits issue, even a merits issue that is identical with a Rule 23 requirement.”18 “[I]n making such determinations, a district judge should not assess any aspect of the merits unrelated to a Rule 23 requirement.” 19
2. Numerosity
The numerosity requirement mandates that the class be “so numerous that joinder of all members is impracticable.”20 “Generally, courts will find that the numerosity requirement has been satisfied when the class comprises 40 or more members and will find that it has not been satisfied when the class comprises 21 or fewer.”21 “[T]he presumption that a class of 40 or more is sufficiently numerous does not provide ‘rigid parameters,’ and ‘the ultimate issue is whether the class is too large to make joinder practicable.’ ”22 In deciding whether joinder is practicable, courts apply the factors set out by the Second Circuit in Robidoux v. Celani. Those factors are:
[(1)] judicial economy arising from the avoidance of a multiplicity of actions, [(2)] geographic dispersion of class members, [(3)] financial resources of class members, [(4)] the ability of claimants to institute individual suits, and [(5)] requests for prospective injunctive relief which would involve future class members.23
3. Predominance
Under Rule 23(b)(3), certification is appropriate where “questions of law or fact common to class members predominate over any questions affecting only individual members ____” Generally, the “ ‘predominance inquiry tests whether proposed classes are sufficiently cohesive to warrant adjudication by representation.’ ”24 The Second Circuit has observed that this subdivision
encompasses those cases in which a class action would achieve economies of time, effort, and expense, and promote uniformity of decision as to persons similarly situated, without sacrificing procedural fair[256]*256ness or bringing about other undesirable results.25
4. Rule 23(c)(4)
Rule 23(c)(4) provides that “an action maybe brought or maintained as a class action with respect to particular issues.” For particular issues to be certified pursuant to Rule 23(c)(4), the requirements of Rule 23(a) and (b) must be satisfied only with respect to those issues.26 “Regardless of whether [an action] as a whole satisfies Rule 23(b)(3)’s predominance requirement,” courts may employ Rule 23(c)(4) to certify a class on a particular issue.27 The Second Circuit advises that “[district courts should ‘take full advantage of th[is] provision’ to certify separate issues ‘in order to reduce the range of disputed issues in complex litigation’ and achieve judicial efficiencies.”28 Nevertheless, issue certification is not appropriate where certifying an issue “would not materially advance the litigation because it would not dispose of larger issues....”29
B. Common Law Fraud
1. Standard
“Under New York law, to state a claim for fraud a plaintiff must demonstrate: (1) a misrepresentation or omission of material fact; (2) which the defendant knew to be false; (3) which the defendant made with the intention of inducing reliance; (4) upon which the plaintiff reasonably relied; and (5) which caused injury to the plaintiff.”30 “[T]o recover for a defendant’s fraudulent conduct, even if that fraud is the result of a common course of conduct, each plaintiff must prove that he or she personally received a material misrepresentation, and that his or her reliance on this misrepresentation was the proximate cause of his or her loss.”31
2. Demonstrating Reliance on a Class-Wide Basis: Fraud-Created-the-Market Presumption
The fraud-created-the-market presumption of reliance was established by the Fifth Circuit in Shores v. Sklar.32 Under this doctrine, which has been adopted in similar form by the Tenth and Eleventh Circuits, investors are entitled to a presumption of reliance where they are able to show that defendants brought securities onto the market that would not otherwise have been marketed and sold, but for defendants’ deceptive conduct.33 By comparison, the fraud-ore-the-market doctrine posits that if plaintiffs can demonstrate that the market for a security is efficient—that is, the price at which the security trades in that market embodies all publicly available information concerning the issuer and its business prospects—then reliance on the alleged misleading statement or omission can be presumed for every investor who purchased or sold shares in the market during the relevant period.34
[257]*2573. Demonstrating Reliance on a Class-Wide Basis: Common, Class-Wide Evidence
“Because proof often varies among individuals concerning what representations were received, and the degree to which individual persons relied on the representations, fraud cases often are unsuitable for class treatment.” 35 As recognized by the Rule 23 Advisory Committee Notes:
It is only where ... predominance exists that economies can be achieved by means of the class-action device. In this view, a fraud perpetrated on numerous persons by the use of similar misrepresentations may be an appealing situation for a class action, and it may remain so despite the need, if liability is found, for separate determination of the damages suffered by individuals within the class. On the other hand, although having some common core, a fraud case may be unsuited for treatment as a class action if there was material variation in the representations made or in the kinds or degrees of reliance by the persons to whom they were addressed,36
