Arkansas Statutes

§ 23-76-119 — Prohibited practices - Definition

Arkansas § 23-76-119

This text of Arkansas § 23-76-119 (Prohibited practices - Definition) is published on Counsel Stack Legal Research, covering Arkansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ark. Code Ann. § 23-76-119 (2026).

Text

(a)No health maintenance organization, or representative thereof, may knowingly cause or knowingly permit the use of advertising that is untrue or misleading, solicitation that is untrue or misleading, or any form of evidence of coverage that is deceptive. For purposes of this chapter:
(1)A statement or item of information shall be deemed to be untrue if it does not conform to fact in any respect that is or may be significant to an enrollee of, or person considering enrollment in, a healthcare plan;
(2)A statement or item of information shall be deemed to be misleading, whether or not it may be literally untrue, if, in the total context in which the statement is made or the item of information is communicated, the statement or item of information may be reasonably understood by a reason

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Legislative History

Amended by Act 2019, No. 300,§ 1, eff. 7/24/2019. Acts 1975, No. 454, § 15; A.S.A. 1947, § 66-5215; Acts 2001, No. 1702, § 2.

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Bluebook (online)
Arkansas § 23-76-119, Counsel Stack Legal Research, https://law.counselstack.com/statute/ar/23-76-119.