Home/California/Statutes/Code BPC: Business and Professions Code - BPC/Div. 7.: DIVISION 7. GENERAL BUSINESS REGULATIONS/Part 3.: PART 3. REPRESENTATIONS TO THE PUBLIC/Ch. 1.: CHAPTER 1. Advertising/Art. 1.: ARTICLE 1. False Advertising in General/§ 17507.
California Statutes

§ 17507. — 17507. (Added by Stats. 1971, Ch. 682.)

California § 17507.
JurisdictionCalifornia
Code BPCBusiness and Professions Code - BPC
Div. 7.DIVISION 7. GENERAL BUSINESS REGULATIONS
Part 3.PART 3. REPRESENTATIONS TO THE PUBLIC
Ch. 1.CHAPTER 1. Advertising
Art. 1.ARTICLE 1. False Advertising in General

This text of California § 17507. (17507. (Added by Stats. 1971, Ch. 682.)) is published on Counsel Stack Legal Research, covering California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cal. Business and Professions Code - BPC Code § 17507. (2026).

Text

It is unlawful for any person, firm, corporation or association to make an advertising claim or representation pertaining to more than one article of merchandise or type of service, within the same class of merchandise or service, if any price set forth in such claim or representation does not clearly and conspicuously identify the article of merchandise or type of service to which it relates. Disclosure of the relationship between the price and particular article of merchandise or type of service by means of an asterisk or other symbol, and corresponding footnote, does not meet the requirement of clear and conspicuous identification when the particular article of merchandise or type of service is not represented pictorially.

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Legislative History

Added by Stats. 1971, Ch. 682.
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Bluebook (online)
California § 17507., Counsel Stack Legal Research, https://law.counselstack.com/statute/ca/BPC/17507..