While the Second Circuit has expressly declined to adopt a blanket rule that a class cannot be certified when individual reliance is an issue, class certification under those circumstances is the exception, rather than the rule.37
IV. DISCUSSION
A. Numerosity
Plaintiffs and defendants dispute whether the Class should be certified as one or divided into three subclasses. On the one hand, plaintiffs contend that this Court should certify a single class consisting of all investors, regardless of whether they invested in CP, MTNs, or MCNs because plaintiffs allege that defendants engaged in a single course of wrongful conduct with regard to each category of Rated Note.38 Such a class would number more than one hundred.39
Defendants, on the other hand, argue that at least three separate classes are appropriate given the substantial difference in ratings, risk, and return on each Rated Note.40 The different ratings reflected the different risks presented by the Rated Notes—namely that the MCNs were subordinate to the Senior Notes and, thereby, more likely to suffer a loss or default.41 [258]*258These varied ratings also resulted from the different methodologies used in arriving at a rating.42 In addition to receiving its own rating based on individual risk, each category of Rated Note was sold pursuant to different information memoranda43 and marketing materials44 that were revised at various points in time.45 Investors then purchased their Rated Notes on different dates between 2005 and 2007 in individually negotiated and priced transactions.46 If the purported class is divided into three classes divided by category of Rated Note, the approximate numbers of each class drops to numbers that may be below forty or are, at best, right on the cusp.47 Although defendants have, by far, the more persuasive position, it is irrelevant which parties’ proposed class definition-and, thus, proposed class size-is ultimately accepted. An analysis of the Robidoux factors demonstrates that plaintiffs cannot meet the numerosity requirement under either calculation.
First, plaintiffs fail to show why class certification as opposed to joinder would better serve the interests of judicial economy in avoiding a multiplicity of actions. Plaintiffs have failed to establish that a consolidated action “would be somehow less efficient than class certification in resolving this dispute.”48 Indeed, this Court efficiently and effectively managed consolidated actions of ninety-six institutional investors with many more claims than the single common law fraud claim at issue here.49 Plaintiffs also provide no evidence that joinder of the proposed class members would be difficult to accomplish. Plaintiffs already have at their finger tips information sufficient to identify a large majority of potential class members.50 That [259]*259plaintiffs have the ability to contact more than three quarters of the prospective class members eases the burden placed on them to join other investors to this action.51 Consequently, plaintiffs cannot satisfy the judicial economy factor.52
As for the second Robidoux factor, the proposed class members appear to be geographically dispersed. For example, ADCB is headquartered in Abu Dhabi, United Arab Emirates, King County is organized under the laws of the State of Washington, and SEI is headquartered in Oaks, Pennsylvania.53 “[Ajlthough this dispersion weighs in favor of finding that joinder is impracticable, dispersion is not dispositive.”54
Plaintiffs also fail to demonstrate that the proposed class members lack the financial resources to join plaintiffs’ lawsuit or that they are otherwise incapable of bringing individual lawsuits in satisfaction of the third and fourth Robidoux factors. No potential class member is “incarcerated, unsophisticated, or elderly.”55 Rather, each is a sophisticated, institutional investor whose alleged losses range in the multiple millions of dollars.56 Where, as here, the size of the proposed class members’ respective claims is significant and individual plaintiffs are capable of paying for and litigating their own action, joinder is practicable.57
Finally, there is no concern that there are “persons who may be injured in the future and who are, therefore, impossible to identify in the present.”58 Here, the proposed class consists of a “finite number of people all of whom are identifiable and all of whom have been injured, if at all, in the past.”59 There is no risk that the existence of future class members makes joinder impracticable.
Therefore, although plaintiffs are geographically dispersed, the remaining four Robidoux factors weigh heavily in favor of concluding that joinder is not impracticable in this case.60 Plaintiffs have failed to meet the numerosity requirement of Rule 23(a)(1).
[260]*260C. Predominance
In addition to failing to meet the numerosity requirement, plaintiffs cannot establish that common questions of law or fact predominate over individualized issues of reliance, loss causation, or damages.
