As used in this chapter, unless the context otherwise indicates, the following terms have the following meanings.
1.Aggregate student data.
"Aggregate student data" means data that is not personally identifiable and that is collected or reported at the group, cohort or institutional level.
2.Eligible student.
"Eligible student" means a student who has reached 18 years of age or who is attending a postsecondary educational institution.
3.Kindergarten to grade 12 school purposes.
"Kindergarten to grade 12 school purposes" means purposes that take place at the direction of a school administrative unit, a school that provides instruction to any grades from kindergarten to grade 12 or a teacher at such a school or purposes that aid in the administration of school activities, including, but n
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As used in this chapter, unless the context otherwise indicates, the following terms have the following meanings.
1.
Aggregate student data.
"Aggregate student data" means data that is not personally identifiable and that is collected or reported at the group, cohort or institutional level.
2.
Eligible student.
"Eligible student" means a student who has reached 18 years of age or who is attending a postsecondary educational institution.
3.
Kindergarten to grade 12 school purposes.
"Kindergarten to grade 12 school purposes" means purposes that take place at the direction of a school administrative unit, a school that provides instruction to any grades from kindergarten to grade 12 or a teacher at such a school or purposes that aid in the administration of school activities, including, but not limited to, instruction in the classroom or at home, administrative activities, preparation for postsecondary education or employment opportunities and collaboration between students, school personnel or parents, or that are for the use and benefit of the school.
4.
Operator.
"Operator" means any entity other than the department, school administrative unit or school to the extent that the entity:
5.
State-assigned student identifier.
"State-assigned student identifier" means the unique student identifier assigned by the State to each student, which may not be and may not include the student's social security number in whole or in part.
6.
Student data.
"Student data" means information that is collected and maintained at the individual student level in this State, including, but not limited to:
7.
Student personally identifiable information.
"Student personally identifiable information" means student data that, alone or in combination, is linked to a specific student and would allow a reasonable person who does not have knowledge of the relevant circumstances to identify the student.
8.
Targeted advertising.
"Targeted advertising" means advertisements presented to a student when the advertisement is selected based on information obtained or inferred from that student's online behavior, usage of applications or student data. "Targeted advertising" includes advertising to a student at an online location based upon a single search query without collection and retention of a student's online activities over time. "Targeted advertising" includes contextual targeted advertising that is based upon factors, including, but not limited to, the central theme of an Internet website, the student's recent browsing history, the student's language and the student's location. "Targeted advertising" does not include advertising to a student at an online location based upon that student's current visit to that location.