§ 17030. — 17030. (Added by Stats. 1941, Ch. 526.)

California § 17030.

• Jurisdiction: California
• Code BPC: Business and Professions Code - BPC
• Div. 7.: DIVISION 7. GENERAL BUSINESS REGULATIONS
• Part 2.: PART 2. PRESERVATION AND REGULATION OF COMPETITION
• Ch. 4.: CHAPTER 4. Unfair Trade Practices
• Art. 2.: ARTICLE 2. Definitions

Text

“Loss leader” means any article or product sold at less than cost:
(a)
Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b)
Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c)
Where the effect is to divert trade from or otherwise injure competitors.

Legislative History

Added by Stats. 1941, Ch. 526.