Zeta Global Corp. v. Maropost Marketing Cloud, Inc.

CourtDistrict Court, S.D. New York
DecidedApril 28, 2021
Docket1:20-cv-03951
StatusUnknown

This text of Zeta Global Corp. v. Maropost Marketing Cloud, Inc. (Zeta Global Corp. v. Maropost Marketing Cloud, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zeta Global Corp. v. Maropost Marketing Cloud, Inc., (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -- -----------------------------------------------------------X : ZETA GLOBAL CORP., : Plaintiff, : : 20 Civ. 3951 (LGS) -against- : : OPINION AND ORDER MAROPOST MARKETING CLOUD, INC., : Defendant. : ------------------------------------------------------------ X

LORNA G. SCHOFIELD, District Judge:

In this contract dispute, Plaintiff alleges breach of a non-solicitation provision in an agreement between its predecessor and Defendant. Defendant brings this partial motion to dismiss certain causes of action in the Complaint for failure to state a claim on the ground that a forum selection clause in the agreement requires disputes arising in connection with the agreement to be adjudicated in Toronto. The parties dispute whether (1) that clause is mandatory, thus requiring dismissal of Plaintiff’s claims in this forum and (2) whether it applies to Plaintiff, who is not the original signatory to the agreement. For the reasons stated below, Defendant’s motion is granted. I. BACKGROUND The following facts are taken from the Complaint and are assumed to be true for purposes of this motion. See R.M. Bacon, LLC v. Saint-Gobain Performance Plastics Corp., 959 F.3d 509, 512 (2d Cir. 2020). Plaintiff is a Delaware corporation headquartered in New York City. Defendant is a Canadian corporation headquartered in Toronto. Both Plaintiff and Defendant provide digital marketing services. In 2017, Defendant entered into a Master Service Agreement (the “Agreement”) with IgnitionOne, Inc. The Agreement contains a non-solicitation provision: Non-Solicitation of Customers and Employees. During the Term and for the one-year period thereafter, Maropost agrees not to: (a) directly or indirectly solicit or otherwise provide the Services to any customer of IgnitionOne that it is presently providing Services to or that it has provided Services to in the past six (6) months[.]

The Agreement also contains a choice of law clause, which specifies that it “is governed by the laws of the Province of Ontario Canada.” The Agreement also contains a forum selection clause: All disputes arising out of or in connection with this Agreement shall be referred to and finally resolved under the laws of Ontario and in Toronto, Ontario. [Emphasis added.]

In November 2019, IgnitionOne filed for a general assignment for the benefit of creditors, pursuant to which it transferred the Agreement to Asset Recovery Associates, LLC (“Asset Recovery”). Asset Recovery subsequently entered into an asset purchase agreement (“Asset Purchase Agreement”) with Plaintiff, which included a sale of Asset Recovery’s interest in the Agreement. Asset Recovery and Plaintiff also entered into an assignment and assumption agreement (“Assignment Agreement”), pursuant to which Asset Recovery assigned to Plaintiff all of IgnitionOne’s rights, title and interest in and to the Agreement. The Complaint alleges that Plaintiff acquired IgnitionOne’s clients through its purchase of IgnitionOne’s assets via Asset Recovery, and that Defendant has solicited business from at least two of those clients in violation of the Agreement’s non-solicitation provision. The Complaint alleges causes of action for breach of contract, tortious interference with a contractual relationship and declaratory judgment (collectively, the “Contract Claims”). The Complaint also asserts three patent infringement claims not at issue in this motion. II. STANDARD “[T]he appropriate way to enforce a forum-selection clause pointing to a state or foreign forum is through the doctrine of forum non conveniens.” Atl. Marine Const. Co., Inc. v. U.S. 2 Dist. Ct. for W. Dist. of Texas, 571 U.S. 49, 60 (2013); accord Allianz Glob. Invs. GmbH v. Bank of Am. Corp., 463 F. Supp. 3d 409, 435 (S.D.N.Y. 2020). Enforcement of a forum selection clause is governed by a four-part test: (1) whether the clause was reasonably communicated to the party resisting enforcement; (2) whether the clause is mandatory or permissive, i.e., whether the parties are required to bring any dispute to the designated forum or simply permitted to do so; and (3) whether the claims and parties involved in the suit are subject to the forum selection clause. If the forum clause was communicated to the resisting party, has mandatory force and covers the claims and parties involved in the dispute, it is presumptively enforceable. A party can overcome this presumption only by (4) making a sufficiently strong showing that enforcement would be unreasonable or unjust, or that the clause was invalid for such reasons as fraud or overreaching.

Martinez v. Bloomberg LP, 740 F.3d 211, 217 (2d Cir. 2014) (alterations, quotation marks and citations omitted); accord Allianz, 463 F. Supp. 3d at 435. Where, as here, an agreement contains a choice of law clause and a forum selection clause, interpretation of the forum selection clause is governed by the parties’ chosen body of law, while enforceability of the forum selection clause is governed by federal common law. Martinez, 740 F.3d at 217; accord NuMSP, LLC v. St. Etienne, 462 F. Supp. 3d 330, 342 (S.D.N.Y. 2020). Steps one and four of the Martinez analysis involve enforceability of a forum selection clause, whereas steps two and three of that analysis involve questions of interpretation. Martinez, 740 F.3d at 217. So a court should “normally apply the body of law selected in an otherwise valid choice-of-law clause” to the step- two question of whether a forum selection clause is mandatory. Id. at 217-18; accord DataCatalyst, LLC v. Infoverity, LLC, No. 20 Civ. 310, 2020 WL 1272199, at *2 (S.D.N.Y. Mar. 17, 2020). In deciding a motion to dismiss for forum non conveniens based on a forum selection clause, a district court typically relies on pleadings and affidavits, but cannot resolve any disputed material fact in the movant’s favor unless an evidentiary hearing is held. See Martinez, 3 740 F.3d at 216–17; accord Fagbeyiro v. Schmitt-Sussman Enterprises, Inc., No. 17 Civ. 7056, 2018 WL 4681611, at *2 (S.D.N.Y. Sept. 28, 2018). The parties here did not request an evidentiary hearing and relied solely on the pleadings and affidavits. Because the parties’ submissions and arguments do not raise any factual disputes, no evidentiary hearing is needed.

III. DISCUSSION Plaintiff does not dispute step one of the Martinez analysis -- that the forum selection clause was reasonably communicated to Plaintiff (the party resisting enforcement). Nor does Plaintiff argue at step four of the analysis that enforcement of the clause would be unreasonable or unjust, or that the clause was invalid due to fraud or overreaching. See Martinez, 740 F.3d at 217. A. Whether the Forum Selection Clause is Mandatory The parties first dispute whether the forum selection clause is mandatory or permissive (step two of the Martinez analysis), and thus whether the Contract Claims must be dismissed because they can proceed only in Toronto. As discussed above, the law of Ontario, Canada,

governs this interpretive question in accordance with the Agreement’s choice of law clause. But the parties largely address this question by reference to federal precedent and general principles of contract interpretation. Accordingly, the Court evaluates the forum selection clause with reference to the law on which the parties rely. See Phillips v. Audio Active Ltd., 494 F.3d 378, 386 (2d Cir.

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Bluebook (online)
Zeta Global Corp. v. Maropost Marketing Cloud, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/zeta-global-corp-v-maropost-marketing-cloud-inc-nysd-2021.