New Mexico Statutes
§ 57-15-4 — Civil penalty
Any person, firm, corporation or association or agent or employee thereof who engages in any of the acts or practices made unlawful by this act [57-15-1 to 57-15-5, 57-15-9, 57-15-10 NMSA 1978] shall be liable to a civil penalty of not more than five hundred dollars ($500) for each violation, which shall inure to this state and may be recovered in a civil action brought by the attorney general or, with his consent, the district attorney of the district where the act is committed. In any such action it shall be a complete defense that the advertisement is subject to and complies with the rules and regulations of, and the statutes administered by the federal trade commission.
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Legislative History
1953 Comp., § 49-12-4, enacted by Laws 1965, ch. 79, § 4.
Nearby Sections
15
§ 57-1-1.1
Short title§ 57-1-1.2
Definition§ 57-1-10
District attorneys; enforcement§ 57-1-12
Limitations of actions§ 57-1-14
Remedies cumulative§ 57-1-15
Construction§ 57-1-16
[Lawful activities.]§ 57-1-17
Limitation on recovery of damages§ 57-1-19
[Violation of act; penalty.]§ 57-1-2
Monopolies