§ 69002. — 69002. (Added by Stats. 1980, Ch. 602.)

California § 69002.

• Jurisdiction: California
• Code FAC: Food and Agricultural Code - FAC
• Div. 22.: DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS
• Part 2.: PART 2. MARKETING ADVISORY AND PROMOTIONAL COUNCILS AND COMMISSIONS
• Ch. 7.: CHAPTER 7. California Pistachio Commission
• Art. 1.: ARTICLE 1. Declaration and General Provisions

Text

As an exotic nut crop developed in the Mideast, the pistachio is not heavily consumed in this country or abroad. Opportunity exists for continued growth and expansion of the industry, by creating new markets in such areas. The success of such an expansion program is uniquely dependent upon effective advertising and promotion both domestically and in foreign countries, since the creation of new markets is essentially a matter of educating people to the use of a previously unknown or unrecognized food.

Legislative History

Added by Stats. 1980, Ch. 602.