New Mexico Statutes
§ 57-15-2 — False advertising defined
New Mexico § 57-15-2
This text of New Mexico § 57-15-2 (False advertising defined) is published on Counsel Stack Legal Research, covering New Mexico primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.
Bluebook
N.M. Stat. Ann. § 57-15-2 (2026).
Text
The term false advertising means advertising, including labeling, which is misleading in any material respect; and in determining whether any advertising is misleading, there shall be taken into account (among other things) not only representations made by statement, word, design, device, sound or any combination thereof, but also the extent to which the advertising fails to reveal facts material in the light of such representations with respect to the commodity to which the advertising relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual.
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Legislative History
1953 Comp., § 49-12-2, enacted by Laws 1965, ch. 79, § 2; 1967, ch. 270, § 1.
Nearby Sections
15
§ 57-1-1.1
Short title§ 57-1-1.2
Definition§ 57-1-10
District attorneys; enforcement§ 57-1-12
Limitations of actions§ 57-1-14
Remedies cumulative§ 57-1-15
Construction§ 57-1-16
[Lawful activities.]§ 57-1-17
Limitation on recovery of damages§ 57-1-19
[Violation of act; penalty.]§ 57-1-2
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Bluebook (online)
New Mexico § 57-15-2, Counsel Stack Legal Research, https://law.counselstack.com/statute/nm/57/57-15-2.