Arizona Statutes
§ 6-117 — Assumed business name; trade name; notification; definition
A.Unless otherwise required by this title or rules adopted by the department, an enterprise or a consumer lender is not required to obtain a separate license when doing business under an assumed name or a trade name if the enterprise or consumer lender notifies the department in writing, on a form prescribed by the director, before using the assumed name or trade name.
B.A licensee may not use an assumed name or trade name that either:
1.Is so substantially similar to the assumed name or trade name of another department licensee that it may cause uncertainty or confusion among the public.
2.Tends to deceive or mislead the public as to the nature of business that the licensee conducts.
C.An individual may not use an assumed name or a trade name if the individual is licensed, certif
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Prohibitions§ 6-1103
Exempt persons and transactions