§ 13-78-104 — Penalties and enforcement -- Powers -- Legal counsel -- Fees.

(1) The attorney general, upon request, shall give legal advice to, and act as counsel for, the division in the exercise of the division's responsibilities under this chapter.
(2) (2)(a) In addition to the division's enforcement powers under Chapter 2, Division of Consumer Protection:
(2)(a)(i) the division director may impose an administrative fine of up to $2,500 for each violation of this chapter; and
(2)(a)(ii) the division may bring an action in court to enforce a provision of this chapter.
(2)(b) In a court action by the division to enforce a provision of this chapter, the court may:
(2)(b)(i) declare that an act or practice violates a provision of this chapter;
(2)(b)(ii) issue an injunction for a violation of this chapter;
(2)(b)(iii) order disgorgement of any money received in violation of this chapter;
(2)(b)(iv) order payment of disgorged money to an injured purchaser or consumer;
(2)(b)(v) impose a fine of up to $2,500 for each violation of this chapter; or
(2)(b)(vi) award any other relief that the court deems reasonable and necessary.
(3) If a court grants judgment or injunctive relief to the division, the court shall award the division:
(3)(a) reasonable attorney fees;
(3)(b) court costs; and
(3)(c) investigative fees.
(4) (4)(a) A person that violates an administrative or court order issued for a violation of this chapter is subject to a civil penalty of no more than $5,000 for each violation.
(4)(b) The court may impose a civil penalty authorized under this section in any civil action brought by the attorney general on behalf of the division.
(5) The division shall deposit money received for the payment of a fine or civil penalty imposed under this section into the Consumer Protection Education and Training Fund created in Section 13-2-8.

Legislative History

Enacted by Chapter 237, 2025 General Session