Minnesota § 325M.335 MENTAL HEALTH WARNING LABEL

Minnesota Statutes

§ 325M.335 — MENTAL HEALTH WARNING LABEL

Minnesota § 325M.335

PartTRADE REGULATIONS, CONSUMER PROTECTION

Ch. 325MCONSUMER DIGITAL AND DATA PRIVACY

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Bluebook

Minn. Stat. § 325M.335 (2026).

Text

Subdivision 1.Warning label required.

(a)Effective July 1, 2026, a social media platform must ensure that a conspicuous mental health warning label that complies with the requirements under this section:

(1)appears each time a user accesses the social media platform; and

(2)only disappears when the user:

(i)exits the social media platform; or (ii) acknowledges the potential for harm and chooses to proceed to the social media platform despite the risk.

(b)A mental health warning label under this section must:

(1)in a manner that conforms with the guidelines established under subdivision 2, warn the user of potential negative mental health impacts of accessing the social media platform; and

(2)provide the user access to resources to address the potential negative mental health impact

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Subdivision 1.Warning label required.
(a) Effective July 1, 2026, a social media platform must ensure that a conspicuous mental health warning label that complies with the requirements under this section:
(1) appears each time a user accesses the social media platform; and
(2) only disappears when the user: (i) exits the social media platform; or (ii) acknowledges the potential for harm and chooses to proceed to the social media platform despite the risk.
(b) A mental health warning label under this section must:
(1) in a manner that conforms with the guidelines established under subdivision 2, warn the user of potential negative mental health impacts of accessing the social media platform; and
(2) provide the user access to resources to address the potential negative mental health impacts described in clause (1) and include the website and telephone number of a national suicide prevention and mental health crisis hotline system, including but not limited to the 988 Suicide and Crisis Lifeline.
(c) A social media platform is prohibited from:
(1) providing the warning label exclusively in the social media platform's terms and conditions;
(2) including extraneous information in the warning label that obscures the visibility or prominence of the warning label; or
(3) allowing a user to disable a warning label, except as provided under paragraph (a).

Subd. 2.Content of label.
(a) By March 1, 2026, the commissioner of health, in consultation with the commissioner of commerce, must develop guidelines for social media platforms that contain appropriate requirements for the warning labels required under this section. The guidelines must be based on current evidence regarding the negative mental health impacts of social media platforms. The commissioners must review and revise the guidelines as appropriate.
(b) The commissioner of health is exempt from chapter 14, including section14.386, when implementing this subdivision.