Missouri § 407.1046 False advertising prohibited.

Missouri Statutes

§ 407.1046 — False advertising prohibited.

Missouri § 407.1046

Title XXVITRADE AND COMMERCE

Ch. 407Merchandising Practices

This text of Missouri § 407.1046 (False advertising prohibited.) is published on Counsel Stack Legal Research, covering Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Mo. Rev. Stat. § 407.1046 (2026).

Text

No franchisee or franchisor shall use any false, deceptive or misleading advertising.

Free access — add to your briefcase to read the full text and ask questions with AI

Legislative History

(L. 1998 H.B. 1055 § 8)

Nearby Sections

15

§ 407.005

Digital electronic equipment definition.

§ 407.010

Definitions.

§ 407.020

Unlawful practices, penalty — exceptions.

§ 407.023

Representation of a business at wholesale trade shows or markets — proof of agency required.

§ 407.025

Civil action to recover damages — class actions authorized, when — procedure.

§ 407.030

Voluntary compliance, assurance made, effect of — violation, penalty.

§ 407.040

Investigations by attorney general — investigative demand, contents of, how served.

§ 407.045

Self-incrimination — person claiming right not subject to criminal prosecution or penalty — procedure.

§ 407.050

Evidence, when and where produced.

§ 407.060

Disclosure of information, material or evidence, limitation on — trade secrets require court order, when.

§ 407.070

Petition to extend return date, when and where filed.

§ 407.080

Interference with or avoidance of a civil investigative demand prohibited, penalty — attorney general to enforce.

§ 407.090

Attorney general may request court order to produce evidentiary material — request filed where.

§ 407.095

Order by attorney general prohibiting unlawful acts — procedure — expiration of order — penalty for violation.

§ 407.100

Injunction — temporary restraining orders — receivers — restitution, when — civil penalty — venue — restitution funds payable to injured parties but interest payable to general revenue.

View on official source ↗

Cite This Page — Counsel Stack

Bluebook (online)

Missouri § 407.1046, Counsel Stack Legal Research, https://law.counselstack.com/statute/mo/407/407.1046.