§ 36a-498d — Unique identifier of licensee. Advertising of licensee.

(a)(1) The unique identifier of any mortgage loan originator or loan processor or underwriter licensed under section 36a-489 shall be clearly shown on all residential mortgage loan application forms. (2) The unique identifier of any mortgage lender, mortgage correspondent lender, mortgage broker or lead generator licensed under section 36a-489 shall be clearly shown on all solicitations or advertisements, including business cards or Internet web sites, and any other documents as established by rule, regulation or order of the commissioner and shall be clearly stated in all audio solicitations or advertisements. (3) The unique identifier of a mortgage loan originator or loan processor or underwriter licensed under section 36a-489 shall be clearly shown on all solicitations and advertisements, including business cards and Internet web sites, and any other documents as established by rule, regulation or order of the commissioner, and shall be clearly stated in all audio solicitations and advertisements when disseminated by: (A) A mortgage loan originator or loan processor or underwriter regarding such individual's own services, or (B) the sponsor of such mortgage loan originator or loan processor or underwriter if such solicitation or advertisement identifies the services of a particular mortgage loan originator or loan processor or underwriter. (b) The advertising of any person licensed under section 36a-489 : (1) Shall not include any statement that such person is endorsed in any way by this state, except that such advertising may include a statement that such person is licensed in this state; (2) shall not include any statement or claim that is false, deceptive or misleading; (3) shall otherwise conform to the requirements of sections 36a-485 to 36a-498e , inclusive, 36a-498h , 36a-534a and 36a-534b , any regulations issued thereunder and any other applicable law; and (4) shall be retained for two years from the date of its use.

Legislative History

(P.A. 09-209, S. 21; P.A. 11-216, S. 24; P.A. 18-173, S. 19.) History: P.A. 09-209 effective July 31, 2009; P.A. 11-216 deleted reference to Sec. 36a-485, added reference to loan processor or underwriter, deleted “originating a residential mortgage loan” and made technical changes; P.A. 18-173 amended Subsec. (a) by designating existing provision re clearly showing unique identifier on residential mortgage loan application forms as Subdiv. (1), designating existing provisions re solicitations and advertisements as Subdiv. (2), and amending same by adding provision re unique identifier to be clearly stated in audio solicitations or advertisements, adding Subdiv. (3) re unique identifier of mortgage loan originator or loan processor or underwriter to be clearly shown on solicitations and advertisements and clearly stated in audio solicitations and advertisements disseminated by certain persons, and making technical and conforming changes, and added Subsec. (b) re advertising of person licensed under Sec. 36a-489.