Zioness Movement, Inc. v. The Lawfare Project, Inc.

District Court, S.D. New York·Decided August 22, 2024·No. 1:21-cv-07429·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ZIONESS MOVEMENTINC, Plaintiff / Counterclaim Defendant, □ OPINION AND AMENDED : ORDER DENYING PLAINTIFF’S ~against- : POST-TRIAL MOTIONS THE LAWFARE PROJECT, INC., 21 Civ. 7429 (AKH) Defendant / Counterclaim Plaintiff. emer ene ne nenen seen □□□□□□□□□□□□□□□□□□□□□□□□□□□□□□ ALVIN K. HELLERSTEIN, U.S.D.I.: After an eight-day trial in March 2024, the jury issued a verdict, answering questions on a form agreed to by both parties, that both Plaintiff Zioness Movement, Inc. (“ZMI”’) and Defendant The Lawfare Project, Inc. (“LPI”) owned the ZIONESS trademark, and that LPI had failed to prove by clear and convincing evidence that ZMI had committed fraud on the U.S. Patent and Trademark Office (“USPTO”) by registering the trademark as its own. See ECF No. 198. Judgment was entered on March 27, 2024. See ECF No. 201. ZMI moves for judgment as a matter of law under Fed. R. Civ. P. 50(b), for a new trial pursuant to Fed. R. Civ. P. 59(a), and for an amended judgment pursuant to Fed. R. Civ. P. 59(e). For the reasons that follow, ZMI’s motions are denied. BACKGROUND The evidence at trial showed that “Zioness” was coined by LPI’s counsel, at the instigation of Brooke Goldstein, the founder and executive director of LPI, and Amanda Berman, then the director of legal affairs at LPI, in August 2017. Goldstein and Berman planned to use Zioness to promote Jewish American participation in a feminist march in Chicago scheduled for August 12, 2017, that had advertised plans to exclude Jewish organizations, ostensibly because of their identification with Israel.

Goldstein founded LPI as a non-profit corporation in 2011 to defend against the marginalization of Jewish people and combat antisemitism through litigation and investigations. Goldstein and Berman, with the help of LPI’s lawyers and public relations consultant, and at LPI’s expense, created ZIONESS to brand the movement they hoped to inspire. Goldstein and. Berman were concerned that LPI should not identify itself with the march for fear of disturbing LPI’s donor base, and developed ZIONESS as the brand to organize a progressive Zionist feminist movement. They used LPI’s funds, LPI’s fundraising channels, and LPI’s lawyers and design firm. See, e.g., Trial Tr. at 522:12-523:10. They distributed information about how to join the ZIONESS group for the August 2017 march in Chicago from LPI’s email accounts. In August 2017, Berman stated that ZLIONESS was “definitely a project of [LP]],” DX-30, and Goldstein instructed LPI’s lawyers to classify ZIONESS as a project of LPI. PX-41. However, rather than Goldstein serving as the face of the operation as she usually did for LP] projects, Berman was designated as the face of the ZIONESS movement, so that the progressive vision for ZIONESS would be distinct from LPI and from Goldstein’s personal affiliation with more conservative advocacy. Goldstein testified that she maintained oversight of internal decision-making for ZIONESS in the same manner she had oversight for any other LPI project. In October 2017, LPI’s lawyers working on the trademark application considered LPI to be the applicant, though Berman testified that the lawyers were not apprised of her intentions to identify a soon-to-be corporation as the registrant of the trademark. PX-75; Trial Tr. 291:10-298:2. The evidence also showed that while employed at LPI, Berman worked on Zioness-related work on nights and weekends, that her employment agreement permitted her to take on outside work, and that she used her own funds to incorporate ZMI in February 2018. She filed the ZIONESS trademark registration application under ZMI’s name with the USPTO in

April 2018. Although Goldstein knew that Berman was involved in promoting Zioness as a movement separately from LPI, Goldstein testified that she did not know that Berman had filed a trademark registration application under ZMI’s name. See, e.g., Trial Tr. 642:5-8. In October 2018, Berman emailed Goldstein that she would reimburse LPI for the costs it had incurred in developing the ZIONESS mark, but never did. See DX-85. Around that same time, Berman took issue with Goldstein calling herself a “Zioness.” Their angry text exchange shows their positions: “Goldstein: I am a zioness you don’t own the word. Berman: Actually Ido. Berman: Literally. Goldstein: I don’t agree w how you have defined it and I know many other people that agree, Goldstein: No. You own a trademark.” Trial Tr. at 651:17-654:8; PX-60. Berman resigned from LPI as of December 2018, and thereafter ran ZMI full- time. Trial Tr. at 113:6-8. Berman maintains that the trademark never belonged to LPI, that there was no transfer of rights nor a license, and that the trademark was solely ZMI’s, reflecting her promotion efforts and ZMI’s USPTO registration. Goldstein maintains that LPI is the rightful owner, as Berman promoted ZIONESS while she worked at LPI, using LPI’s lawyers and public relations consultant, at LPI’s expense, and that LP] protested ZMI’s use through cease-and-desist letters, and petitioned the Trademark Trial and Appeal Board (“TTAB”) to cancel ZMI’s registration of the mark. ZMI then filed this lawsuit. The jury had to decide which entity owned the ZIONESS trademark: ZMI, LPI, or both. I instructed the jury that the central issue was who was the first user of the mark: From this and from the other evidence you’ve heard and there is sharp contrast between the testimony of Amanda Berman and Brooke Goldstein as to who owns and whose dime on which (sic) this trademark was first used and continued to be used, and that’s

' Hana Fin., inc. v. Hana Bank, 574 U.S. 418, 419 (2015) (“Rights in a trademark are determined by the date of the mark’s first use in commerce.”); Cross Commerce Media, Inc. y. Collective, Inc., 841 F.3d 155, 167 @d Cir. 2016) (mark is considered “used in commerce when it is employed” to identify goods and services “sold to consumers in a given market”). ty

an issue of credibility that you will have to decide and I’ll give you instructions about that as we go along. You will have to find if Berman’s activities with Zioness with the trademark were her own or if they were as an employee of Lawfare, through December 31, 2018, when Berman quit her employment. If Berman’s activities were done as an employee, Lawfare should be considered the prior user of the mark, and Berman and the company she formed, ZMI, would not have the right to register or use the mark, except with the permission of Lawfare. If, on the other hand, Berman, alone or with others, created and used the trademark on her own time and independently of her work obligations to Lawfare, she should be considered the prior user, and she, and the company she formed, ZMI, could own, register, and exclusively use the trademark. As for the period after December 31, 2018, the owner of a trademark can allow another to use it, freely or under conditions, and take back that right at will, unless there is a contract preventing the owner of the trademark from doing so. There was no contract but there was a conflict of testimony between Goldstein and Berman regarding ownership and use. Thus, the paramount issue tn this case is who owns the trademark. Lawfare has the burden to prove by a preponderance of evidence that it, not ZML, is the lawful owner of the trademark. See Trial Tr. at 854:19-:10.

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Zioness Movement, Inc. v. The Lawfare Project, Inc., (S.D.N.Y. 2024).

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