§ 63N-7-301 — Tourism Marketing Performance Account.

(1) There is created within the General Fund a restricted account known as the Tourism Marketing Performance Account.
(2) The account shall be administered by the tourism office for the purposes listed in Subsections (6) and (7).
(3) (3)(a) The account shall earn interest.
(3)(b) All interest earned on account money shall be deposited into the account.
(4) The account shall be funded by appropriations made to the account by the Legislature in accordance with this section.
(5) The managing director shall use account money appropriated to the tourism office to pay for the statewide advertising, marketing, and branding campaign for promotion of the state as conducted by the tourism office.
(6) (6)(a) For each fiscal year, the tourism office shall annually allocate 10% of the account money appropriated to the tourism office to a sports organization for advertising, marketing, branding, and promoting Utah in attracting sporting events into the state.
(6)(b) The sports organization shall:
(6)(b)(i) provide an annual written report to the tourism office that gives an accounting of the use of funds the sports organization receives under this Subsection (6); and
(6)(b)(ii) promote the state and encourage economic growth in the state.
(7) (7)(a) For each fiscal year, the tourism office shall allocate 20% of the funds appropriated to the Tourism Marketing and Performance Account to the cooperative program described in this Subsection (7).
(7)(b) Money allocated to the cooperative program may be awarded to cities, counties, nonprofit destination marketing organizations, and similar public entities for the purpose of supplementing money committed by these entities for advertising and promoting sites and events in the state.
(7)(c) The tourism office shall establish:
(7)(c)(i) an application and approval process for an entity to receive a cooperative program award, including an application deadline;
(7)(c)(ii) the criteria for awarding a cooperative program award, which shall emphasize attracting out-of-state visitors, and may include attracting in-state visitors, to sites and events in the state; and
(7)(c)(iii) eligibility, advertising, timing, and reporting requirements of an entity that receives a cooperative program award.
(7)(d) Money allocated to the cooperative program that is not used in each fiscal year shall be returned to the Tourism Marketing Performance Account.

Legislative History

Amended by Chapter 459, 2023 General Session