South Dakota Statutes

§ 58-17E-38 — Advertisements to be truthful and not misleading.

South Dakota·Title 58 INSURANCE·Ch. 58-17E DISCOUNT MEDICAL PLANS
Any advertisement of a discount medical plan organization shall be truthful and not misleading in fact or in implication. An advertisement is misleading if it has a capacity or tendency to mislead or deceive based on the overall impression that the advertisement is reasonably expected to create within the segment of the public to which it is directed.

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South Dakota § 58-17E-38 (Advertisements to be truthful and not misleading.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Legislative History

SL 2006, ch 257, § 38.

Nearby Sections

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