This text of Wisconsin § 452.1355 (Transactions involving residential property.) is published on Counsel Stack Legal Research, covering Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.
452.1355
452.1355(1) (1) A listing firm representing an owner in a transaction involving the owner’s residential property containing one to 4 dwelling units shall, except as provided in sub.
(4), do all of the following:
452.1355(1)(a) (a) Share information on the property with any licensees representing prospective buyers or tenants.
452.1355(1)(b) (b) Respond to inquiries from any licensees representing prospective buyers or tenants.
452.1355(1)(c) (c) Make the property available for showing to prospective buyers or tenants.
452.1355(1)(d) (d) Within one business day from the start date of any agency agreement authorizing the listing firm to sell or lease the owner’s property, advertise or market the owner’s property for sale or lease on one or more Internet platforms or websites access
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452.1355
452.1355(1) (1) A listing firm representing an owner in a transaction involving the owner’s residential property containing one to 4 dwelling units shall, except as provided in sub. (4) , do all of the following:
452.1355(1)(a) (a) Share information on the property with any licensees representing prospective buyers or tenants.
452.1355(1)(b) (b) Respond to inquiries from any licensees representing prospective buyers or tenants.
452.1355(1)(c) (c) Make the property available for showing to prospective buyers or tenants.
452.1355(1)(d) (d) Within one business day from the start date of any agency agreement authorizing the listing firm to sell or lease the owner’s property, advertise or market the owner’s property for sale or lease on one or more Internet platforms or websites accessible to the general public and any real estate licensees representing prospective buyers or tenants, unless the owner completes and signs a disclosure and opt-out form prescribed by the department that includes all of the following:
452.1355(1)(d)1. 1. The owner’s written request that the listing firm withhold the owner’s property from public marketing or advertising identified by the owner, along with a statement of the reason for the request.
452.1355(1)(d)2. 2. The owner’s written acknowledgment, initialed by the owner, that all of the following apply:
452.1355(2) (2) A licensee who, in good faith, acts to fulfill the duties under sub. (1) may not be held civilly liable for any disclosure or representation made in fulfilling those duties, unless the licensee knowingly makes a false, deceptive, or misleading representation.
452.1355(3) (3) The owner of a residential property containing one to 4 dwelling units may authorize the use of electronic signatures for all documents related to any agency agreement or any disclosure for which a signature is required.
452.1355(4) (4) The owner of a residential property containing one to 4 dwelling units may identify by name any licensee, prospective buyer, or prospective tenant that the owner does not wish to work with or allow to view the property, provided that such restrictions comply with all applicable state and federal laws.
452.1355(5) (5) The board shall develop and make publicly available a consumer brochure that includes all of the following:
452.1355(5)(a) (a) An explanation of the benefits of publicly marketing property to increase exposure and attract interest from prospective buyers or tenants.
452.1355(5)(b) (b) Information on the potential impacts of limiting the marketing of a property.
452.1355(5)(c) (c) An explanation of the purpose and implications of signing the disclosure and opt-out form under sub. (1) (d) .
452.1355(5)(d) (d) Guidance on how marketing restrictions may affect exposure, competition, and final sale price.
452.1355(5)(e) (e) Sample questions for consumers to ask listing firms regarding their marketing strategies.
[Note: Effective date note NOTE: This section is created eff. 1-1-27 by 2025 Wis. Act 69 .]