§ 22:1374 — Sales practices

§1374. Sales practices
A. Pet insurers and producers shall not market a wellness program as pet insurance.
B. If a wellness program is sold by a pet insurer or producer, all of the following
apply:
(1) The purchase of the wellness program shall not be a requirement for the purchase
of pet insurance.
(2) The costs of the wellness program shall be separate and identifiable from any pet
insurance policy sold by a pet insurer or producer.
(3) The terms and conditions for the wellness program shall be separate from any pet
insurance policy sold by a pet insurer or producer.
(4) The products and coverages available through the wellness program shall not
duplicate products or coverages available through the pet insurance policy.
(5) The advertising of the wellness program shall not be misleading and shall be in
accordance with the provisions of this Section.
(6) The pet insurer or producer shall make all of the following disclosures to
consumers, printed in twelve-point boldface type:
(a) Wellness programs are not insurance.
(b) The address and customer service telephone number of the pet insurer or
producer or broker of record.
(c) The department's mailing address, toll-free telephone number, and website
address.
C. Coverages included in the pet insurance policy contract described as "wellness"
benefits are insurance.

Legislative History

Acts 2023, No. 94, §1, eff. Jan. 1, 2024.