Maine § 28-A §707-B Advertising and sponsorship agreements at licensed venues

Maine Statutes

§ 28-A §707-B — Advertising and sponsorship agreements at licensed venues

Maine·Title 28-A LIQUORS·Part 3 LICENSES FOR SALE OF LIQUOR·Ch. 29 LICENSE RESTRICTIONS

1.Definitions. For the purposes of this section, unless the context otherwise indicates, the following terms have the following meanings.

2.Advertising permitted. Notwithstanding any provision of this Title to the contrary, a wholesale licensee or certificate of approval holder, including on behalf of a brand the wholesale licensee or certificate of approval holder supplies or manufactures, may engage in advertising or sponsorship activities with a licensee described in subsection 3, subject to the conditions and limitations set forth in this section.

3.Eligible licensees. This section applies only to a venue licensee under section 1070.

4.Permitted activities. A wholesale licensee or certificate of approval holder, including on behalf of a brand the wholesale licensee or certificate o

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1.
Definitions.
For the purposes of this section, unless the context otherwise indicates, the following terms have the following meanings.
2.
Advertising permitted.
Notwithstanding any provision of this Title to the contrary, a wholesale licensee or certificate of approval holder, including on behalf of a brand the wholesale licensee or certificate of approval holder supplies or manufactures, may engage in advertising or sponsorship activities with a licensee described in subsection 3, subject to the conditions and limitations set forth in this section.
3.
Eligible licensees.
This section applies only to a venue licensee under section 1070.
4.
Permitted activities.
A wholesale licensee or certificate of approval holder, including on behalf of a brand the wholesale licensee or certificate of approval holder supplies or manufactures, may enter into a written agreement with an eligible licensee in accordance with subsection 5 for:
5.
Conditions of authorization.
A written agreement under subsection 4 is permitted only if:
6.
Reporting.
A licensee that enters into an agreement authorized by this section shall:

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