1. Reliance: Fraud-Created-the-Market
To demonstrate that common questions of reliance predominate, plaintiffs first invoke the fraud-created-the-market doctrine.61 Plaintiffs argue that the Rated Notes would have never issued—much less been purchased by investors-if not for defendants allegedly fraudulent scheme.62 Plaintiffs contend that the price or yield of the Rated Notes was tied directly to its rating. Had the rating been lower, “‘the Cheyne SIV would have been uneconomic and unmarketable to investors.’”63 On this basis, plaintiffs urge this Court to conclude that they are entitled to the fraud-created-the-market theory.64
Conveniently omitted from their opening brief, and left notably unaddressed on Reply, is the fraud-created-the-market doctrine’s inapplicability to this case. The fraud-created-the-market presumption has never been adopted by any court in this Circuit65 and has been rejected by the Sixth and Seventh Circuits.66 Those courts that have criticized the fraud-created-the-market doctrine have done so because, unlike cases where the fraud-on-the-market theory of reliance is applied, cases involving newly issued securities lack an efficient market. The price of the newly issued security depends on a pricing scheme controlled by the underwriter, placement agent, or issuer instead of reflecting a consensus about the security’s value based on publicly available information. Without an efficient market, it is not a fair presumption that an investor in a newly issued security necessarily relied on certain information when making that investment decision.67 Consistent with such a conclusion, the Second Circuit has refused to permit the fraudora-the market theory for newly issued securities,68 rendering it even less likely that the Second Circuit would adopt the fraud-created-the-market theory.
Even if the Second Circuit were to adopt the fraud-created-the-market theory, it would not apply in this case because the fraud-created-the-market doctrine appears to be applicable only in the context of federal securities fraud actions. Every case cited by plaintiffs in support of applying the fraud-created-the-market theory involves a federal securities fraud claim.69 This Court is un[261]*261aware of any case applying the doctrine in the context of a common law fraud claim.70 Because the Second Circuit has not applied the fraud-on-the-market presumption to common law fraud claims,71 there is no reason to conclude that it would uphold applying the related fraud-ereated-the-market presumption to such claims.
2. Reliance: Common Evidence Applicable Class-Wide
In the absence of a presumption of reliance, plaintiffs must demonstrate that they can present evidence that the credit ratings were a ‘“substantial factor’” in each investor’s decision to purchase the Rated Notes.72 Such evidence must be common to the entire class in order to find that common questions of reliance predominate. Yet, the record evidence reveals material differences among investors with regard to their decision making processes, investment guidelines, due diligence inquiries, and communications with those involved in selling the Rated Notes. These dissimilarities require an assessment of reliance on an investor-by-investors basis.73
As plaintiffs admit, investors in the Cheyne SIV made investment decisions for different reasons and “every manager has a different process, so ... there is nothing terribly standard.”74 Even Charles C. Cox-former Commissioner of the United States Securities and Exchange Commission (“SEC”) and plaintiffs’ expert—who asserts that investors must have relied on the credit ratings—75 recognizes this fact:
Q. Do institutional investors ... consider the risks that could lead to default other than by reference to the ratings? A. Some may, some may not. Q. It depends on the investor? A. Probably.76
Although some investors’ investment guidelines required that they only invest in financial instruments with top ratings, others investors’ investment guidelines, such as those of ADCB, permitted them to invest in lower rated or unrated products.77 In fact, some investors, including ADCB, invested in Cheyne SIV before the ratings were issued in August 2005, rendering it unlikely that any rating played a substantial role in those investors’ decisions to invest in the Rated [262]*262Notes.78 Plaintiffs attempt to refute this evidence by citing a statement by Olivia Birchall, ADCB’s 30(b)(6) witness, that ADCB “[w]ould ... not have invested in [notes] had they not been rated.”79 But this statement indicates only that ADCB required that the Notes have some rating—not that they have the high ratings that were in fact assigned. According to Birchall, “ ‘[h]ad Cheyne been rated a lower rating, it may ... ’ underlined ‘... have been recommended but would depend on lots of other factors guided by the investment policy.’ ”80
Plaintiffs also cherry-pick one sentence from the testimony of Rany Moubarak—a Morgan Stanley analyst who worked on the Cheyne SIV during the Class Period—that “all investors” requested information on the ratings before investing.81 When read in context, however, Moubarak’s testimony lends further support to the conclusion that individual investor guidelines played a substantial role in whether and to what extent investors relied on credit ratings:
All investors you talked to [asked for ratings], so both the capital note investors and the senior note investors asked for ratings. But then again, it depends on the guidelines, on the investment guidelines of every single investor[ ]. Some of them ask for ratings. Some of them don’t care about ratings. So its really, like, various investors asking [for] various rating requirements.82
