Utah § 13-72a-202 Restrictions on advertising.

Utah Statutes

§ 13-72a-202 — Restrictions on advertising.

Utah § 13-72a-202

Title 13Commerce and Trade

Ch. 13-72aArtificial Intelligence Applications Relating to Mental Health

Part 13-72a-2Protections for Users of Mental Health Chatbots

This text of Utah § 13-72a-202 (Restrictions on advertising.) is published on Counsel Stack Legal Research, covering Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Utah Code Ann. § 13-72a-202 (2026).

Text

(1)A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:

(1)(a) clearly and conspicuously identifies the advertisement as an advertisement; and

(1)(b) clearly and conspicuously discloses to the Utah user any:

(1)(b)(i) sponsorship;

(1)(b)(ii) business affiliation; or

(1)(b)(iii) agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.

(2)A supplier of a mental health chatbot may not use a Utah user's input to:

(2)(a) determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;

(2)(b) determ

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(1) A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:
(1)(a) clearly and conspicuously identifies the advertisement as an advertisement; and
(1)(b) clearly and conspicuously discloses to the Utah user any:
(1)(b)(i) sponsorship;
(1)(b)(ii) business affiliation; or
(1)(b)(iii) agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.
(2) A supplier of a mental health chatbot may not use a Utah user's input to:
(2)(a) determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
(2)(b) determine a product, service, or category of product or service, to advertise to the Utah user; or
(2)(c) customize how an advertisement is presented to the Utah user.
(3) This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.