Utah Statutes
§ 13-72a-202 — Restrictions on advertising.
Utah·Title 13 Commerce and Trade·Ch. 13-72a Artificial Intelligence Applications Relating to Mental Health·Part 13-72a-2 Protections for Users of Mental Health Chatbots
(1)A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:
(1)(a) clearly and conspicuously identifies the advertisement as an advertisement; and
(1)(b) clearly and conspicuously discloses to the Utah user any:
(1)(b)(i) sponsorship;
(1)(b)(ii) business affiliation; or
(1)(b)(iii) agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.
(2)A supplier of a mental health chatbot may not use a Utah user's input to:
(2)(a) determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
(2)(b) determ
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Legislative History
Enacted by Chapter 269, 2025 General Session
Nearby Sections
15
§ 13-1-15
Exemptions from licensure.§ 13-1-18
License by endorsement.§ 13-1-2
Creation and functions of department -- Divisions created -- Fees -- Commerce Service Account.§ 13-1-3
Executive director.§ 13-1-4
Centralization of duties.§ 13-1-6
Rules and regulations.§ 13-1-7
Budgets.§ 13-1-8
Annual report.§ 13-1-8.5
Procedures -- Adjudicative proceedings.§ 13-10-1
Title of chapter.§ 13-10-2
Purpose of chapter.