Zschaler v. Claneil Enterprises, Inc.

958 F. Supp. 929, 1997 U.S. Dist. LEXIS 4264, 1997 WL 156905
CourtDistrict Court, D. Vermont
DecidedMarch 31, 1997
Docket2:93-cv-00276
StatusPublished
Cited by5 cases

This text of 958 F. Supp. 929 (Zschaler v. Claneil Enterprises, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Vermont primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zschaler v. Claneil Enterprises, Inc., 958 F. Supp. 929, 1997 U.S. Dist. LEXIS 4264, 1997 WL 156905 (D. Vt. 1997).

Opinion

OPINION AND ORDER

SESSIONS, District Judge.

This case involves allegations of federal antitrust violations, deceptive advertising, and other anti-competitive conduct with respect to lodging reservations, lodging accommodations, rental agency services, and property management in the Sugarbush Valley ski area in Vermont. Plaintiffs, individual owners of condominiums in the area and corporations involved in the rental and management of those and other condominiums, allege seven counts against Defendants: attempt to monopolize and monopoly leveraging in violation of the Sherman Act (Counts I and II); deceptive advertising in violation of the Lanham Act (Count III); unfair competition in violation of the Clayton Act (Count IV) ; common law unfair competition (Count V) ; false trademark registration (Count VI); and breach of fiduciary duty under 16 U.S.C. §§ 497 and 497b (Count VII). 1 Plaintiffs seek injunctive relief as well as compensatory and punitive damages. Pending before the Court are the parties’ cross motions for summary judgment on Count III and Defendants’ motion for summary judgment on all remaining counts. Jurisdiction is based on diversity.

I. Factual Background

Sugarbush is a ski resort area located in Warren and Fayston, Vermont. Initially de *933 veloped in the 1950s, it became one of the major ski areas in Vermont by the late 1970s. Sugarbush consists of two lift and trail facilities: “Sugarbush South” (Lincoln and Nancy Hanks peaks), and a subsequently acquired area at Mt. Ellen, formerly known as Glen Ellen, now known as “Sugarbush North.” A third siding facility in the area, Mad River Glen, has been owned and operated independently for all relevant time periods.

Much of Sugarbush South, as well as the land under an area sports facility, the Sugar-bush Sports Center (“Sports Center”), is owned by the United States Government and administered by the U.S. Forest Service. The Forest Service permits ski operations on the land by the owners of the Sugarbush ski area pursuant to a special use permit.

Until the 1970s, overnight accommodations for visitors to the Sugarbush ski area were limited to local inns, lodges, hotels, motels, and bed and breakfasts in the area. During the 1970s, however, developers began constructing condominium complexes, townhouses, and time-share units. By the mid-1980s, over 1000 condominiums and/or time-share units were available in the area.

From the early 1970s until the mid-1980s, the owner of the Sugarbush ski area owned and operated a lodging reservation service, known as the “lodging bureau,” which assisted potential visitors to the Sugarbush area in finding and making reservations for accommodations in the Sugarbush Valley. The lodging bureau charged local lodging providers a commission to be listed with the bureau, and any interested lodging provider was able to contract with the lodging bureau for its representation and marketing services.

In the late-1970s, following the boom in condominium construction in the Sugarbush Valley, Plaintiffs Ronald Zsehaler and Miron Malboeuf established a business to market and sell short-term condominium lodging accommodations. Through an entity named Sugarbush Valley Real Estate, Inc., (“SVRE”) Plaintiffs contracted with individual condominium unit owners in the Sugar-bush Valley to serve as a rental agent for them. Taking a percentage of the total rental price as commission, SVRE would market and rent the units during times when the owners did not use them for their own personal use. It did so through its own direct marketing efforts as well as through the lodging bureau. At least one condominium development in the area, The Bridges, managed the rental of its own units.

Zsehaler and Malboeuf expanded their business enterprise when they purchased Castlerock Management Company (“Castlerock”), a property management company which at the time of purchase held management contracts with several condominium developments in Sugarbush Valley. Upon acquisition of the company by Zsehaler and Malboeuf, Castlerock obtained contracts with additional condominium properties. It provided each development with routine property maintenance, such as landscaping and snow removal, and management services, such as bookkeeping.

Zsehaler and Malboeuf established two additional related businesses. First, they established Sugarbush Village Transit, Inc.,(“SVT”), which owns and operates a shuttle bus service between condominium units included in SVRE’s rental agency programs, and ski facilities in Sugarbush Valley. Second, they set up Sugarbush Condominiums & Properties, Inc. (“SC & P”) to own commercial condominiums.

In 1986, the Sugarbush ski area was acquired by a joint venture/partnership including Defendant Snowridge, Inc., a Vermont corporation and a subsidiary of Defendant Claneil Enterprises, Inc. (“Claneil”). The partnership subsequently sought to enter the property management and short-term rental business in Sugarbush Valley, and in the late summer of 1986, it entered into negotiations with Plaintiffs Zsehaler and Malboeuf for the purchase of SVRE, Castlerock, SC & P, and SVT. These negotiations ultimately failed.

In 1987, Claneil established Defendant Sugarbush Resort Corporation (“SRC”), a Vermont corporation which acquired all of the Sugarbush ski area assets from the partnership that previously held them. SRC then established its own property management and short-term rental agency company in the *934 form of the Sugarbush Resort Property Group (“SRPG”).

While under Claneil’s control, the lodging bureau was renamed “Central Reservations,” and a new toll-free information number, 1-800-53-SUGAR, was established. SRPG marketed its ski and lodging packages through its own toll-free number, as well as through participation in Central Reservations.

In 1988, SRPG entered into an agreement with the Sports Center, also owned by a Claneil affiliated company, under which SRPG would include in its ski vacation packages guest access and usage of basic facilities at the Sports Center at no extra charge, and discounts on the use of additional facilities. In addition, SRPG offered fourteen days of complimentary access to the basic facilities, and additional Sports Center discounts, to homeowners who signed up with SRPG’s short-term rental program and to homeowners whose associations contracted with SRPG’s property management service. SVRE had sought a similar access and discount agreement with the Sports Center for its short-term rental and property management customers, but the Sports Center refused to extend such a deal to it.

Also in 1988, Plaintiffs Zsehaler and Malboeuf established Ski Travel Unlimited (“STU”), a tour operator which creates and markets its own vacation packages. Sugar-bush affords greater discounts on lift tickets to wholesale tour operators than to other group business purchasers. Sugarbush refused to recognize STU as a wholesale tour operator.

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958 F. Supp. 929, 1997 U.S. Dist. LEXIS 4264, 1997 WL 156905, Counsel Stack Legal Research, https://law.counselstack.com/opinion/zschaler-v-claneil-enterprises-inc-vtd-1997.