California Statutes

§ 17030. — 17030. (Added by Stats. 1941, Ch. 526.)

California·Code BPC Business and Professions Code - BPC·Div. 7. DIVISION 7. GENERAL BUSINESS REGULATIONS·Part 2. PART 2. PRESERVATION AND REGULATION OF COMPETITION·Ch. 4. CHAPTER 4. Unfair Trade Practices·Art. 2. ARTICLE 2. Definitions

“Loss leader” means any article or product sold at less than cost:

(a)Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b)Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c)Where the effect is to divert trade from or otherwise injure competitors.

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California § 17030. (17030. (Added by Stats. 1941, Ch. 526.)) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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Legislative History

Added by Stats. 1941, Ch. 526.
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