Maine § 24-A §5056 Standards for marketing

Maine Statutes

§ 24-A §5056 — Standards for marketing

Maine § 24-A §5056

Title 24-AMAINE INSURANCE CODE

Ch. 68NURSING HOME CARE AND LONG-TERM CARE INSURANCE POLICIES

This text of Maine § 24-A §5056 (Standards for marketing) is published on Counsel Stack Legal Research, covering Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Me. Rev. Stat. tit. 24-A, § 24-A §5056 (2026).

Text

Every insurer, health care service plan or other entity marketing nursing home care, home health care or long-term care insurance coverage in this State, directly or through its producers, shall:

1.Policy comparison. Establish marketing procedures to ensure that any comparison of policies by its agents or other producers is fair and accurate;

2.Excessive insurance. Establish marketing procedures to ensure that excessive insurance is not sold or issued. The procedures must include a specific standard for persons covered by Medicaid;

3.Replacement policy. Establish marketing procedures that set forth a mechanism or formula for determining whether a replacement policy or certificate contains benefits clearly and substantially greater than the benefits under the replaced policy; and

4.Comp

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Every insurer, health care service plan or other entity marketing nursing home care, home health care or long-term care insurance coverage in this State, directly or through its producers, shall:
1.
Policy comparison.
Establish marketing procedures to ensure that any comparison of policies by its agents or other producers is fair and accurate;
2.
Excessive insurance.
Establish marketing procedures to ensure that excessive insurance is not sold or issued. The procedures must include a specific standard for persons covered by Medicaid;
3.
Replacement policy.
Establish marketing procedures that set forth a mechanism or formula for determining whether a replacement policy or certificate contains benefits clearly and substantially greater than the benefits under the replaced policy; and
4.
Compliance procedures.
Establish auditable procedures for verifying compliance with the standards set out in this section.