Alabama § 6-5-772 Liability for Use of Indicia of Identity Without Consent

Alabama Statutes

§ 6-5-772 — Liability for Use of Indicia of Identity Without Consent

Alabama § 6-5-772

Title 6Civil Practice

Ch. 5Actions

Art. 39Alabama Right of Publicity Act

This text of Alabama § 6-5-772 (Liability for Use of Indicia of Identity Without Consent) is published on Counsel Stack Legal Research, covering Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Ala. Code § 6-5-772 (2026).

Text

(a)Except as otherwise provided in this article, any person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services entered into commerce in this state, or for purposes of advertising or selling, or soliciting purchases of, products, goods, merchandise, or services, or for purposes of fund-raising or solicitation of donations, or for false endorsement, without consent shall be liable under this article to that person, or to a holder of that person’s rights.

(b)Liability may be found under this section without regard as to whether the use is for profit or not for profit.

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(a) Except as otherwise provided in this article, any person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services entered into commerce in this state, or for purposes of advertising or selling, or soliciting purchases of, products, goods, merchandise, or services, or for purposes of fund-raising or solicitation of donations, or for false endorsement, without consent shall be liable under this article to that person, or to a holder of that person’s rights.
(b) Liability may be found under this section without regard as to whether the use is for profit or not for profit.