North Dakota § 54-34.4-02 Duties of director

North Dakota Statutes

§ 54-34.4-02 — Duties of director

North Dakota § 54-34.4-02

Title 54State Government

Ch. 54-34.4Division of Tourism

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Bluebook

N.D. Cent. Code § 54-34.4-02 (2026).

Text

The director of the department of commerce division of tourism, within the limits of legislative appropriations, shall:

1.Implement the state's tourism policy;

2.Prepare and update annually a tourism marketing plan for the promotion and expansion of tourism in the state which identifies the state's tourism resources, estimates the impact of tourism on the state's economy, and proposes a marketing strategy for activities of the division;

3.Work with industry groups to prepare a long-term strategic plan each biennium;

4.Measure and forecast visitor volume, receipts, and related social and economic impacts;

5.Work with the private sector and local, state, and federal agencies to develop the state's tourism-related infrastructure, facilities, services, and attractions, including the state

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The director of the department of commerce division of tourism, within the limits of
legislative appropriations, shall:
1. Implement the state's tourism policy;
2. Prepare and update annually a tourism marketing plan for the promotion and
expansion of tourism in the state which identifies the state's tourism resources,
estimates the impact of tourism on the state's economy, and proposes a marketing
strategy for activities of the division;
3. Work with industry groups to prepare a long-term strategic plan each biennium;
4. Measure and forecast visitor volume, receipts, and related social and economic
impacts;
5. Work with the private sector and local, state, and federal agencies to develop the
state's tourism-related infrastructure, facilities, services, and attractions, including the
state's highways, parks, and historic sites;
6. Organize and coordinate programs designed to promote tourism to, and within, the
state through various means. Those means may include:
a. Print advertising in magazines, newspapers, and direct mail;
b. Advertising on radio, on television, online, in displays, or using other advertising
media;
c. Publishing pamphlets, brochures, and other graphic and pictorial materials;
d. Designing the tourism side of the state highway map;
e. Aiding and assisting representatives of the media to ensure greater coverage of
the state's visitor attractions, events, and recreational opportunities; and
f. Other marketing activities and events aimed at increasing visitor volume;
7. Work with the department of transportation to improve visitor services along highways
in the state and in state rest areas;
8. Develop opportunities for professional and technical education and training in the
visitor industry;
9. Foster an understanding among the state's residents of the economic importance to
the state of hospitality and tourism;
10. Provide advice and technical assistance to local, public, and private tourism
organizations in promoting and developing tourism; and
11. Monitor the policies and programs of state agencies that significantly affect the visitor
industry, notify those agencies of the effects of their actions on travel to, and within the
state, and if necessary recommend programs or policy changes to those agencies.