360 Exterior Solutions, LLC v. 360 Building Solutions, LLC

CourtDistrict Court, M.D. Florida
DecidedJanuary 25, 2022
Docket8:20-cv-01582
StatusUnknown

This text of 360 Exterior Solutions, LLC v. 360 Building Solutions, LLC (360 Exterior Solutions, LLC v. 360 Building Solutions, LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
360 Exterior Solutions, LLC v. 360 Building Solutions, LLC, (M.D. Fla. 2022).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

360 EXTERIOR SOLUTIONS, LLC,

Plaintiff,

v. Case No: 8:20-cv-1582-CEH-JSS

360 BUILDING SOLUTIONS, LLC,

Defendant. ___________________________________/ ORDER This matter comes before the Court upon Plaintiff's Motion for Entry of Default Judgment [Doc. 17]. There, Plaintiff 360 Exterior Solutions, LLC, seeks an order granting default judgment against Defendant 360 Building Solutions, LLC. Id. The Court, having considered the motion and being fully advised in the premises, will deny Plaintiff's Motion for Entry of Default Judgment. I. BACKGROUND Facts Plaintiff, 360 Exterior Solutions, is a North Carolina limited liability company that offers installation and maintenance of building exteriors and many materials used therein. [Doc. 1 ¶¶ 2, 7]. It offers its construction services for projects located inside and outside of the state of North Carolina and has completed hundreds of construction projects throughout fourteen states since operations began in 2014. Id. ¶¶ 7, 8. Plaintiff has used the words 360 EXTERIOR SOLUTIONS as the company’s only brand and as a trademark in connection with its construction services since at least May 19, 2014. Id. ¶ 10. It has used its current logo as a design trademark in connection with its construction services since at least December 9, 2016. Id. ¶ 11.

In fact, Plaintiff has federal registrations in connection with the mark. It owns a federal standard-character word trademark for 360 EXTERIOR SOLUTIONS, Registration No. 5,593,796 with a priority date of November 28, 2017 (the “Registered Word Mark”), for use in connection with “Installation of insulating materials; Installation of building insulation; Installation of rainscreen systems; Installing

siding.” Id. ¶ 12.1 It also owns a federal design trademark, Registration No. 5,594,198 with a priority date of January 19, 2018 (the “Registered Design Mark”) for use in connection with the same services as the word mark. Id. ¶ 13. The design mark consists of two green crescents to the left of a stylized number "360" in red, with stylized words

"EXTERIOR" and "SOLUTIONS" in red stacked below and has been assigned the Design Search Code 26.17.09 for “Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved.” Id. ¶ 14. Plaintiff has marketed and used both the Registered Word Mark and the Registered Design Mark in connection with its construction services throughout

several states, including in Florida, and has previously invested and is currently investing significant time, effort, and money in advertising, marketing, and promoting

1 The Court notes that the Complaint purports to attach several exhibits including a copy of the Certificate of Registration for this mark. However, none of the exhibits are attached to the Complaint. the word mark and design mark and the services provided in connection with both marks. Id. ¶¶ 15, 16, 17. Plaintiff has earned significant sales revenue as a result of its investments into its branding with both marks and as a result of the inherent

distinctiveness of both marks, and by virtue of the long and continuous use and extensive promotion of those marks. The consuming public and those in the construction services trade associate and identify the pair of marks with Plaintiff or with a single source. Id. ¶¶ 18, 19. Because of this association in the construction services trade, Plaintiff derives substantial goodwill and value from its trademarks. Id.

¶ 20. Defendant 360 Building Solutions is a Florida limited liability company that offers general contractor services. Id. ¶¶ 21, 23. It has only operated in Florida for just over two years and has not gained a reputation with consumers that its construction

services are long-lasting. Id. ¶¶ 21, 24. Defendant does not own any federal trademark registrations or pending federal trademark applications for the designs used in connection with its services (the “Infringing Design Mark”). Id. ¶ 25. Defendant’s Infringing Design Mark includes four green crescents positioned to the left of “360” and “BUILDING SOLUTIONS.” It engages in internet advertising for general

contracting services and specialization in, among other things, commercial/residential enclosures on at least the following website addresses: “http://360buildingsolutions.us/”, “http://360buildingsolutions.com/”, and https://www.facebook.com/360buildingcfl/. Id. ¶ 28. The Infringing Design Mark also appears on Defendant’s truck and other promotional materials. Id. ¶ 29. On August 15, 2019, Plaintiff sent a cease-and-desist letter to Defendant, via Certified Mail with the United States Postal Service, alerting Defendant that it was infringing on Plaintiff’s Registered Word Mark. Id. ¶ 31. USPS tracking indicates that

Defendant received the letter on August 20, 2019. Id. ¶ 32. Defendant responded that it was not willing to change its name when used in relation to its construction services. Id. ¶ 37. On August 28, 2019, Defendant filed for a federal trademark registration for the words 360 BUILDING SOLUTIONS in connection with “general building

contractor services.” Id. ¶ 33. The federal trademark application included a declaration that “[t]o the best of the signatory’s knowledge and belief, no other persons . . . have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of other such persons, to cause confusion or mistake, or to deceive.” Id. ¶ 34. It was

signed by Defendant or its counsel on or before August 28, 2019. Id. ¶ 35. It also applied for a Florida state trademark registration for 360 BUILDING SOLUTIONS— on September 6, 2019. Id. ¶ 38. Again, Defendant or its counsel signed the Florida state trademark application, which included a declaration “that to the best of the applicant’s knowledge no other person except a related company has the right to use

the applied-for mark in Florida either in the identical form thereof or in such near resemblance as to be likely, when applied to the goods or services of such other person to cause confusion, to cause mistake or to deceive.” Id. ¶¶ 39, 40. The federal application was refused registration on the Principal Register by the USPTO Trademark Examiner who reviewed the Infringing Word Mark, because (1) it created a likelihood of confusion with both Plaintiff’s Registered Word Mark and with Plaintiff’s Registered Design Mark, and (2) Defendant did not disclaim the descriptive components of the mark, “BUILDING” and “SOLUTIONS.” Id. ¶ 36.

Procedural Development Plaintiff filed this action against Defendant on July 10,2020. [Doc. 1]. The complaint asserts the following claims: federal trademark infringement on Plaintiff’s word trademark and its design trademark in violation of Section 32 of the Lanham Act, 15 U.S.C. § 1114 (Counts I and II), false designation of origin on its word mark

and design mark (Counts III and IV), unfair competition due to trade name infringement on its word mark and design mark (Counts V and VI), and fraudulent trademark registration (Count VII). Id. The summons was issued on July 14, 2020. [Doc. 5]. On October 9, 2020, Plaintiff filed an affidavit of service which states: 2. A copy of the Summons, Civil Cover Sheet, and Complaint was sent addressed to Jad Tremel, Registered Agent, 360 Building Solutions, LLC, 3530 Hamilton Rd, Lakeland, FL 33811. A copy of the Summons, Civil Cover Sheet, and Complaint was sent addressed to Jad Tremel, Authorized Member, 360 Building Solutions, LLC, 3530 Hamilton Rd, Lakeland, FL 33811.

3.

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Bluebook (online)
360 Exterior Solutions, LLC v. 360 Building Solutions, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/360-exterior-solutions-llc-v-360-building-solutions-llc-flmd-2022.