Missouri § 407.663 Advertisements, requirements.

Missouri Statutes

§ 407.663 — Advertisements, requirements.

Missouri § 407.663

Title XXVITRADE AND COMMERCE

Ch. 407Merchandising Practices

This text of Missouri § 407.663 (Advertisements, requirements.) is published on Counsel Stack Legal Research, covering Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Mo. Rev. Stat. § 407.663 (2026).

Text

An advertisement for a rental-purchase agreement that refers to or states the amount of the payment or the right to acquire ownership of any one particular item under the agreement must clearly and conspicuously state:

(1)That the transaction advertised is a rental-purchase agreement;

(2)The total amount and number of payments necessary to acquire ownership of the merchandise; and

(3)That the consumer does not acquire ownership rights in the merchandise until all payments have been made under the terms of the agreement.

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An advertisement for a rental-purchase agreement that refers to or states the amount of the payment or the right to acquire ownership of any one particular item under the agreement must clearly and conspicuously state:

(1) That the transaction advertised is a rental-purchase agreement;

(2) The total amount and number of payments necessary to acquire ownership of the merchandise; and

(3) That the consumer does not acquire ownership rights in the merchandise until all payments have been made under the terms of the agreement.