In addition, although some investors may have relied substantially or exclusively on the ratings they received, others may have placed comparatively more weight on their own independent credit assessments. For example, SEI employed an unaffiliated sub-manager—Columbia Management Advisors, LLC (“CMA”)—to assist in making its investment decisions. On behalf of SEI, CMA conducted a detailed pre-investment analysis of Cheyne SIV including using its own “proprietary risk model” and “[i]ndependent research team, not tied to statistical rating organizations,” and noting that its “[c]redit analysts generate independent ratings, going beyond rating-agency recommendations.”83 CMA concluded that the Rated Notes “present[ed] minimal credit risk” even after the Notes had been downgraded by the Rating Agencies and again after Cheyne defaulted.84
Calyon, another investor in the Rated Notes, submitted a due diligence questionnaire with more than one hundred questions on a wide variety of topics as “a first step of its due diligence,” but did not ask any questions about ratings.85 Yet another investor, Mizuho, developed its own credit model and indicated that it could not invest without sufficient information to run its model.86
[263]*263Similarly, while some investors conducted detailed, painstaking due diligence inquiries into the Cheyne SIV prior to investing, others conducted no due diligence at all. For those that conducted some due diligence, they asked different questions regarding different issues.87 Some, but not all, investors asked about the ratings and the methodology employed by the rating agencies.88 By comparison, King County may not have known that Cheyne was an SIV,89 did not conduct an in-depth analysis of the underlying assets,90 did not inquire as to the methodology by which the Rated Notes were rated,91 may not have read any Rating Agency report or similar material prior to investing,92 and was unable to say how long it spent analyzing the Rated Notes before making its investment.93
In the same vein, investors varied in the communications they had with those selling the Rated Notes and the information they received prior to purchasing. As already described, different information memoranda and marketing materials were circulated for each Rated Notes and these materials were modified over time-including after some investors had already made their purchases. Moreover, Morgan Stanley and/or Cheyne Capital Management Limited prepared no less than fifty-six individualized memoranda to potential Cheyne SIV investors answering questions and due diligence inquiries by these investors.94 Still other investors may have had no contact with Morgan Stanley or Cheyne Capital Management Limited at all. For example, neither SEI nor King County can identify any communications they had with Morgan Stanley or the Rating Agencies prior to investing and neither purchased their Rated Notes from Morgan Stanley.95 This evidence shows that the question of reliance requires hearing from each investor as to what it did, what it relied on when deciding to invest in the Cheyne SIV, and whether it relied substantially on the credit ratings, minimally on the ratings, or did not rely on them at all. It is precisely this “personal idiosyncratic choice,” that necessitates individualized proof of reliance.96
[264]*264To be clear, plaintiffs have offered evidence that some number of investors likely placed great weight on the ratings.97 Plaintiffs have provided a series of statements that support the common sense conclusion that investors typically rely on ratings in making investment decisions. For instance, plaintiffs cite a January 2003 SEC report stating that “ ‘[e]redit ratings can play a significant role in the investment decisions of investors, and the value investors place on such ratings is evident from, among other things, the impact ratings have on an issuer’s ability to access capital’ ”98 Plaintiffs likewise claim that “[t]he credit ratings assigned to the Cheyne SIV were especially important here because investors had access to very little other information ....”99
Plaintiffs also offer Cox’s declaration, in which he opines that “[i]n making their decisions to invest in the Cheyne SIV, investors relied on the Rating Agencies’ ratings which reflected the output of the Cheyne SIV Model.” 100 However, Cox’s opinion is not based on evidence from this record. Rather, it is supported by his knowledge and understanding of investment vehicles generally and statements by government organizations and non-governmental organizations about the importance of rating agencies.101 On April 14, 2009, Moody’s Chief Executive Officer and President, Raymond W. McDaniel, expressed a view similar to that of plaintiffs and Cox in a prepared statement before the SEC, in which he stated that:
unlike in the corporate market, where investors and other market participants can reasonably develop their own informed opinions based on publicly available information, in the structured finance market, there is insufficient public information to do so.... In the absence of sufficient data, investors are unable to conduct their own analysis and develop their own independent views about potential or existing investments.102
In arguing that these generalized statements should be enough to find class-wide reliance, plaintiffs cite those few cases in which courts have found that where defendants made materially uniform misrepresentations, plaintiffs’ reliance on these misrepresentations can be established class-wide through common evidence.103 However, these cases are inapposite because each involves a type of uniformity of misrepresenta[265]*265tion and reliance that simply does not exist in this case.104 While the evidence presented by plaintiffs here is convincing on the question of whether investors generally rely on credit ratings, it does nothing to refute the fact that in this case some sophisticated investors chose not to rely—or relied only minimally—on the credit ratings prior to investing in the Rated Notes.
