§ 17-24-101 — Business entity name; limited rights

(a) The authorization granted under this title by the
secretary of state to file articles of incorporation, a
certificate of limited partnership, articles of organization,
articles of formation, a certificate of trust or other similar
document authorizing the transaction of business in this state
under a corporate, limited partnership, limited liability
company, statutory trust, statutory foundation or other business
entity name or to reserve a name does not:
(i) Abrogate or limit the law governing unfair
competition or unfair trade practices;
(ii) Derogate from the common law the principles of
equity or the statutes of this state or of the United States
with respect to the right to acquire and protect names and
trademarks; or
(iii) Create an exclusive right in geographic or
generic terms contained within a name.