Ziv Television Programs, Inc. v. Duchaine

191 F. Supp. 27, 1961 U.S. Dist. LEXIS 6000
CourtDistrict Court, D. Massachusetts
DecidedFebruary 7, 1961
DocketCiv. A. No. 58-568-J
StatusPublished

This text of 191 F. Supp. 27 (Ziv Television Programs, Inc. v. Duchaine) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ziv Television Programs, Inc. v. Duchaine, 191 F. Supp. 27, 1961 U.S. Dist. LEXIS 6000 (D. Mass. 1961).

Opinion

JULIAN, District Judge.

The plaintiff, Ziv Television Programs, Inc., a New York corporation having a usual place of business in New York City, and also authorized to do business in Illinois and Ohio, brings this action to recover liquidated damages for alleged breach of contract against Joseph P. Du-chaine, of New Bedford, Massachusetts, doing business as My Bread Baking Company.

The instrument on which this action is based bears the title of “Ziv Television Film Lease” and purports to be an agreement made on October 11, 1956, between Ziv, lessor, and Quality Bakers of America Cooperative, Inc., as agent for My Bread Baking Company, lessee, whereby Ziv leased and licensed under copyright to the lessee, for television broadcasting purposes only, films designated as “Men of Annapolis” for 52 telecasts, one each week, at Providence, R. I., for the price of $484 for each telecast, the programs to start no earlier than January 15, 1957, and no later than February 15, 1957. The price was subject to an advertising agency commission of 15 per cent. The instrument, among other things, further provided that Ziv would deliver 39 new subjects, 13 of which would be repeated’ once, and that “damages for the breach of contract shall be the full rental stipulated in this contract.” It also stated' that the instrument contained all of the-terms of the agreement between the parties thereto and that there were no others. The instrument was signed for Ziv by Rifkin, its vice president, and for Quality Bakers of America Cooperative,. Inc., by Coffey, who was in charge of the-radio and television section in Cooperative’s advertising department. Following Coffey’s signature appears the handwritten date “10/18/56.”

Ziv alleges that Cooperative in executing the agreement in question acted as-the duly authorized agent of Duchaine. This is denied by Duchaine who further-claims that the taking effect of any contract between the parties was subject to-the condition precedent that the “scheduled dates would be useful to the defendant” and that they were in fact “of no-use to the defendant as the plaintiff well! knew.”

The basic function of Ziv in 1956 and’ at all times pertinent to this case was to-produce television shows on film for local and regional advertisers to be sold' through television networks and advertising agencies, or directly to clients. Rifkin was Ziv’s vice president in charge-of sales. About 125 Ziv salesmen throughout the country were under his-direct supervision. Among these was a. man named Musnick.

Duchaine has been engaged in the bakery business in New Bedford, under the name of My Bread Baking Company, for about 30 years. He employed 40 to 50 persons and his market embraced New Bedford and other communities in Massachusetts, and Providence, R. I. He was also president and treasurer of a radio broadcasting company in New Bedford.

Quality Bakers of America Cooperative, Inc., is a nonprofit corporation with offices in New York City, established to assist independent bakers to meet the-competition of corporate chains. It is. staffed with more than 200 employees. [29]*29and is organized to render 13 distinct services to the independent baking industry in the United States and Canada. Its members are free to make use of any or all of these services but are not required to use any of them. When rendering a requested service Cooperative does not act as a general agent of the member. It acts for the member only upon his specific instructions with reference to each transaction.

Duchaine has been a member of Cooperative for many years and its president continuously since 1945. Membership in Cooperative is by invitation. Its policies are determined by a board of directors and carried out on orders of the president by department heads operating under a general manager who is responsible to the president. Duchaine devoted an average of two days a week to the performance of his duties as president.

Cooperative owns the brand name “Sunbeam Bread” and franchises its use to the members. It advertises the brand name for the benefit of the members but receives no royalties.

Cooperative maintains an advertising department which has grown since 1956 and currently employs 60 to 80 people. The department makes recommendations to members, counsels and assists them in developing their advertising programs, and at their request prepares market surveys.

Within the advertising department there is a radio and television section. A member may call upon personnel in that section to advise him about buying radio or television time. When a member decides on what he wants to buy he may buy it himself or have Cooperative buy the time for him and even supervise the program.

In 1956, for several years prior thereto, and until March, 1957, when he left Cooperative, Coffey, who signed the agreement involved in this case, was in charge of the radio and television section. An employee named Nicolait was Coffey’s administrative assistant and succeeded Coffey in March, 1957. Duchaine knew both men well. As a member of Cooperative he had called on Coffey for advice on radio and television advertising, had discussed programs with him, and on occasion, for some two years including 1956, had used him to buy time for spot announcements on radio and television. He had never bought shows through Coffey. Whenever he requested Coffey to buy time for him it would be on definite instructions as to date, hour, and amount of time, without authority to Coffey to vary them.

In August, 1956, Musnick, on instructions from Rifkin and accompanied by Coffey, went to New Bedford to confer with Duchaine for the purpose of interesting him, and through him the other members of Cooperative, in the purchase of a television film entitled “Men of Annapolis,” consisting of 39 episodes,, then in process of being made by Ziv. Present and participating at the conference were Duchaine, Musnick, Coffey,, and Duchaine’s sales manager. At Mus-nick’s request Duchaine viewed a pilot, film of the proposed show and voiced the-opinion that it had good entertainment, value. Musnick then inquired about the-annual conference of the members of Cooperative which was scheduled to beheld in New York City in the last week of September, 1956, and expressed the-hope of selling the show to a sufficient number of members (between 20 and 30) to enable Ziv to put the show “on the-road.” He told Duchaine that he would' be grateful if Duchaine would give him a commitment to buy the show for his. own company and televise it in Providence, R. I., that since Duchaine was president of Cooperative such a commitment would help him (Musnick) to sell the show to the other members at the-conference. Duchaine told Musnick in substance in the presence of Coffey that he would buy the show on these conditions : the show was to begin on the first Monday of January, 1957 (January 7); class A time was to be obtained for the show from a Providence television station, and the time obtained was to be on-Monday evenings; that unless these con[30]*30ditions were met he would not buy the show; that it was essential to procure the proper “time slot” because without this slot the show would be of no value to him.

Duchaine never waived or modified these conditions. He never authorized Coffey or any other person to waive or change them. Nevertheless, none of the conditions stated appears in the written agreement.

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Cite This Page — Counsel Stack

Bluebook (online)
191 F. Supp. 27, 1961 U.S. Dist. LEXIS 6000, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ziv-television-programs-inc-v-duchaine-mad-1961.