Ohio § 4301.245 Use of social media for advertising

Ohio Statutes

§ 4301.245 — Use of social media for advertising

Ohio § 4301.245

Title 43Liquor

Ch. 4301Liquor Control Law

This text of Ohio § 4301.245 (Use of social media for advertising) is published on Counsel Stack Legal Research, covering Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Ohio Rev. Code Ann. § 4301.245 (2026).

Text

(A)As used in this section:

(1)"Broker" and "solicitor" have the same meanings as in rules adopted by the superintendent of liquor control under section4303.25of the Revised Code.

(2)"On-premises brand promotion" means a promotion of a brand of beer or intoxicating liquor by a distributor, manufacturer, trade marketing professional, solicitor, or broker of that brand at a retail permit premises.

(3)"Product location communication" means a listing or program that allows an individual to determine the availability of a specific brand of beer or intoxicating liquor at retail permit holders or agency stores in a certain geographic area.

(4)"Social media" means a service, platform, or web site where users communicate with one another free of charge and share media such as pictures, vid

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(A) As used in this section:

(1) "Broker" and "solicitor" have the same meanings as in rules adopted by the superintendent of liquor control under section4303.25of the Revised Code.

(2) "On-premises brand promotion" means a promotion of a brand of beer or intoxicating liquor by a distributor, manufacturer, trade marketing professional, solicitor, or broker of that brand at a retail permit premises.

(3) "Product location communication" means a listing or program that allows an individual to determine the availability of a specific brand of beer or intoxicating liquor at retail permit holders or agency stores in a certain geographic area.

(4) "Social media" means a service, platform, or web site where users communicate with one another free of charge and share media such as pictures, videos, music, and blogs. "Social media" includes the web site of a distributor, manufacturer, trade marketing professional, solicitor, or broker.

(5) "Trade marketing professional" has the same meaning as in section4301.171of the Revised Code.

(B) Notwithstanding section4301.24of the Revised Code and except as provided in division (C) of this section, a distributor, manufacturer, trade marketing professional, solicitor, or broker may use free services provided by social media to advertise any of the following:

(1) An on-premises brand promotion;

(2) Beer, wine, or spirituous liquor tasting samples sold in accordance with this chapter or Chapter 4303. of the Revised Code;

(3) A product location communication.

(C) No distributor, manufacturer, trade marketing professional, solicitor, or broker shall use free services provided by social media to advertise to persons under twenty-one years of age.

Last updated March 23, 2022 at 9:41 AM