Perhaps recognizing this weakness in then-position on Reply, plaintiffs conflate the evidence used to support the fraud-created-the-market theory with common, circumstantial evidence of reliance by arguing that without defendants’ fraudulent conduct, the Rated Notes could not have issued.105 Plaintiffs’ main contention is to reaffirm their fraud-created-the-market argument that the Rated Notes’ price or yield was tied directly to its rating, indicating that any investor that purchased a Rated Note “necessarily” relied on the allegedly false and misleading credit ratings.106 Not only is plaintiffs’ theory of “necessary” reliance no more than a reformulation of presuming reliance under the rejected fraud-created-the-market doctrine, the evidence just described directly contradicts plaintiffs’ theory that investors in the Rated Notes substantially relied on the ratings in every instance.
This Court does not doubt the accuracy of the sentiment that investors generally rely on credit ratings. Indeed, this Court has previously recognized the importance of credit ratings to the public at large.107 However, for purposes of class certification this Court must determine as a procedural matter whether these specific investors relied on these specific ratings when purchasing these specific Rated Notes. The substantial differences outlined above make such a determination on a class-wide basis impossible. As a result, I conclude that plaintiffs’ theory of common, circumstantial, evidence of class-wide reliance fails. That is not to say that each investor does not have a legitimate claim on the merits. Rather, each investor must bring its claim individually-—or, preferably, join this action—to recover its losses.
3. Loss Causation and Damages
In the alternative, plaintiffs contend that even if reliance requires an individualized inquiry, common issues such as falsity, scienter, loss causation, and damages predominate.108 I disagree. Because individuals may have relied on defendants’ misrepresentations to varying degrees in deciding to invest in a Cheyne SIV, loss causation cannot be resolved by way of generalized proof.109 [266]*266Similarly, plaintiffs have not articulated any common method by which damages could be assessed on a class-wide basis
This Court recognizes that at least one issue may be common among all plaintiffs— i.e., whether the ratings assigned to the CP, MTN, and MCN, respectively, were false or misleading.110 But given the individual issues necessarily involved in determining liability and damages, common issues do not predominate over individual issues that must be litigated to resolve plaintiffs’ claims.111 As a result, this action is unsuitable for class treatment.112
C. Rule 23(c)(4)
Plaintiffs requested on Reply that in the event the class could not be certified as a whole, this Court certify the class under Rule 23(c)(4) “for all the other issues common to the class.”113 As already described above, plaintiffs cannot satisfy the numerosity requirement. This impediment to their motion to certify the class as a whole makes issue certification inappropriate for similar reasons. In addition, because of the significant, individualized issues of reliance, causation, and damages in this case, issue certification would not meaningfully reduce the range of issues in dispute or promote judicial economy.114 As a result, plaintiffs’ request for issue certification is denied.
Y. CONCLUSION
The majority, if not all, of the common issues in this action can be resolved efficiently and effectively by joinder. Given plaintiffs’ inability to meet the numerosity requirement and the overwhelming predominance of individualized inquiries in this case, class certification is not warranted. Accordingly, plaintiffs’ motion for class certification is denied.
The Clerk of the Court is directed to close this motion (Docket No. 87).
SO ORDERED.